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CEO SUMMIT 2013</>

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Digital Health shows enormous promise for making health care more efficient, more transparent, higher in quality, and consumer-driven. It has the potential to transform the experience of the patient and clinician at all stages of health, from prevention to treatment to end of life. Broad innovation is underway to develop and prove a wide variety of digital health applications and solutions. Yet, while digital health shows great promise, it is not inevitable and may not happen now. The health care landscape is in a chaotic transition, driven by a generational change in federal and state policy, economic pressure and cultural shifts. Digital health needs to demonstrate its usability to current-age patients, its accessibility to modal health care demographics, its economic benefits to purchasers and the sustainability of its business models. If these hurdles are crossed – if the industry pulls off a Double McTwist – digital health will happen now and will be here to stay.

WEDNESDAY MAY 8A B R I E FA G E N D A

1:30 PM

1:55 PM

DIGITAL HEALTH’S DOUBLE MCTWIST MOMENT

3:35 PM

4:25 PM

BREAKOUT SESSION

6:00 PM CLOSING + RECEPTION

2:00 PM

2:40 PM

DOUBLE BOTTOM LINEDigital health utilizes technology to improve healthcare, from reducing costs to improving quality to enabling universal access. Great potential does not come without conflict or competing interests. On one hand, your investors will demand your business be profitable. On the other, patients, payers, hospitals, and physicians want your business to substantially improve clinical outcomes. Can profitability with reduced costs and improved outcomes all co-exist? What do you do if improving healthcare isn’t the most profitable path forward? This panel will touch upon the realities of working within this complex health ecosystem and how to successfully balance your financial and healthcare responsibilities.

2:45 PM

3:30 PM

THE DIGITAL HEALTH HIGHWAY:WHERES THE EXIT SIGN?

DETAILS ON FOLLOWING PAGE

FRIEND OR FOE?

SKATE TO WHERE THE PUCK IS GOING

BROUGHT TO YOU BY

As funding in digital health accelerates, so too does the total number of new digital health companies entering the market. In response, investors and acquirers are even more focused on two points: your company’s ability to generate revenue and your plan for exit. In response, companies and investors alike are asking tough questions. When will the industry begin to realize returns from these investments? What will be the preferred path: IPO or acquisition? What hurdles do startups and acquirers need to overcome between investment and exit? This discussion explores what entrepreneurs and investors both need to do to keep digital health startups on the steep path towards a successful exit.

4:30 PM

5:10 PM

HEALTHCARE INCUMBENTS:

Change within healthcare is difficult because of the differing and sometimes competing incentives of patients, payers, and providers. The pace of change is further complicated by the fact that entrenched stakeholders are unwilling to risk negatively impacting their lucrative business models. Fear, uncertainty, and risk aversion make the health sector ripe for innovation and disruption. If you’re building the next big thing that will transform key healthcare segments, how do you approach collaboration with the powerful incumbents? This talk will examine perspectives on working with the Goliaths in healthcare: Are they your customers? Partners? Channels? Acquirers? Or your victims?

5:15 PM

5:55 PM

YOUR CUSTOMERS:

The healthcare landscape is changing fast. Traditional buyer-seller relationship business models are yet to be defined, while regulatory changes are creating demand in new areas. Who will pay for digital health tools? How can digital health leaders identify new pockets of customer demand where profits will pool? How can one mitigate risk during market development? These critical questions must be addressed in order to survive the early phases of industry upheaval and disruption. The best startups will anticipate and capitalize on upcoming changes, creating resilient startups born into this brave new healthcare world.

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SESSION HOW TECHNOLOGICAL CHANGE IS INFLUENCING CONSUMER EXPECTATIONSAs the healthcare landscape shifts, how can we continue keep our consumer at the center of everything we do? How can we utilize technology to attract new consumers and increase consumer experience and satisfaction? This roundtable discussion will cover contemporary consumer motivations, aspirations, actions, and media realities and outline strategies to capture value through consumer-centered healthcare.

SESSION

As the healthcare landscape shifts, how can we continue keep our customers at the center of everything we do? How can we utilize technology to attract new customers and increase customer experience and satisfaction? This roundtable discussion will cover contemporary customer's motivations, aspirations, actions, and media realities and outline strategies to capture value through consumer-centered healthcare.

