charities and the art of digital storytelling
DESCRIPTION
This was given at Internet World on April 28th 2010 - to show companies how they can learn from the charities who have embraced social media and put digital at the core of their organisation.TRANSCRIPT
Internet World 2010
Charities and the art of digital storytelling
Jonathan WaddinghamDigital StrategistJustGiving
About JustGiving...
10m+ have helped over 8000 charities
over
£550mraised
• Digital Strategist at JustGiving
• Work with charities to make best use of the web
• Research online (giving) trends to provide insight
• Manage JustGiving’s social media strategies
www.slideshare.net/jwaddingham
About me...
http://flickr.com/photos/umjanedoan/496707576
Bringing the story to life
http://twitter.com/BritishRedCross/status/794166832
6
http://www.flickr.com/photos/britishredcross/sets/72157623201983100/
http://icanhaz.com/actionaidFBphotos
Sharing stories and
encouraging others to share
http://bit.ly/8WypVI
Getting people involved in
the story
http://twitter.com/stcuk/status/7942580713
Showing where things are
happening
http://twitter.com/MSF_uk/status/9290874659
Giving exclusive access to
stories
http://twitter.com/decappeal/status/7719398952
Instant updates on the
stories
http://twitter.com/Louisoxfam/status/7925922295
"We blog, we post videos on
YouTube and we use Facebook
and Twitter. If you have good
online content, it's all you need."
Andrew Cates, chief executive of orphan
charity SOS Children's Villages
Stories can be told every
day too
Generosity
http://twitter.com/CR_UK/status/12706874468
http://twitter.com/BCCare/bccfundraisers/
http://twitter.com/BCCare/status/11748451411
Transparency and feedback
www.charitywater.org/mailings/twestivalday1.htm
http://www.solar-aid.org/yourdonations/
“What a great video.
It's very inspiring & encouraging to see
exactly how our donations are being spent
and to see that it has a direct impact on
someone's life.
Thanks for creating this video. Can't wait to
see the next one!”
http://www.rnidimpact.org.uk/
http://www.walkthewalk.org/Fundraising/OurCharities/Thankyou
http://www.seewhereyourmoneygoes.org.uk/
Cancer Research UK and donor feedback
http://myprojects.cancerresearchuk.org/
http://www.childsifoundation.org/our-mission/
Many charities have woken up to the power of digital storytelling
They’re actively using social media to tell their stories
Transparency is a key theme – people want to know where their money goes
Focus on demonstrating impact using digital media
The usual social media rules apply – empower sharing, conversations, feedback
Don’t forget to say thanks
Jonathan Waddingham
@jon_bedford
http://blog.justgiving.com
slideshare.net/jwaddingham
http://bit.ly/JWblog
Carry on the conversation…