casual dining 2016 brochure

Where decision makers do business

Winner of Best UK Trade Showunder 2000m2 2014

RESTAURANTS | PUBS & BARS | HOTELS | CONTRACT CATERERS

The future of eating and drinking out

The casual dining sector isbig business in the UK andit’s set to get even bigger.

The eating and drinking out sector has changed dramatically in recentyears. Pubs have changed their focus from the ‘traditional pub’ to a

food led all day offering and our high streets are increasinglydominated by aspirational branded restaurants. It’s a sector whereinnovation, branding and differentiation have become the keys tosuccess and where the UK, increasingly, is seen as a world leader.

Casual Dining is the must-attend event entirely dedicated to thissector. Named ‘Best UK Trade Show (under 2000sqm)’ for its

inaugural show at the 2014 AEO Awards, it’s where the who’s whofrom the sector come together for product launches, world class

seminars, networking and a celebration of the best that the sectorhas to offer. It’s where decision makers do business.

Who exhibits?Successful exhibitors at Casual Dining have showcased thousands

of innovative products from the following sectors:

FOOD CATERING EQUIPMENT SOFT DRINKS | JUICES | WATER

TEA | COFFEE | HOT DRINKS

BEER | CIDER | WINE | CHAMPAGNE | SPIRITS

TABLEWARE | FRONT OF HOUSE TECHNOLOGY | EPOS

DESIGN SERVICES | FURNITURE BUSINESS | FINANCIAL SERVICES

Welcome to

Casual DINING

“ The quality of buyers atCasual Dining is like noother! This is a fantastic

show and we paid for thestand through orders on

day one alone. We bookedour stand for next year as

soon as we could.”

MIKE CLARKE, SALES DIRECTOR,

IT’S A WRAP

“Casual Dining is afantastic concept. We are

delighted with the responsewe received. This is a

‘must-attend’ trade event for breweries looking to

position themselves in thisvery competitive industry.”

BARBARA HIGGINSON,MARKETING MANAGER,

BEAR BREWERY

“Casual Dining was aroaring success. It was anideal opportunity toshowcase our products toa targeted audience. Wewould have no hesitationin recommending it to anylike-minded suppliers.”

GLENN ROBERTS, MANAGING DIRECTOR, GRAM (UK) LTD

Casual Dining prides itself on attracting high quality visitors. No students, nopublic, only decision makers who are looking to do business. The show attractssenior buyers from the country’s largest restaurant and pub operators like PizzaExpress, Mitchells & Butlers, Côte, Strada, Carluccio’s, Frankie and Benny’s,Whitbread, Greene King, Wetherspoons and many more iconic high streetbrands. Leading foodservice contract caterers, hotels, plus over 1,000 up andcoming independent outlets are also amongst the who’s who of attendees.

Casual Dining has an extensive advertising and PR campaign, which startsnine months before the event, with individually targeted messages hitting over60,000 senior contacts across the industry. The show also benefits from theincredible support of leading trade publications and associations in the sectorand works with an advisory panel of top operators and suppliers, who help makesure every detail meets the needs of this dynamic, fast changing industry.

Casual Dining is the only dedicated trade show for operators involved in this sector,making it the most effective sales and marketing opportunity you’ll see this year.

ATTRACTING A QUALITY AUDIENCE

is THE trade show for professionals.

YOUR AWARD-WINNINGTRADE SHOW

Casual Dining became the firsttrade show in over 5 years towin the prestigious ‘Best TradeShow (under 2000sqm)’ award

for its inaugural show atthe AEO

ExcellenceAwards 2014.The judgeswere

particularlyimpressed by the

show’s highly targeted approachto its “well identified market”and commented that “greatmarketing and strong innovativeideas resulted in very highcustomer satisfaction levels”.

100% RELEVANT

Only companies that haveproducts and services, whichare directly relevant to thecasual dining sector are invitedto exhibit at the show. This

ensures total relevancefor the all-

importantdecisionmakersattending,

whose time is soprecious. We make

sure that there is a broad andwell balanced representationfrom the various parts of theindustry and that the showdoesn’t get dominated by anyone category.

