changing chances travel industry due to internet

Download Changing chances travel industry due to internet

Post on 02-Dec-2014

1.509 views

Category:

Travel

2 download

Embed Size (px)

DESCRIPTION

Changing supply chances in travel industry requires different strategy due to internet. Case study ThailandReisgids.nl, an online Thailand portal

TRANSCRIPT

  • 1. ChangingChains Chances!
    ThailandReisgids.nl A Case study
    Changing Chains...Chances! - ThailandReisgids.nl - case study

2. Objective of thispresentation
Explain: How the internet contributed to the TRG jump-off as newcomer in a few player dominated industry
Explain: What are the key factors 2 success for TRG?
Changing Chains...Chances! - ThailandReisgids.nl - case study
3. Topics
Introduction
Onceupon a timeand there was internet!
Power shifts
How TRG gotinvolved
Frominformation provider to packageseller
Internet Marketing
The future
Key factors 2 success
Changing Chains...Chances! - ThailandReisgids.nl - case study
4. Onceupon a time
Changing Chains...Chances! - ThailandReisgids.nl - case study
5. Onceupon a timepower
Distribution power: Travel agents
The major connection with the crowd
Product power: (Large) outbound Tour Operators
High allotment and price demands
Product driven market, limited access
Changing Chains...Chances! - ThailandReisgids.nl - case study
6. And there was the internet!
Shift offline to online purchases
Travel Agents tried to protect themselves
- Agreements with Tour Operators
Tour Operators losing market share to .com
Off line distribution expensive
Tour Operators go online
Changing Chains...Chances! - ThailandReisgids.nl - case study
7. And there was the internet!
Internet first used as information source, later for purchases
Internet brought products to the people
Suppliers (hotels, airlines etc.) go direct
Easy access to the market
Entry of new players
Changing Chains...Chances! - ThailandReisgids.nl - case study
8. Shift of Power
Distribution Power: the internet
Product Power: power 2 the people!
Changing Chains...Chances! - ThailandReisgids.nl - case study
9. How TRG gotinvolved
Thailand Tourism Masterplan
TAT NL website
100% information provider
Suppliers in Thailand on site
Largest Thailand information portal Benelux
How? Internet Marketing!!
SEO, SEA, viral marketing, database building
Changing Chains...Chances! - ThailandReisgids.nl - case study
10. Howdid we do it?
Example Viral Marketing:
Jump meenaar Thailand
Changing Chains...Chances! - ThailandReisgids.nl - case study
11. Problem
How can you earn money?
Sponsors, advertisement, affiliate marketing
Result: not sufficient
- Market too small
- Try not to be our own competitor
Changing Chains...Chances! - ThailandReisgids.nl - case study
12. Solution?
Hotels& Carrental
Special booking engine
Changing Chains...Chances! - ThailandReisgids.nl - case study
13. Solution?
Package Tours!!
Result of Demand driven market
We did not want to become Tour Operator
Local network present
Changing Chains...Chances! - ThailandReisgids.nl - case study
14. Problemswithpackage tours
Not sufficient knowledge about Tour Operating
How does this work? Administration? Juridical? Operations?
Low man capacity so processes should be automated
People ask for flights.
Changing Chains...Chances! - ThailandReisgids.nl - case study
15. Airline tickets
Strategy: gain market share
Amadeus CRS
Still time consuming
Changing Chains...Chances! - ThailandReisgids.nl - case study
16. Whatsnext?
Change positioning: from information provider to holiday seller
More internet Marketing (SEO, Social media etc.)
New media Marketing (mobile phones)
Research, Trail & Error
Changing Chains...Chances! - ThailandReisgids.nl - case study
17. Key factors 2 suc6
Detailed Information provider, therefore large number of visitors on the site
Successful Internet Marketing
Our network in Thailand
Being innovative and constantly launch actions
Do not be afraid to start something new or be afraid for the big guys; the internet provides chances for new innovative specialists
Internet marketing innovations (new media)
Changing Chains...Chances! - ThailandReisgids.nl - case study
18. The future
Augmented reality...
Augmented reality 2
Changing Chains...Chances! - ThailandReisgids.nl - case study