ccm ccp oct 2012 project 1

7/31/2019 Ccm Ccp Oct 2012 Project 1

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CCM/CCP OCT 2012 (1)

School of Business & Accountancy

(Diploma in Business Studies)

(Diploma in International Business)

Cross Cultural Management

Cross Cultural Perspectives

PROJECT 1


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CROSS CULTURAL MANAGEMENT/PERSPECTIVES

PROJECT 1 BRIEF

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1. PROJECT WEIGHTAGE & ORGANISATION

Assessment weightage: 20%

Group composition: 5 to 6 students per group.

2. OBJECTIVES OF PROJECT

For the students, the main objectives of this project are to:

2.1 consider cross-cultural differences in conceptualising a business product; &

2.2 develop cultural intelligence, consciousness and sensitivities in the midst of

conceptualizing and producing a product.

3. PROJECT TASK DESCRIPTIONS AND REQUIREMENTS

Your company is a toy and game manufacturer. You are the newly hired executive with the

Research and Department (R&D) Department. In the recent months, the sales for toy and

board game sets have been lulled. In the recent staff retreat, your CEO strongly indicated

that R&D department is expected to create a rush in the entertainment sector globally. The

aim of this game set is to promote cross cultural intelligence within its consumers. This

project is targeted to be launched in 7 continents before Christmas 2012. You will be

presenting to the retailers who will determine if they are going to distribute your companys

board games.

Your team is required to do the following:

A) The Board Game set

o must be cross-cultural based, that is, the topics of the board game could be facts of

the countries, key events ( political, economy, social, technological etc), personalities,

demographics and geographic information;

o to be played by 4-6 players;

o must have a simple game manual in English;

o may incorporate new ideas or borrowed ideas of other board games like Monopoly,

UNO, Scrabble, RISK, Taboo, Jeopardy amongst others; and

o a group must not spend more than S$30.00 to create the board game.


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B) The Manual

to submit a maximum of 5 page manual on the following details:

o a description of the board game;

o the aims of the board game;

o the rules of the game;o the learning outcome of the board game;

o the rewards of the board game;

o the penaltiesof the board game; and

o the scores system of the board game.

It excludes pictures, illustrations and must be in single spacing with font size 12.

C) The Oral Presentation

o

Timeslot: maximum 20 mins per groupo Members roles: Board Game Presenters and Players (All to present)

o Tasks: Explanation of the board game idea and demonstration on how to play the

game and emphasize on the unique selling points of the game.

D) Submission of the Manual and the Board Game

o Deadline: 6th December, Thursday 2012 by 1700hrs

o Submission method: 1) To hand over to tutor before 1700hrs at level 7 staff office.

o Late submission will be penalized, 2% out of the 20% deduction per day, regardless

of public holiday or weekend.

E) Assessment Criteria

o Consumers Learning Experience 10%

o Entertainment Value 20%

o Creativity of ideas 30%

o Cross Cultural contents 40%

TOTAL 100%

F) Peer Appraisal

Each student will complete a confidential and compulsory peer appraisal reviewing each

group members contribution to the assignment. This is to discourage free ridership and

ensure members equitable contribution to the group project. The tutor reserves the right

to increase or reduce an individuals grade on the assignment based on the teams

feedback. Members will be appraised on his or her share of the workload and if these

have been discharged conscientiously and on a timely basis.

Prepared by: Ms Kwek Guek Young, Vanda Date: 10th Oct 2012

Moderated by: Ms Linda Ng Date: 10th Oct 2012

ccm ccp oct 2012 project 1

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