SESSION EVERYTHING YOU ALWAYSWANTED TO KNOW ABOUT HIPAA*(*BUT WERE AFRAID TO ASK)Maneuver through the sticky issues associated with HIPAA while storing patient and customer data. Discuss when and how HIPAA regulations apply to your digital health company. Get answers to do your questions on those difficult gray areas. We will outline how to ensure you are compliant with your cloud storage.

KEEPING INVESTORS HAPPY WHILE MAINTAINING YOUR SANITY.

Launching a new product within the healthcare market almost always requires integration with legacy systems. The ability to integrate quickly and deploy flexible interfaces can often make the difference between interesting technology and purchased technology. Learn how to easily integrate via HL7, web services, X12 and every other healthcare protocol.

HEALTHCARE INTEROPERABILITY: INTEGRATE OR DIE.

SESSION SESSION

As the healthcare landscape shifts, how can we continue keep our consumer at the center of everything we do? How can we utilize technology to attract new consumers and increase consumer experience and satisfaction? This roundtable discussion will cover contemporary consumer motivations, aspirations, actions, and media realities and outline strategies to capture value through consumer-centered healthcare.

HOW TECHNOLOGICAL CHANGE IS INFLUENCING CUSTOMER EXPECTATIONS

EXIT

EXIT

LIBRARY

AMPHITHEATER

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RECEPTION

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EXIT

REFRESHMENTS

RESTROOMS

EMERGENCY EXIT

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641B 641A

EXIT

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EMERGENCY EXIT

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B R E A K O U TS E S S I O N S

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SESSION 100 million people and growing. 3.5 trillion dollars in annual consumer spending—This is the 50+ demographic in the US. No other cohort consumes as much health products and services- where are the opportunities for innovation, disruption and greatest impact? This session will explore the opportunities and potential returns on serving the unique needs and wants of the only growing demographic cohort in the US economy.

THE BIGGEST GROWING MARKET IN THE US: THE 50+

As the nation faces a crisis of rising healthcare costs, investment in effective digital health technologies is needed to improve healthcare outcomes and drive value for consumers, businesses, payers, hospitals, and the broader healthcare system. This session will explore how digital health business models will emerge to capture ROI.

HOW DO WE CAPTURE VALUE AND MONETIZE DIGITAL HEALTH TECHNOLOGIES?”

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Healthcare reform is leading the way for your mobile and multi-channel strategy.The decision by the Supreme Court to uphold the Patient Protection and Affordable Care Act will mean that 49.1 million individuals in the US will be required to sign up for health plans within the next 18 months. For payers, startups, and other memebrs of who have previously focused on an employer customer acquisition strategy, this means a dramatic shift towards direct to consumer marketing. What is the best way to reach these new potential members? Through smartphones? Tablet devices? Using apps or mobile web? What about desktop or kiosks? All of the above? This roundtable discussion will highlight why a Multi-Channel strategy is more than just a mobile strategy.

LOOKING BEYOND MOBILE: DEVELOPING A TRUE MULTI-CHANNEL STRATEGY FOR YOUR ORGANIZATION

SESSION

SESSION Launching a new product within the healthcare market almost always requires integration with legacy systems. The ability to integrate quickly and deploy flexible interfaces can often make the difference between interesting technology and purchased technology. Learn how to easily integrate via HL7, web services, X12 and every other healthcare protocol.

BUILDING A MODERN HEALTHCARE PLATFORM

RECEPTION

CA

LLR

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CONFERENCEROOM

KITCHENDINING ROOM

COPYMACHINE

EXIT

CONFERENCE ROOM

LOUNGE

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S P E A K E R S

JEFF ARNOLDJeff Arnold is the Chairman and CEO of Sharecare, a leading health and wellness social network. Arnold and Dr. Mehmet Oz launched ShareCare in partnership with Harpo Studios, Sony Pictures Television and Discovery Communications. Previously, Mr. Arnold served as Chairman and CEO of HowStuffWorks.com. After selling HowStuffWorks.com in 2007 for $250 million to Discovery Communications, he served Chief Digital Strategy Officer for Discovery until 2010 and continues to serve as Chairman Emeritus of HowStuffWorks.com. Prior to HowStuffWorks.com, he founded and served as CEO of WebMD.

