digital kids summit 2013: dylan collins, ceo, superawesome
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Creating Products and Services that Sell WellTRANSCRIPT
The #1 discovery platform for kids and teens
As seen in...
Strictly Confidential | Copyright SuperAwesome Ltd 2013 | www.superawesome.tv
Physical retail footprint
Digital content
Fragmented hardware usage
Changing engagement patterns
Increasing discovery gap
Digital marketing for kids is now MORE difficult
The problem:
Where to direct marketing safely & effectively?
$1B+ spent each year marketing to kids & teens* *Digital marketing spend of $200M (UK) + $800M (US) based on estimates from Nielsen, Ofcom, FTC and industry sources.
Digital Discovery
the UK’s #1 kids discovery platform
Physical Discovery
Strictly Confidential | Copyright SuperAwesome Ltd 2013 | www.superawesome.tv
8M+ kids/month across our multi-channel platform
• Kids Network: the largest online ad network for kids content in the UK (7.5M UU)
• Kids Mobile Network: the largest premium mobile ad network for kids in Europe (5M MAU)
• Box of Awesome: the UK’s leading discovery service for 8-14 kids (200k members)
• Swapit: eBay for kids: the largest swap-exchange platform in UK (1.5M members)
Data
• SuperAwesome Club: the UK’s leading loyalty club for kids/teens (200k members)
• Research: quarterly, monthly and bespoke research reports
Customers include: Movies Toys Publishers
Video Games
TV & Music FMCG Other
Strictly Confidential | Copyright SuperAwesome Ltd 2013 | www.superawesome.tv
say hi!
Strictly Confidential | Copyright SuperAwesome Ltd 2013 | www.superawesome.tv
[email protected] @GoSuperAwesome