businesswoman march 2013

Jan L.

Bergen

Leading by

Example

March 2013

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4 LETTER FROM THE EDITOR

7 TABLETS: ALL BUSINESS OR ALL PLAY?

The differences between a tablet and a tablet PC.

9 COMMUNITY SUPPORT YOU CAN BANK ON

A program that offers much more than just loans.

11 EMPLOYEE RECOGNITION PROGRAMS

Does is really matter if you say ‘thank you’?

14 HOW TO HIRE THE RIGHT PEOPLE FOR YOUR BUSINESS

Improve your chances of hiring the best performers.

16 HERE A TWEET, THERE A TWEET

Build a bird-friendly backyard.

19 COMBATING COLON CANCER

Risks to look for and when to get tested.

21 WOMEN TO WATCH

New hires and promotions.

21 ACHIEVEMENTS & APPLAUSE

Awards and accomplishments.

23 MEET AND GREET

Regional networking events and meetings.

WHAT’SInside

5 COVER STORY

Jan Bergen has had a long

career in the healthcare industry

and now serves as executive

vice president of Lancaster

General Hospital and president

of the Lancaster General

Health Network. Bergen offers

inspiration to those she comes

in contact with on a daily basis.

One of her greatest lessons

learned, she says, is that leadership

is a journey that never ends.

Cover photo courtesy of GeorJean Photography, Lancaster.

BusinessWomanPA.com | March 2013 ~

an’t you just feel spring ready to burst?

We can already see signs of it, with the

tips of flowers poking through the

ground. If you’re an outdoor lover, you

would probably like to bring more nature

to your backyard this summer, and a

birdfeeder is an easy way to do it.

Find out how a clothesline and

running water can bring a variety of

purveyors to your yard and help turn

it into a veritable resort for birds and

other animals.

In BusinessWoman, we generally

talk about health risks as they relate

to women. In this issue, however, we

broach colon cancer, the third most

commonly diagnosed cancer in men

and women in the United States. It’s

just not one of those “water cooler”

discussions, but it needs to be

addressed. This is National

Colorectal Cancer Awareness month. If you or someone

you know is 50 or older, I urge you to read the article and

then make an appointment to get screened.

Our cover profile is fully engaged in helping to make her

hospital patients’ experience and outcome to be positive.

She also thrives on making a difference in the lives of those

she comes in contact with in her profession and in her

community. Find out what else she has learned along the

way that’s helped her even in her personal life.

Do you know how to motivate your employees? Or, as

an employee, what motivates you? With so many people

looking for a job, some currently working where you do, it

would be wise to know what is

effective in the twenty-first century.

Learn how a performance reward

can be the answer, but the program

must result in a better bottom line …

not just a feel-good incentive.

We thank the women who appear

in this month’s special insert, SuccessStories. It’s sometimes difficult for

women to “put themselves out there.”

But one thing women always tell us is

that they want to read more stories of

successful local businesswomen. So,

please read and be inspired.

P R E S I D E N T A N D P U B L I S H E R

DONNA K. ANDERSON

E D I T O R I A L

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CHRISTIANNE RUPP

Editor MEGAN JOYCE

Contributing Writers

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CLAIRE YEZBAK FADDEN

LYNDA HUDZICK

GINA NAPOLI

JEFF SCHNAUFER

MARILYN WALKER

A R T D E P A R T M E N T

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Production Artist RENEE MCWILLIAMS

P R I N T / O N L I N E S A L E S

Account Executives

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ANGIE MCCOMSEY JACOBY

VALERIE KISSINGER

RANEE SHAUB MILLER

SUE RUGH

Events Manager KIMBERLY SHAFFER

Project Coordinator LOREN GOCHNAUER

Sales & Event Coordinator EILEEN CULP

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Business Manager ELIZABETH DUVALL

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March 2013

Vol. 10 - No. 3

omanWcareer ~ lifestyle ~ wellness ~ connections

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For advertising information:

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REERCOVERStoryCOVERStory

BusinessWomanPA.com | March 2013 ~ 5

n her position as

executive vice president

of Lancaster General

Hospital and president

of the Lancaster General Health

Network, Jan L. Bergen has the

honor of meeting many young

women each year who are just

launching their careers.