DAVID BRAILEYDr. David J. Brailer, MD, PhD is the CEO of Health Evolution Partners, a health care private equity firm based in San Francisco, California. Previously, Brailer was a United States public health official best known as the first “health information czar” under the administration of President George W. Bush. Brailer’s official title was National Health Information Technology Coordinator. He was appointed on May 6, 2004, pursuant to an executive order by President Bush of April 27, 2004, which called for widespread deployment of health information technology within 10 years.

PATRICK CHUNGPatrick Chung is co-head of NEA’s Seed-stage investing practice and a founding partner of The Experiment Fund, an on-campus venture fund founded by NEA and Harvard Patrick has been an investor with NEA since 2004 and is co-head of NEA’s Consumer investing practice and seed-stage program. He is a director of 23andMe, eeGeo, Euclid, Loopt, GoodGuide, Lytro, and Pixelberry. Patrick received a Master of Science degree from Oxford University and earned an A.B., JD, and MBA from Harvard.

GEOFF CLAPPGeoff Clapp serves as a mentor and advisor to numerous digital health startups, including Rock Health portfolio companies. An entrepreneur and engineer, Geoff was previously founder and CTO of Health Hero, which he sold to Robert Bosch Healthcare. Before Health Hero, Geoff was a senior engineer at Apple.

MICHAEL EQUIVALMichael Equival is the premier digital health lawyer, started the Life Sciences Legal Insights blog, and is a partner at Fenwick & West where he works with technology and emerging growth companies including Facebook, Pinterest, Dropbox, and HealthTap. Michael holds a BA from Stanford University and JD from Columbia University School of Law.

KATELYN GLEASONKatelyn Gleason is the Co-Founder of Eligible, which provides APIs for developers to build scalable applications using health data. Under Katelyn’s leadership, Eligilbe has grown ten-fold in just six months and raised $1.5M in under a week. Previously, Katelyn was an early employee of drchrono, a Y Combinator company.

BOB KOCHERBob Kocher is a Partner at Venrock focusing on healthcare IT. He currently serves on the Board of Castlight Health and the Advisory Boards of several organizations including Harvard Medical School Health Care Policy Department. He is also a Non-Resident Senior Fellow at the Brookings Institution Engleberg Center for Health Reform and Co-Chair of the Health Data initiative, a joint effort of HHS and the Institute of Medicine, to release healthcare data to spur private sector innovation to improve health-care cost and quality.

MARK LARETMark Laret has been the CEO of UCSF Medical Center since April 2000. Mr. Laret serves as an Advisor at Health Evolution Partners. He represents the interests of major academic medical centers before Congressional and Administration officials and federal agencies on issues of quality, safety and financing of medical care; innovations in health care delivery; access for the underserved; and the training of medical residents. Previously, he served as Chief Executive Officer of University of California, Irvine Medical Center He is active through leadership positions on the Council of Teaching Hospitals of the Association of American Medical Colleges, the Accreditation Council for Graduate Medical Education, and

ZINA MOUKHEIBERZina Moukheiber writes about the entrepreneurs and trends shaping digital health for Forbes. Recent stories include a profile of Epic Systems founder Judy Faulkner, new health IT billionaire Terry Ragon, and open source electronic health records. Zina initiated regular coverage of the biotech industry at Forbes, and wrote many of the early stories on genomics, personalized medicine, and the automation of drug making.

WAYNE PAN Wayne Pan, MD, PhD, MBA Wayne has over 20 years of broad healthcare industry experience from clinical medicine, as a fellowship-trained orthopaedic hand surgeon, to basic science research in molecular biology, to managed care, healthcare delivery system transformation and health information technology as a senior executive. Wayne is currently CMO at Thrasys, Inc. Wayne is also on the adjunct faculty in marketing at the Wharton School of the University of Pennsylvania, where he teaches the Global Consulting Practicum course for MBA students. Wayne advises a number of healthcare technology start-ups and volunteers his time with a Wharton-IDSA collaborative, DesignMeansBusiness, soliciting

ED PARKEd Park Ed Park has served as our Executive Vice President and Chief Operating Officer since July 2010. He served as the Chief Technology Officer from March 2007 to July 2010 and served as Chief Software Architect from 1998 to March 2007. Mr. Park serves on the boards of Kyruus, Healthpoint Services Pvt. Ltd., and Castlight (observer). Prior to joining the Company, Mr. Park was a consultant for Viant, Inc. Mr. Park obtained a Bachelor of Arts magna cum laude from Harvard College in Computer Science.

