how tech and social media are changing travel
TRANSCRIPT
How Tech is Changing TravelSheila Scarborough for Austin Women in Tech
(#WhyTravel)
Photo courtesy Melissa Sconyers on Facebook
Smartphone + Social Media = HUGE
Photo courtesy rianvanu on Flickr CC
Say Hi to @TravelPortland
#inPDX
“Twisitor”Center
Photo courtesy Travel Portland
Yes, that’s Iowa on Twitter
Get local on city social media
And now for my next trick….
Photo courtesy Philippe Leroyer, Flickr CC
The next 9 slides are courtesy SpottedByLocals.com
This explanation of their AR app is available on SlideShare.net
http://www.slideshare.net/spottedbylocals
Augmented reality for city travelers
Select 'Spotted by Locals'-layer
5 results around me - shown on map
5 results around me - shown in list
Restaurant Sophia is 58 meters away!
Restaurant Sophia in augmented reality!
Call, read full article, or show route
The route towards Sophia on a map
Spotted by Localswww.SpottedbyLocals.com
Platform: Layarwww.Layar.eu
Development: d-mediawww.d-media.nl
Layar AR (Augmented Reality) video
The Two-Way Web• Review sites
– Yelp– Urbanspoon– Chowhound– Foursquare + Zagat
• Talking back– Kevin Smith vs
Southwest Airlines
Photo courtesy stelb at Flickr CC
Changes in Search + Metasearch
Photo courtesy Bloomberg News via BusinessWeek
Google Challenger - Bing
Takeaways….• Your online network is your travel friend
– So is your smartphone
• Reach out to tourism organizations, CVBs on the social Web
• Try metasearch– Kayak, UpTake
• Understand Google’s limitations– The human can still win for advice
