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  • INFOGRAPHIC

    Source: 2015 Casual Dining Benchmark Study Copyright © 2006-2016 Market Force Information, Inc. All other trademarks are the property of their respective holders. www.marketforce.com

    IN NOVEMBER 2015 WE SURVEYED 6,730 US consumers and asked them about their casual dining habits including brand preference, visit frequency, brand engagement, customer experience and social media usage.

    Casual Dining 2015 Casual Dining Benchmark Study

    THE EXPERIENCE

    BUFFET

    38%62%

    56% earn more than $50k/year

    s

    s

    The majority of guests eat at casual chain restaurants 1 to 4 times a month How frequently do you dine at casual dining CHAIN restaurants?

    More than 1 in 10 guests reviewed restaurants prior to eating at that location

    “14% Yes”

    Prior to eating at this restaurant, did you read any social media reviews about the restaurant?

    38%17% 38%4%

    24% 76%

    3%

    Not Satisfied

    1 2 3 4 Very Satisfied

    5How satisfied were you with your overall experience during your most recent visit at this BUFFET restaurant?

    1 in 4 buffet restaurant guests were dissatisfied with their experience.

    1 to 4 times per month 5 to 9 times per month 10 or more times per month

    90%

    It’s not OK just to be OK!

    “Delighted” dining guests are 3.7 times more likely to recommend a brand than those who give a 4 rating. Excellence makes a difference!

    Li ke

    lih oo

    d to

    R ec

    om m

    en d

    % T

    op B

    ox (5

    )

    Not Satisfied (1 - 3)

    Satisfied (4)

    Very Satisfied (5)

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    80%

    Pizza Ranch delivers the best experience on the Composite Loyalty Index

    s

    s

    Pizza Ranch

    Old Country Buffet

    0% 30%10% 40%20% 50% 60% 70%

    Golden Corral

    Hometown Buffet

    Cici’s Pizza

    3.7X

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