AZA RASKINAza Raskin is the founder of Massive Health, acquired by Jawbone. He is the former Creative Lead for Firefox and a founding member of Mozilla Labs. Aza is also the creator of Ubiquity, Songza.com, and Bloxes.com. Often touted as a user experience “genius,” he has over six years of professional interface design and consulting experience and 22 years of informal interface design. Aza has also done Dark Matter research at both Tokyo University and the University of Chicago, from where he graduated in math and physics.

DAVID ICKEDave Icke joined MC10 as CEO in March 2009. Dave built his career growing and scaling businesses that solve customer problems with breakthrough technology. MC10 extends human capabilities through virtually invisible and conformal electronics. They reshape rigid, conventional electronics into thin, flexible devices that can stretch, bend and twist seamlessly. Dave has a degree in Chemical Engineering from Stanford University, and an MBA degree from Harvard Business School.

WILLIAM ZERELLAWilliam Zerella, Chief Financial Officer, joined Vocera in October 2011. Mr. Zerella joins Vocera from his most recent position as CFO and VP-Finance and Administration at Force10 Networks, which he guided to a successful exit through the sale of the company to Dell. Mr. Zerella brings over 30 years of financial experience in both private and public companies ranging in size from start-ups to $1 Billion in revenue. He is a CPA and holds a MBA in Finance from the Leonard N. Stern School of Business at New York University and has a BS in Accounting from New York Institute of Technology.

ABOUT THE ATTENDEES

PREVENTION

ALTERNATIVE DELIVERY MODELS

CONSUMERIZATION&

PATIENT ENGAGEMENT

DATA & DATA ANALYTICS

COST SAVING &

PRODUCTIVITY

COLLABORATIVETOOLS /CARE

GLOBAL HEALTH

PERSONALIZED HEALTH

IMPROVING QUALITY

AND OUTCOMES

ENTERPRISES61%

CONSUMERS35.6%

T O W H O M D O Y O U

S E L L ?

A V E R A G E A G E

E V E R Y C O M P A N Y

3.7YEARS

of

B I G G E S T C H A L L E N G E S

B I G G E S T O P P O R T U N I T I E S

SCALING35.58

TALENT34.62

FUNDING21.15

NAVIGATING REGULATION5.77

PROTECTING IP2.88%

%

%

%

%

NUMBEROF

EMPLOYEES1-10

51.1%

51-20015.5%

11-5030.1%

200+3.9%

= 1 0 E M P L O Y E E S

L E A S T M O S T

M O R ER E S O U R C E S

%

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STARTUP ELEMENTS

JOBS POST ING D IG ITAL EVENT CALENDAR

ROCK REPORTS

FUND ING DATABASE ROCK WEEKLY

Rock Health produces and curates extensive resources on digital health and health innovation. The core of these resources is our Rock Reports, which are based on primary and secondary research and provide an in-depth look at trends in health technology. All of these resources can be found on our website.

Rock Health created a robust curriculum for the startups in our program, and now, it’s available to anyone.Brought to you in partnership with the Kauffman Foundation, and presented by digital health luminaries, our experts cover everything from IP and accounting to the FDA and HIPAA. Watch and enjoy!

Highlights the best digital health curriculum, in a video lecture series, brought to you in partnership with the Kauffman Foundation and MD+DI.  Our experts cover everything from intellectual property and accounting to the FDA and HIPAA, all in a format tailored to healthcare entrepreneurs

Rock Health tracks funding of health technology angel and venture deals in a comprehensive database.  The funding database is now only available to Rock Health partners.

Looking for talented and passionate people to join your ranks? Post on the Rock Health website for free by sending us a email or filling out the form.

Rock Health finds the best meetups, conferences, and experiences in digital health for our calendar. Keep up to date on where to be and be seen.

Curated list news stories, funding updates, and perks for our loyal readers. When taken correctly, clinically proven to inform on digital health.

CEO SUMMIT 2013B R O U G H T T O Y O U B Y

A S P E C I A L T H A N K ST O O U R S P O N S O R S

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