butterfly business consulting e-brochure

8/4/2019 Butterfly Business Consulting E-brochure

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Social

BusinessBranding

Branding

Marketing

I

Strategy

Communication

Awareness

Marketing

deation to

mplementation


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If nothing ever changed, there would be no .

People, time and needs change. Businesses need to change too, and they do. Change originates with the

thought of change and not with change alone. We at Butterfly Business Consulting help you initiate and

manage that change. We believe that it is not the solution to a problem which is difficult to find, but the

root cause.

While putting up an introduction for ourselves we were tempted to introduce ourselves as the firm

which is different and above the rest but we believe we will be as different and as much above the rest as

your success.

Butterfly


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2.Social BrandingButterfly believes that businesses are successful not just when its stakeholders are benefited but is

truly successful when the less privileged of society also stand to gain. Butterfly understands thepower of social branding, by which a symbiotic relationship is built between the benefactor and

beneficiary. There are 3 stages of this symbiotic relationship

1. For the company as a business benefit - increase awareness, increase sales

2. For the employees of the company - spreading awareness to their employees and the

communities they belong to3. For the company to be a good corporate citizen - altruistic way of giving back to society

As a part of this social branding vertical, Butterfly has developed self-learning modules to educate

children and the youth on various aspects of sustainability at 3 levels - urban, semi-urban and rural.

For businesses, it is a present investment for the future market and also for a corporate's economic,

social and environmental sustainability.

We envisage that our contribution to your business would change the dynamics at which you

operate and contribute to society.

1. Business BrandingButterfly partners with organizations to conceptualise and develop

Business plans

Market research

Brand blue-print (Name, logo, corporate stationery, brand positioning)

Marketing strategy (online and traditional modes of marketing) based on brand blue-print

Website design and development

Cross-media marketing campaigns

Technical and creative content development and design (websites, brochures, newsletter, catalogues)

Butterfly consults in the areas of:


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Service Offerings

Your

Brand

Advertising

Packaging

Printing

Public

Relations

Events

Market

Research


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The Marketing Scanner

Market Potential Estimation

Opportunity Evaluation

Emerging Market Trends

Consumer InsightsCompetition Analysis

Retail Track

Brand Track

Concept Testing

EYES

Market and Customer Analysis

Target market Identification

Product & SKU Mix

Pricing Strategy

Channel Strategy

Trade Schemes/Margins

Sales Strategy

Detailed Activity Calendar

Promotion & Communication Strategy

The Marketing Flight Plan

WINGS

The Brand EssenceCOLOURBrand Promise

Brand Customer Relationship

Unique Value proposition

Brand ExperienceBrand Essence

Brand Appearance

Brand Behavior

Brand Architecture

Corporate Identity

Corporate Logo

Corporate Brand Identity

Brochure/Leaflet/Posters

Corporate Stationery

Visiting Cards

Packaging

Service Offerings


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Product & Services

Brand Strategy

Marketing Plan

Competition Analysis

Operation Plan

Location, People, Processes, Daily Operations

Break-even & ROI

The Business PlanIMAGO

Visual design

Content Revamp

Content Management Systems

Online Media planning & budgets

Website Design / Redesign

Online Advertising

Online Marketing StrategyCHRYSALIS

New Retail Format Evaluation

Retail Ownership type

(Franchisee,Consignment, Buy & Sell)

ROI & Break-even pointCatchment Area Analysis

Customer Service

Merchandise Assortment Planning

Standard Operating Procedure

Visual Merchandising

Replenishment Planning

Retail communication Mix

The Retail SenseANTENNAE

Service Offerings


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Case Studies

This is a compilation of case studies illustrating the work done for some of our clients. ButterflyTM

implements the proprietary in-house branding tool The Butterfly Model

business challenges and business requirements that were managed by Butterfly Business

Consulting have come out with tremendous success, achieving all the set objectives.

on all projects. All the


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Lighting Homes. Lighting Hopes.

In-Diya

In-door application with 8 hours battery back-up

Grab the offer now! Your nearest outlet:

Schneider Electric India Pvt. Ltd. 9th Floor, DLF Building No. 10, Tower C DLF Cyber City, Phase II, Gurgaon - 122002 Haryana, IndiaTel: +91 124 3940 400, Fax: +91 124 4222 036 www.schneider-electric.in

Schneider Electric is a

global specialist in Energy

Management. They offer

solutions for energy

efficiency, while making

energy safe, reliable andproductive

Business ChallengeSchneider Electric as part of its CSR activities in synergy with its

own brand is trying to capture the audience from the Bottom of

the Pyramid. With this objective, rural schools are being

addressed on issues of global warming and energy conservation

How did Butterfly capture young minds?A detailed program was worked out which included a teaching manual, teaching aid, home assignments and

projects. This was done in order to

Build a socially sensitive and responsible community

Create awareness about Schneider In-Diya solar lamps

?

