SEPTEMBER 2014

(Creative above or below the line marketing operations)

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Each week, we select and feature a media case made to promote a creative operation or a campaign of communication in a dedicated section of our site

Approximately 1.000 of the latest and greatest ads added each month from around the globe

Analyze creative trends, view and monitor the competition, get inspired

Creative library with 150.000 pieces of creative work (all media types)

SEPTEMBER 2014

BrandsMcDonald’sWalkersBjörn BorgMr. Kipling

Business SectorsRestaurants, Fast FoodConfectionery, SnacksFashionFood

Media/ChannelsTV, mobileSocial MediaEventOutdoor

This month, discover the following…

AgenciesDDB, SwedenAMV BBDO, UKGarbergs, SwedenJWT London

SEPTEMBER 2014

The ad break you can’t miss

Multi-screen synchronized campaign

McDonald’s and its agency DDB Sweden have created the first TV campaign interacting with a second screen. Fruit match is a mobile app. and a game that is connected to TV ads. First commercial of a break offers people to compete to win and iced smoothie with Fruit Match. Next ad make you bet on fruit and the last one for the break reveals the winning fruit. If it matches with your choice, you win a free smoothie…

RESTAURANTS

SEPTEMBER 2014

Click on image to watch the complete case

SEPTEMBER 2014

The ad break you can’t miss

RESTAURANTS

Multi-screen synchronized campaign

Walkers Snacks has built its communication up on new levels. Interacting with the consumers through their famous ambassador Gary Lineker, to make people and specifically passers-by taste Walkers' new flavor, The three tweet-vending-machines were set up in bus shelters. Gary Lineker seemingly sits inside the digital poster interacting with the passers-by, and encouraging them to tweet to the account @Walkers_busstop.

SEPTEMBER 2014

Digital interactive billboards/vending machines

"Tweet to taste one of my new flavors"

CONFECTIONERY, SNACKS

Click on image to watch the complete case

Digital interactive billboards/vending machines

"Tweet to taste one of my new flavors"

CONFECTIONERY, SNACKS

SEPTEMBER 2014

Gaming and digital have a great impact on daily life. Björn Borg have developed its activities not only around underwear but to a sporty fashion in general. Its next generation of products will be represented by a videogame. The launch is planned for next January. To continue with its innovative marketing strategy in building a strong brand to drive sales, Björn Borg has used its traditional fashion show to tease the audience with the future videogame…

Avatarized fashion show

When a real event meets the digital world

FASHION

SEPTEMBER 2014

Click on image to watch the complete case

FASHION

SEPTEMBER 2014

Avatarized fashion show

When a real event meets the digital world

For more than half a century Mr. Kipling has been one of the famous traditional cake makers in the UK. JWT London is responsible for the brand-relaunch with a global tagline: Life is Better with Cake. The idea is to reminds Britons that cake brings delight to every occasion. Thus, Mr. Kipling, the agency and the food artist Michelle Kibowo have set up a pop-up edible billboard in London. More than 13.000 cakes have been used to create it…

PERSONAL HYGIENE

SEPTEMBER 2014

A poster made out-of cakes

Edible advertising for Mr. Kipling

FOOD

SEE THE COMPLETE CASE

A poster made out-of cakes

Edible advertising for Mr. Kipling

FOOD

SEPTEMBER 2014

Last month showcase

(To see last month’s selection, click HERE) SEPTEMBER 2014

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