“Inevitably, we end up talking

about the challenges women face

if they choose to pursue a career

while raising a family,” she said. “I

always encourage these women—

including my own daughters—to

follow their dreams but don’t try

to be a hero. Don’t hesitate to ask

for help when you need it,

whether from colleagues, friends,

or family.

“For too long, I felt guilty or

felt like I had failed if I asked for

help from others. I would not

want women following in my

footsteps to make the same

mistake.”

Raised in Carlisle, Bergen and

her husband Tom are the proud

parents of two successful

daughters and the grandparents

of one granddaughter, with

another expected in May. Bergen’s

father was a pediatrician and her

mother was an active community

volunteer and part-time educator,

so it seemed predetermined that

she would become deeply

involved in the healthcare

industry and an avid supporter of

her community as well.

Bergen’s journey began as a

case manager/social worker.

“I worked with people with

disabilities and other special

needs,” she said. “I quickly

learned that leadership was my

true love, and within a few years I

was given the opportunity to

serve as executive director for the

not-for-profit organization for

which I was working.”

During that time, she became

an active participant in the state

association PARF, Pennsylvania

Association of Rehabilitation

Facilities, which represented

hospitals and other not-for-profit

organizations that worked with

persons with disabilities.

“This led to an offer to serve as

president and CEO of PARF, a

position I held for 10 years,”

Bergen said. “While in that

position, I developed expertise in

the legislative process as well as

national and state policies and

regulations that applied to rehab

hospitals and other not-for-

profits. I also worked closely with

not-for-profits’ boards on

strategic and business planning,

helping them position their

organizations for long-term

success.”

After 10 years at PARF, she was

offered the opportunity to join

the Main Line Health/Jefferson

Health System as a senior

executive at Bryn Mawr

Rehabilitation Hospital.

Leadingby

ExampleBy LYNDA HUDZICK

I

“Eventually I was selected to serve

as president and CEO of the hospital

and as the system integrator for the

rehab hospitals. From 1999 to 2000,

I served as administrator of the Main

Line Health/Jefferson Health System’s

Bryn Mawr Hospital.”

In 2000, she joined Lancaster

General Health to lead the

development and operations of

Women & Babies Hospital and the

executive oversight of ambulatory

services. Since then, her position has

continued to evolve as the needs of the

organization have changed, leading to

her current position.

“I have responsibilities for

corporate services, including strategic

and business planning, marketing

and public relations, physician

relations, business development,

government relations, and grants,”

Bergen explained. “I am also the

senior health system executive for

service line development and all non-

acute services, such as physician

services, home care, wellness and

prevention, home infusion, and

ambulatory services.

“I work closely with other

physicians and administrative leaders

on integrating services across the

healthcare system so we can provide

patients with a more coordinated

and seamless experience. With the

healthcare industry in general

undergoing transformative changes,

more and more of my time is

being spent on building the

capabilities we need as an organization

to deliver more accountable care.”

The opportunity to work on a daily

basis with a diverse group of talented

and passionate people within the

healthcare industry is something

Bergen finds truly valuable.

“I wouldn’t do well in an

environment where I was required to

work in isolation from others,

although I really appreciate having

time alone and having time with my

immediate family … In healthcare, we

have many customers and stakeholder

groups. Although I do not have the

privilege to work one on one with

patients any longer, I work one on one

with physicians and other providers

quite frequently. I also work closely

with strategic partners and supporting

organizations.”

Anyone in a management role is

responsible for the performance of a

group of people.

“To carry this responsibility out,

you have to be able to influence the

behaviors and actions of others,

meaning not only making a difference

in what they do, but also in the

thoughts and feelings that drive their

actions,” Bergen said.

As a leader, she tries to be clear

about objectives and goals but then

steps back to let people figure out how

to get there themselves. She makes

herself accessible when needed to help

her team work through complex and

challenging issues and is committed to

helping them advance in their

development.

Bergen also feels that being a

woman has neither positively nor

negatively impacted her professional

experience, but rather that the people

she has worked with over the years,

who have served as informal mentors,

have influenced her career more than

any other factor.

“I have been blessed with excellent

role models and mentors in every

organization I worked, and these

individuals took an active interest in

my career path and development,”

Bergen explained.

Those positive influences have

spilled over into her dedication to

community as well. She feels it is an

obligation, as well as a privilege, to

give back to the community, and limits

her volunteer activities to two

commitments at a time so she can

fully engage herself in the work.

