Charities and the art of digital storytelling

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This was given at Internet World on April 28th 2010 - to show companies how they can learn from the charities who have embraced social media and put digital at the core of their organisation.

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<ul><li>1.Internet World 2010Charities and the art of digital storytellingJonathan Waddingham Digital Strategist JustGiving </li></ul> <p>2. About JustGiving...10m+have helped over 8000charitiesover550m raised 3. About me... Digital Strategist at JustGiving Work with charities to make best use of the web Research online (giving) trends to provide insight Manage JustGivings social media strategies www.slideshare.net/jwaddingham 4. http://flickr.com/photos/umjanedoan/496707576 5. Bringing the story to life 6. http://twitter.com/BritishRedCross/status/794166832 7. http://www.flickr.com/photos/britishredcross/sets/72157623201983100/ 8. http://icanhaz.com/actionaidFBphotos 9. http://icanhaz.com/actionaidblog 10. Sharing stories and encouraging others to share 11. Haiti http://twitter.com/MSF_uk/status/7994646996 12. http://bit.ly/8WypVI 13. Getting people involved in the story 14. http://twitter.com/stcuk/status/7942580713 15. Showing where things are happening 16. http://twitter.com/MSF_uk/status/9290874659 17. http://icanhaz.com/MSFmap 18. Giving exclusive access to stories 19. http://twitter.com/decappeal/status/7719398952 20. Instant updates on the stories 21. http://twitter.com/Louisoxfam/status/7925922295 22. Stories to be heard http://icanhaz.com/oxfamipadio 23. S http://haitiquake.posterous.com/?page=26 24. "We blog, we post videos on YouTube and we use Facebook and Twitter. If you have good online content, it's all you need."Andrew Cates, chief executive of orphan charity SOS Children's Villages 25. Stories can be told every day too 26. Generosity 27. http://twitter.com/CR_UK/status/12706874468 28. http://twitter.com/BCCare/bccfundraisers/ 29. http://twitter.com/BCCare/status/11748451411 30. Transparency and feedback 31. www.charitywater.org/mailings/twestivalday1.htm 32. http://www.solar-aid.org/yourdonations/ 33. What a great video.It's very inspiring &amp; encouraging to see exactly how our donations are being spent and to see that it has a direct impact on someone's life.Thanks for creating this video. Can't wait to see the next one! 34. http://www.rnidimpact.org.uk/ 35. http://www.walkthewalk.org/Fundraising/OurCharities/Thankyou 36. http://www.seewhereyourmoneygoes.org.uk/ 37. Cancer Research UK and donor feedback 38. http://myprojects.cancerresearchuk.org/ 39. http://www.childsifoundation.org/our-mission/ 40. Many charities have woken up to the power of digital storytellingTheyre actively using social media to tell their storiesTransparency is a key theme people want to know where their money goesThe usual social media rules apply empower sharing, conversations, feedbackFocus on demonstrating impact using digital mediaDont forget to say thanks 41. Carry on the conversationJonathan Waddinghamjonathan@justgiving.com @jon_bedford http://blog.justgiving.comslideshare.net/jwaddinghamhttp://bit.ly/JWblogLinkedIn </p>