A GREAT VENUE

The show will once again takeplace at the Business DesignCentre in Islington, whichprovides a fantastic, boutique-style backdrop for the show. The

Business Design Centre islocated in one of

the most vibrantareas ofLondon, with ahost of fantastic

casual diningrestaurants, bars and

hotels. It also benefits fromgreat transport links making iteasily accessible. With itsbeautiful architecture andcontemporary interior, it’s theperfect venue for Casual Dining.

EXCELLENTPRESENTATION

Featuring a vibrant exhibitionfloor, Casual Dining looksfantastic and is presented as apremium event. Little touches

like live music on the showfloor, networking areas,

such as the CasualDining Plaza, a VIPLounge and FREE worldclass seminars, help the

show stand apart. Fromthe time people arrive, to

when they leave, Casual Diningdelivers the ‘wow factor’ in adynamic, stylish environmentwhich represents the values andaspirations of the lucrativecasual dining sector.

“It’s great to finally

have a trade show dedicated to our industry.

It’s a reallyworthwhile

visit.”STEVE HOLMES, CEO,

ASK ITALIAN AND ZIZZI

“Wow... First time at Casual Dining and

the very next day after the show we took over £10k of orders that were

paid and shipped... what more could we ask for!

Great work by the team at Diversified.”

NEAL VADGAMA, MD, JENPAK LTD

THE FACTS THAT LEAD TO BUSINESS

What were the buyers looking to source?A Food 69%

B Catering Equipment 50%

C Soft Drinks / Juices / Water 42%

D Beer 38%

E Tea / Coffee / Hot Drinks 37%

F Front of House 33%

G Tableware 32%

H Wine / Champagne 30%

I Design Services 30%

J Spirits 28%

K Furniture 27%

L Technology / EPOS 26%

M Business / Financial Services 21%

of visitors plan to visit the show next year

74%

88% of exhibitors say they would exhibit again

84%of visitors would recommend the show to a colleague

88%of exhibitors achieved their goal of meeting new customers

31%of visitors are responsible for an annual buying spend in excess of £5million

87%of visitors are responsible forauthorising/influencing purchases

89%

of visitors rated ‘Discover new products’ as a reason to attend the show

3608Visitors

75%of exhibitors rebooked

before leaving the show

150Exhibitors

*Terms and conditions apply.Certain premium positions are subject to a +10% surcharge

Costs are all-inclusive and include: Shell scheme Space only

Booth/stand build with walls

Lighting

Name board with stand number

Show guide entry

Cleaning of stand

Registration & administration costs

Marketing support

Stands over 9m2 receive a free enhanced entry in the show guide and online

Contact Chris Brazier or Simon Watkins on 01273 645155 or [email protected] discuss current stand availability.

Stand Package Cost per square metre:

Shell scheme £393

Space only £373

Alcohol Pavilions* stand cost £999

Visit us online at www.casualdiningshow.co.uk

Casual Dining features a broad range of quality andinnovative manufacturers, suppliers and service providers. Ifyou serve the casual dining market, you simply must be atCasual Dining! Its unique formula, friendly yet business likeatmosphere, coupled with a focused buying audience,makes it, quite simply, unmissable.

2016 STAND RATES

JOIN THE SUCCESS.BE PART OF THE UK’SBEST TRADE SHOW

TOP 10 REASONS TO EXHIBIT ATCASUAL DINING 2016

All prices +VAT

In just two days you can:Take orders and close long term dealsthere and thenMeet and do business with newcustomersCatch up with existing clients and re-establish relationshipsShowcase your products to thousands of buyersIntroduce your products to new andprofitable sectorsLaunch new products to a captiveaudience

Increase brand awareness

Research your marketplace

Generate trade and consumer presscoverageAccess the entire casual dining marketall in one place

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The future of eating and drinking out

First Floor, Nile House, Nile Street, Brighton BN1 1HW

Tel: +44 (0)1273 645123 Fax: +44 (0)843 290 9036

Email: [email protected] www.casualdiningshow.co.uk

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casual dining 2016 brochure

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