JUNE 2014

(Creative above or below the line marketing operations)

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Each week, we select and feature a media case made to promote a creative operation or a campaign of communication in a dedicated section of our site

Approximately 1.000 of the latest and greatest ads added each month from around the globe

Analyze creative trends, view and monitor the competition, get inspired

Creative library with 150.000 pieces of creative work (all media types)

JUNE 2014

BrandsMcDonald’sSealordCoca-ColaNivea

Business SectorsCSRRestaurantsFoodBeveragesCSR

Media/ChannelsIn-StoreOutdoorBranded ContentPrint

This month, discover the following…

AgenciesLeo Burnett, USASaatchi & Saatchi, NZOgilvy, ChinaFCB, Brazil

JUNE 2014

CSR operation for the Happy Meal

SI-OTREN INOTORMOP (In-store promotion)

The Illiteracy rate in the USA hasn't changed for 10 years, and most people don't appreciate how difficult the most basic daily task are when you can not read. McDonald's wanted to raise awareness of this and develop the joy of reading. In November last year, in Chicago, it redesigned all the in-store communication so that the texts were completely unreadable…

RESTAURANTS

JUNE 2014

Click on image to watch the complete case

JUNE 2014

CSR operation for the Happy Meal

SI-OTREN INOTORMOP (In-store promotion)

RESTAURANTS

The seafood brand Sealord promoted its smoked salmon with an original stunt: a billboard has been turned into a big-size demo of their production process. The two champions of the company Joe and Gav literally burnt logs to smoke salmon on a giant billboard to show how their smoked salmon is traditionally handmade by Sealord…

A stunt that becomes a huge outdoor viral

Smoking Outdoor

FOOD

JUNE 2014

Click on image to watch the complete case

JUNE 2014

A stunt that becomes a huge outdoor viralSmoking Outdoor

FOOD

BEVERAGES, DRINKS

Coca-Cola Recycling is one of the responsible initiatives launched to create “positive changes” in the communities. Ogilvy & Mather China has offered a playful way of re-using the Coca-Cola Bottles in creating a set of special caps. These caps were offered in buying the soft drinks and gave kids the opportunity to transform their empty Coke bottles into water guns…

Second-live Caps

Coca-Cola gives your empty bottles a second life

JUNE 2014

Click on image to watch the complete case

JUNE 2014

BEVERAGES, DRINKS

Second-live CapsCoca-Cola gives your empty bottles a second life

A useful magazine ad associated with an App.

Nivea, the friend of your summer on the beach

CB in Brasil have once again innovated for its clients Beiersdorf and Nivea Kids to help you to spend a safe summer on the beach. They created a special press ad from which you can cut a waterproof bracelet to help you not to lose your kids playing on the beach. The downloadable app, helps you to determine the distance away from you, alerting you to keep an eye on your children. Nivea doesn’t protect you only from sun, but it helps you to relax on the beach…

PERSONAL HYGIENESKIN CARE, CSR

JUNE 2014

SEE THE COMPLETE CASE

JUNE 2014

A useful magazine ad associated with an App.Nivea, the friend of your summer on the beach

SKIN CARE, CSR

Last month showcase

(To see last month’s selection, click HERE) JUNE 2014

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