US 602: Assignment 01

City Profile: Development Opportunity

VISAKHAPATNAM

Presented by:

Aupal Mondal (153040001)

Manoj Kumar Elluri (153040004)

Raghupati Kandiboina (153040008) August 05,2016̀

Visakhapatnam: City Location

• Located along the

coast of Bay of

Bengal

• Financial capital of

Andhra Pradesh

• Situated in the

north-eastern part of

Andhra Pradesh

2

Visakhapatnam: Basic Information

• It is a port city and an industrial center in Andhra

Pradesh

• Area of the city : 540 sq.km

• Climate: Tropical, wet and hot summer, dry winters.

• Civic body: Greater Visakhapatnam Municipal

Corporation(or GVMC)

• Administrative divisions: 6 zones, 72 wards

3

Demographic data (Census 2011)

Visakhapatnam City Total Male Female

City Population 1,728,128 873,599 854,529

Literates 1,279,137 688,678 590,459

Children (0-6) 164,129 84,298 79,831

Average Literacy (%)

81.79 % 87.25 % 76.22 %

Sex ratio (per 1000 males) : 978 females

4

Age-sex pyramid for 2011

-6 -4 -2 0 2 4 6

0-4

5-9

10-14

15-19

20-24

25-29

30-34

35-39

40-44

45-49

50-54

55-59

60-64

65-69

70-74

75-79

80-84

85-89

90-94

95-99

100+

% of cohort over total populatiionA

ge g

rou

ps

% of Males

% of Females

• A clear bulge is observed at the student

and working cohorts of the population

• This indicates an in-migration condition.

• Presence of educational institution and

strong industrial and IT sectors are the

most likely reasons for the bulge.

5

Population and employment trend

0

200000

400000

600000

800000

1000000

1200000

1400000

1600000

1800000

2000000

1965 1970 1975 1980 1985 1990 1995 2000 2005 2010 2015

PO

PU

LATI

ON

YEAR

Population trend since 1971

0

100000

200000

300000

400000

500000

600000

700000

800000

1960 1970 1980 1990 2000 2010 2020

NO

. OF

EMP

LOY

EES

YEAR

Employment trend since 1971

6

Economic scenario

• Visakhapatnam is the 10th largest city by GDP in India ($26 billion)

• Port: Fisheries and seafood exports, petroleum hub

• Industrial sector: Numerous SEZ and industrial corridors

• IT industry: experiencing a growth in IT industry. Google, Accenture, IBM, TCS

to open soon.

• Heavy industries: Hindustan Shipyard, BHEL, HPCL, GAIL, Hindustan Zinc

etc.

• Petrochemicals: IOCL and BPCL have bottling units.

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STRENGTHS WEAKNESSES OPPORTUNITIES THREATS

Strong industrial base and location of a major port in Bay of Bengal.

Untapped tourism potential (beaches and forests)

City wide comprehensive tourism plan with tourist information dissemination plan

Untreated storm water released directly onto the beach areas

Visakhapatnam has a multitude of tourist destinations ranging from heritage sites to beaches & accessibility to many tourist destinations

Inadequate infrastructure and lack of open space in city.

Exploring the potential of thenatural location of a major port to a greater extent.

Before bifurcation of the AP state, most of the development centered around Hyderabad

Strong skilled labor base and high literacy rate.

No comprehensive disaster management plan in place( prone to cyclones)

Integrated Disaster Management Plan along with e-Governance platform

Already existing a high population density

Presence of an Airport and Eastern Naval Command

Strategic location of the port not fully utilized.

Improvement in airport connectivity.

Limited infrastructure expansion possibility.

Project on underground wiring along Beach Road has got approval and will be funded by World Bank.

Unemployment of the local people is on the rise.

scientific end disposal need to be systematically implemented by the city for better solid waste management

85% of the city population is covered with treated water supply by GVMC. 100% power supply

International connectivity of the airport very poor.

Power generation through Solar roof top to reduce reliance on thermal power

SWOT Analysis

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Recommendations and Policies from SWOT analysis

1. Tourism needs special attention as the potential is huge. Policies promoting the

tourism industry is essential.

2. Utilization of the strategic location of the natural harbour and port is crucial to the

development of the industrial sector of the city

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Indicator??