?

Oh wise man, ifit is like this now,how will it be

when I grow

What should we do then?We can't stop using water

from the stream. We need tocook, so we need to chop wood.

My children need lightto study.

It is very simple. Weshould only use clean forms of

energy. Schneider Electric hasintroduced solar lamps. These lamps useenergy from the sun. It does not emit

fumes and therefore does not

pollute the air or water.Y o u

Safe, reliable, efficient andbright light with green energy

In-DiyaCard

Social Branding


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Brand and marketing partner of ConzervSystems Pvt.Ltd.Butterfly operated as the in-house brand and marketing team

for Conzerv Systems Pvt. Ltd. Some of the periodic marketing

& communication collaterals that Butterfly developed were

?Topical mailers : based on the current international topics,

mailers are sent out every fortnight across industries

sensitizing people and organizations alike to the

importance of conserving energy and managing energy

smartly

?Conzerv Updates : the monthly newsletter with the latest

news on Conzerv, its dealer meets, employee achievementand product upgrades and launch

?Collaterals calendar 09 10 : Interesting themes were

developed based on the target audience. A table calendar

was developed for admin heads and factory managers. A

wall calendar was developed for dealers and employees. A

classy diary was developed carrying the message of

thought leadership for CXOs

Conzerv is the pioneer and

leader in India offering

efficient energy

management solutions

ISO14001:2004 Certified

ISO 9001:2000 Certified

Smart Energy

MATTERS16 September World Ozone Day

Gold at yesterdays prices . . . Possible

Energy tomorrow at todays prices ???

Get SMART. Save Energy.

Start today with ConZerv - Consultants.Smart Energy Management

Your energy investment and optimization could never have been better.

www.conze rv.com

Consulting Training ProductsWay 2 SaveTM

ConZerv Systems Pvt. Ltd.44P Electronic City East Phase, Hosur Road , Bangalore - 560 100, INDIAPh: 91 80 4118 9700 , Fax: 91 80 4118 9729 / 91 80 41102659,email: [email protected]

The Economic Timesth

Friday 12 Sept 2008

Tollfree Customer HelpDesk: 1800 425 0555 (allIndia from BSNL/MTNLlines)


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What did Butterfly do to launch Numinous Consulting?

a. Brand Identity

Butterfly built a brand identity; derived the brand behaviour and brand-customer relationship

b. Physical Identity of the brand

Butterfly designed a distinct brand logo and supporting brand collaterals

Business Challenge

Numinous Consulting had to launch its

services in India

Numinous is a financial

consulting firm. They are in

the space of Capital, Advisory

and Consulting

Numinous is a financial

consulting firm. They are in

the space of Capital,

Advisory and Consulting


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i-CUE is an exploratorium for

children in the age group of 3

months to 15 years.

This is a center which enables

learning through exploring. i-

CUEs core promise is to kindle

the habit of reading in children

What did Butterfly do to increase walk-ins?

a. Problem identification

Reading as a habit is appreciated widely but

practised rarely. Fliers, ads and banners were

such a mass media that the richness of reading

for pleasure was diluted. Butterfly identified the

core issue "Lack of relevant and effective brand

visibility."

b. Solution

Butterfly identified that it was essential for new

customers to experience i-CUE. Any amount of

mere communication would not suffice

Butterfly conceptualized and implemented a

reading carnival for children. What better way to

involve all target customer touch points students,

parents, teachers, principals, friends, friends of

friends . . . !

Business Challengei-CUE was new. The concept seemed terrific. But the

walk-ins were so poor, in spite of marketing

activities like advertisements, fliers and banners.

read

The one place wher e you can sit back and r eadf or t he simple j oy of r eading

discovera ingRe d

mo er

never

f nu

aC n read

discover

be

read

Reading CarnivalReading Carnival5th and 6th of July 2008

read. explore. d

iscov

er

#887, 22nd Main, 11th Cross, JP Nagar,II phase, Bangalore, Ph#080 - 2658 7345

Loads of fun . . .lots of goodies . .

www.i-cueindia.com

fun

Lots of fun games and competitions

like Book review, Complete the story

and Illustrate the story

Science hour.Story tellingsessions.

Puppet show.HAVE A BLAST!!!


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What did Butterfly do to build an energy conscious

community?

Butterfly developed the entire curriculum (25 teaching sessions)

across 3 years 2008-10. Each session has an instruction manual,training module with session handouts, class room and home

assignments along with evaluation formats, training guidelines

for teachers, reporting structure, National Championship etc.

Butterfly conceptualized

?Green Republic: All prestigious institutions who share the

same mission as that of Conserve My Campus?Green Ambassadors: Students groomed in to successful

spokespersons of Conserve My Campus

?Green Passport: As a proof of identity, every Green

Ambassador possesses a Green Passport

?Green Points Card: Every Green Ambassador can redeem

points earned for different branded merchandise

Business ChallengeTo educate children about the importance of smart energy

management.

