Charities and the art of digital storytelling

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Post on 13-May-2015




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This was given at Internet World on April 28th 2010 - to show companies how they can learn from the charities who have embraced social media and put digital at the core of their organisation.


<ul><li>1.Internet World 2010Charities and the art of digital storytellingJonathan Waddingham Digital Strategist JustGiving </li></ul> <p>2. About JustGiving...10m+have helped over 8000charitiesover550m raised 3. About me... Digital Strategist at JustGiving Work with charities to make best use of the web Research online (giving) trends to provide insight Manage JustGivings social media strategies 4. 5. Bringing the story to life 6. 7. 8. 9. 10. Sharing stories and encouraging others to share 11. Haiti 12. 13. Getting people involved in the story 14. 15. Showing where things are happening 16. 17. 18. Giving exclusive access to stories 19. 20. Instant updates on the stories 21. 22. Stories to be heard 23. S 24. "We blog, we post videos on YouTube and we use Facebook and Twitter. If you have good online content, it's all you need."Andrew Cates, chief executive of orphan charity SOS Children's Villages 25. Stories can be told every day too 26. Generosity 27. 28. 29. 30. Transparency and feedback 31. 32. 33. What a great video.It's very inspiring &amp; encouraging to see exactly how our donations are being spent and to see that it has a direct impact on someone's life.Thanks for creating this video. Can't wait to see the next one! 34. 35. 36. 37. Cancer Research UK and donor feedback 38. 39. 40. Many charities have woken up to the power of digital storytellingTheyre actively using social media to tell their storiesTransparency is a key theme people want to know where their money goesThe usual social media rules apply empower sharing, conversations, feedbackFocus on demonstrating impact using digital mediaDont forget to say thanks 41. Carry on the conversationJonathan @jon_bedford </p>