124212.44

77,33782,912

18046.3412,245

1,355

0

20000

40000

60000

80000

100000

120000

140000

Annual passengers (in 100s) Aircrafts (half yearly) Cargo movment (half yearly)

Re

spe

ctiv

e u

nit

s

Hyderbad Airport

Visakhapatnam Airport

10

Tourism Potential for Visakhapatnam• Virgin Beaches

• Hindu Temples

• Buddhist shrines

• Nature Spots

Year No.of

domestic

Tourists

Foreign

Tourists

2013 6700675 57476

2014 6782784 54272

2015 8089857 56500

• Destination branding strategy

– Who is (should be) a tourist to

Visakhapatnam?

– how do (should) tourists perceive

Visakhapatnam?

• Recommendations for infrastructure

ObjectivesPrimary target segment

family tourists from across India.

Secondary target segment

foreign tourists interested in Buddhism.

the road ahead

Beaches,

Recent history

Religion,

Long History

Unn

atur

al, U

rban

Nat

ural

3 4

12

Vizag

Goa

Chennai

Pondy

Kerala

Ooty

A'vati

Madurai

Should

Visakhapatnam

stay in Q4 or

move to

Q1, Q2 or Q3?

Swot Analysis

Beaches,

Recent history

Religion,

Long History

Unn

atur

al, U

rban

Nat

ural

3 4

12

Vizag

Goa

Chennai

Pondy

Kerala

Ooty

A'vati

Madurai

Hindu temples

have patronage

Araku, Borra

Only local tourists

come to the

temples

Might go against

the current

perception of fun

place to be

Congruence of

Buddhism and

nature

Strengths Weaknesses

Opportunities Threats

Beaches already

known to many

tourists

Currently not

seens as a nature

spot at all

Threat to the

ecosystem

Already Kerala and

Goa in this

quadrant

Adventure tourism

in Borra

Only destination

from east coast in

this quadrant

Strengths Weaknesses

Opportunities Threats

Current perception

like this

Least cluttered

quadrant

Not a very large

city

Infrastructure of a

large city missing

Easily imitable

Foreign

competitors like

Singapore, Dubai

Shopping

destination clubed

with beach

Strengths Weaknesses

Opportunities Threats

Hindu temples,

Buddhist shrines

Buddhist shrines

totally unaware of

Incongruency

between urban

and religion, long

history

Vizag as a

gateway city to the

ancient Budhist

India

Strengths Weaknesses

Opportunities Threats

Primary target

Opportunity

in Q1 and

Q4

Secondary

target

Opportunity in

Q3

• High priority (primary target)

• establish a toy-train to araku

• invest in basic amenities

• sea-side resorts and water sports

• air links to other Indian cities

• Medium priority (secondary target)

• International airport

• Institute of Buddhist learning

• Tourist guidance in foreign languages

Measures to ImproveInfrastructure Destination branding

Primary segmentfashionable beach destination

weekend getaway

shopping destination in winter

adventure/nature destination in summer

Secondary segmentgateway to ancient Buddhist India

Visakhapatnam port: Development & opportunity

• One of the major 13 ports of India

• 12 sq. miles

• Outer harbor – 6 berths

• Inner harbor – 18 berths

• Capable to accommodate 200,000 DWT

• 1.82 mts maximum tidal range

16

Unique features

• Island Break-water

• It is a natural port endowed with deep

water basins protected by natural hills.

• Have a Cavern facility for LPG – a

mined rock Cavern at a depth of 200

mtrs. below sea level-60000 tons

17

Connectivity

• Well connected to NH-16 ( Kolkata

- Chennai)

• Its own railway network of 200km

• East coast dedicated freight

corridor

• Golden quadrilateral

• NW4 (Kakinada-Chennai) 150km

from port.

18

Geographic view of Visakhapatnam port

19

Handling Materials

• Oil and gas

• Coking and Thermal coal

• Iron ore & pellets

• Aluminia

• Fertilizers- finished, raw material

• Containers

• Steel products

• Other cargo

20

Exports and Imports

• Australia

• Malaysia

• Saudi Arabia

• UAE

• Indonesia

• Russia

• Singapore

• Japan

• China

64.57

68.01

58.5

57.03

50

52

54

56

58

60

62

64

66

68

70

2009 2011 2013 2015

Cargo handled in (MT)

Cargo handled in MT

21

Conclusions

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• Visakhapatnam has enormous potential in infrastructure and industrial development

and to become a ‘resilient’ city.

• Untapped potential in tourism industry, if explored, can further boost their economy.

• Cargo handled by the port is in the decline, hence it is believed development of the

existing natural harbour and port can be an impetus to the industry.

• Improving airport connectivity is crucial.

• Rise in IT sector and the number of SEZs off late have been attracting employment.

• A further in-migration can be expected in the next decade or so.

Thank you…

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