Conserve My Campus is a

program that aims to build

energy conscious communities

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Session # 1 2 3 4 5 6 7 8

www.schneider-electric.comwww.conservemycampus.com

Phone:+918039102730

9 10

Mobile: +9193410 38645

GREEN

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Educate young minds on energy conservation

Make students realize that, in their own little ways, they can makea difference to the issue of global warming

Instill in children a sense of responsibility towards optimal

u t i l i z a t i o n o f r e s o u r c e s

Provide energy saving solutions to campuses

Target a larger community through this program

Conserve My CampusTMS

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I L E A D I L E A DIntegrity Leadership Esteem Awareness Doing Together

Doing the right thing even when no one is lookingINTEGRITY

LEADERSHIP Leading through serving

ESTEEM I am proud to be a Green Ambassador

AWARENESS I will learn and share knowledge with family and friends

DOING TOGETHER I will be part of the team to put a smile on planet Earth

To build which are sensitivetowards conserving and the environment.

RESPONSIBLE COMMUNITIESENERGY

Mi sios n

www.conservemycampus.com

Conserve My CampusTMwww.schneider-electric.com

Social Branding


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What did Butterfly do to evaluate new retail

formats??

Butterfly worked out the sales projections, ROI andBusiness Strategy for the different retail formats

?A concept test was conducted across Bangalore,

Chennai and Coimbatore to understand consumer insights

Zimson is South Indias largest

retailer of watches. Zimson retails a

range of watches. Zimson is also

the franchisee of World of Titan andFirst Citizen showrooms in South

India

Business

strategy

Business ChallengeZimson was exploring new retail formats

?Kiosk concept in malls

?Duty-free shopping in the Bangalore

International Airport

?Shop-in-shop in an entertainment centre

Retail outlet for hi-end watches in UB City


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Lil Baby Bump is a

high- end wellness centre for new

moms & moms-to-be

What did Butterfly do to position Lil baby bump ?

?Butterfly arrived at a Unique Value Positioning "Expecting Joy. Expecting Fitness"

?Butterfly arrived at the brand essence : Cool, tender and fun like ones own best friend

?Butterfly developed a detailed marketing plan which included traditional communication modes like

radio and hoardings. It also included new - age online marketing solutions

?The communication concepts are being developed to carry forward the brand essence

Business Challenge

Launch of the new facility

?Brand positioning

?Brand awareness

?MarketingOnline and offline


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What did Butterfly do to launch NationWide?

a. Brand Identity

Butterfly built a distinct brand identity for NationWide. While medicine has primarily been associated

with the colour red and with a lot of organisations adopting the colour green, Butterfly recommended

that yellow - the colour of health and joyous spirit would best describe NationWide. After defining the

tone of voice, brand behaviour and brand - customer relationship, the next task was to build the physical

identity of the brand.

b. Physical Identity of the brand

Butterfly designed a logo to represent the Indian brand. The brand look & feel was translated in to the

corporate stationery and the communication collaterals. Butterfly also built a very informative website

to initiate NationWides online brand presence.

Business ChallengeNationWide was launching its services in India

NationWide is a primary healthcare

service provider - the first of its kind

in India. With a crisp set of services,

NationWide aims to bring back the

Family Doctor concept.


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What did Butterfly do to launch AEEE online?

Butterfly identified keywords which were commonly looked up on search engines. These keywords were

built in to the content that was to be put up online. A Content Management System was built keeping in

mind a website that required to be as informative as possible and the fact that AEEE was an industry

thought leader.

The website was made content rich, with access to resources like periodic webinars, frequent updates on

white papers and case studies. The website also provided up to date information on any policy decisions,

seminars and conferences that were being managed by AEEE.

Business ChallengeAEEE was established and had to build an online presence

Alliance For an Energy Efficient

Economy - is a vehicle for

organisations to formulate and

present their concerns about -

energy consumption and energy

related matters - to policy decision

makers and consumers.


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Butterfly Business Consulting

operates as a

Brandstrategising team

Marketing

management teamfocusing on quality, with utmost

attention to detail

We bring to you

a whiffoffreshness

a blend ofenergy &

expertise

a rigour ofenthusiasma splash of

creativity

Contact UsButterfly Business Consulting

st

#49, 1 Floor, AECS LayoutLakshmi Narayanapura Road

Kundalahalli, Bangalore : 560 037

Phone: +91 80 4097 7281

www.butterflybusinessconsulting.com

We have experienceacross industries

A p p a r e l

FMCG RetailLifestyleAuto EducationInfrastructure ITTelecom

The Butterflyis a powerful symbol of

transformation,a strong symbol ofmetamorphosis,

with distinct stages

Our approach atButterfly Business Consulting is

scientific & practical

with distinct stages

IdeationStrategyPlanning

Implementation

butterfly business consulting e-brochure

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