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Web 2.0: How businesses are using social media to spark sales Michel van WoudenbergDirector Oracle Asia Pacific

Oracle Confidential - Not For Distribution 2

Shifting Innovation within Businesses

IT Innovates You InnovateLOB Innovates

1990’s 2000’s Now


Adoption of Corporate Technologies

• Source: McKinsey Quarterly Feb 2009


Innovation at the EdgeWe ‘all’ use (some) of this “Web 2.0” stuff. . .

Social structures form the base of most of these apps

They blur the line between professional and personal.


Are Companies Using Web 2.0?*

*Source: July 2008 McKinsey Quarterly Survey on web 2.0


What are Companies using Web 2.0 to do?*

*Source: July 2008 McKinsey Quarterly Survey on web 2.0


Inside Out , leveraging Social Apps with external stakeholders


Thomas Jefferson used newspapers to win the presidency

F.D.R. used radio to change the way he governed

J.F.K. was the first president to understand television

Howard Dean saw the value of the Web for raising money

But President Barack Obama understood that you could use the Web to lower the cost of building a political brand, create a sense of connection and engagement, and dispense with the command and control method of governing to allow people to self-organize to do the work.”


Outside In , leveraging Social Apps within the enterprise to Spark Sales


Intra Company Social Application Directives


Traditional CRMPeople are Organized Hierarchically


Social CRMSocial Networks, Influence, Relevance


Contribution

Accelerate Innovation

Community

ValueCollaboration Content

Combine the Power of Social Networks with CRMAccelerate Growth & Innovation

Customers, Partners, Suppliers

Employees

Social Networks CRM

Tagging

Rating

Sharing

Leads

Opportunities

Orders


Enterprise Social Network

• Membership• Company• Customers• Partners

• Social Context:• People to People• People to Content• People to Companies

• Access Control for Applications

• Value Added Services• Discussed earlier

• App Subscription Management


Leave Network Invite Someone

Social CRM Applications 17 membersAll about the cool looking application for reps


Gadgets for Reps 27 membersCool tools for reps, easy to install and hot to sell


Fusion Edge Applications 19 membersFind out what these applications are about and how they fit with Fusion Applications


APAC Web 2.0 12 membersAll about selling Web 2.0 and Social Applications in APAC


iPhone Enterprise Apps 8 membersThe latest materials on Oracle’s iPhone applications

Profile


Siebel 204 membersAll topics related to CRM: sales, service and analytics

Manage Network Approvals Pending

NY Application Sales 193 membersAll topics related to selling Oracle applications

Manage Network Approvals Pending

Fusion Middleware Sales 174 membersEverything about selling FMW


Pharmaceutical Sales 154 membersfor people selling into the pharma market


Entertainment Network 135 membersis a catalyst for creative people selling to the entertainment industry…


PeopleSoft 210 membersEverything about PeopleSoft related products


E-Business Suite 324 membersGroup dedicated to discussing issues, sharing ideas and communicating about the Oracle E-Business…

Wall Street Sales 174 membersfor people selling into the investment banking industry


Energy Sales 147 membersSales people engaged in the oil industry. Very useful sales tools


Newest Corp. Members

Alicia Wu, Anthony Lye, Bob Taylor,

Bruce Kilgore, Ching Lee, Chris Conway,

Dan Crowley, Edward Abbo, Francisco

Casas, Glenn Tang, Gustavo Davila,

Harrison Mills, Humberto Parraguire,

James Carson, Javier Tejeida, Joanne

Brown, John Kim, Kevin Malik, Marcel

Silva, Marcos Lombardi, MIchael Lee,

Michael Starr, Nacho Penunuri, Richard

Sands, Rob Knight, Robert Cannon,

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Technology

people people

social applications

social crm social networks

peoplesoft210 members

siebel204 members

social apps

social context

social media