Bergen is currently the chair of the

Lancaster County Community

Foundation’s board of directors. She

also serves on the United Way of

Lancaster County’s board of directors

and is the incoming chair of the

United Way’s Community Impact

Cabinet. Both organizations allow her

the opportunity to expand her role in

the community beyond healthcare to

other vital services she personally

cares a great deal about.

Throughout her professional

journey, Bergen has learned many

lessons.

“But perhaps the most important

is that leadership is a journey that

never ends,” she said. “It requires

continuously learning new skills and

knowledge, but it also requires

undergoing difficult personal change.

I have also learned that the things

that make me a better leader also

make me a better person. In other

words, the insights I have gained

in my professional life have helped

inform the way I approach things

like parenting, friendships, and

relationships with my spouse, family,

etc.

“I have also learned the hard way

that I have limits to what I can handle

at any one time in my life,” she

continued. “Juggling a lot at work is

manageable when all other aspects of

my life are stable and in control, but

when I am juggling a lot of uncertainty

or other things that cause concern in

more than one area of my life at a time,

stress can really build up. I have

learned the importance of recognizing

when this is happening so I can

intervene and take care of myself.”

CA

REER

~ March 2013 | BUSINESSWoman6

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7

CA

REER

BusinessWomanPA.com | March 2013 ~

usiness owners and

those who are looking

to stay on the forefront

of technology have seen that tablets

are sweeping the market.

But are you able to run a business

from a tablet? Or are you better off

investing in a tablet PC, with more

power, more memory, and all the

features of a laptop?

At first glance, you really can’t go

wrong with either. Both tablets and

tablet PCs are designed to be

lightweight and portable, so you can

take your work virtually anywhere.

The displays are crisp, so you’ll be able

to enjoy movies when you need to take

a break for some well-earned play.

But that begs the question: Why

would you get a tablet when you could

get a more powerful tablet PC or

laptop instead?

The biggest advantage of a tablet

over a laptop is that it’s extremely

portable. At less than an inch thick

and often weighing less than a pound,

a tablet is the most portable and

convenient device. iPads are probably

the most popular of the tablet devices,

loaded with Apple proprietary

software (like Garageband, which lets

you record and mix music) and also

equipped with a camera.

Of all the tablets, the iPad also has

the highest price tag, ranging from

$329 all the way up to $829. That

doesn’t seem to matter much, as iPads

are still one of the most popular tablets

on the market.

But don’t let the price tag stop you

from getting a tablet. There are many

other models that are popular and on

the market as well: Amazon’s Kindle

Fire, Barnes & Noble’s Nook Color, the

Nexus 7 from Google, and Samsung’s

Galaxy.

The main difference between

tablets and laptops or tablet PCs is

how you interact with them. To

minimize their size and style, tablets

are devices that are touch-screen only.

All you need is your finger to point

and click, so tablets come without a

mouse.

Tablets also lack a CD-ROM or

DVD-ROM drive, which means that

any software installed on your tablet

will have to be done via the Internet.

Many tablet PCs don’t come with a

disk drive either, so if that’s something

you think you’ll need, just buy an

external drive. Tablets run on their

TABLETS:

All Business

or

All Play?

By JESSICA M. BROUGHTON

B

”“

The main difference between tablets and

laptops or tablet PCs is how you interact

with them.

CA

REER

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own operating software and come

equipped with substantially less hard

drive space and memory, generally

anywhere from 16 to 64 GB of space

(in comparison to laptop and

desktops, which come with up to 1

terabyte [TB] of storage space).

If you’re a programmer, or you do

anything that needs spreadsheets or

even to type for extended periods of

time, I would wholeheartedly

recommend a tablet PC over a tablet.

If you really need a reason to justify

your expense for a tablet, by all means,

go for it. Tablets are fun and come

with a variety of apps and books that

you just can’t get anywhere else.

For example, I spent a hilarious

evening over the holidays with my

brother recreating the MadLibs of our

childhood on his iPad, followed by

seeing who could play our favorite

horror movie tunes on the miniature

piano found in Garageband. It was a

blast. But besides containing too many

distractions for me to use it as my sole

computer, an iPad just doesn’t quite

perform enough business applications

for my daily needs.

Business owners and those looking

to work from home would benefit

from owning a tablet PC as their

primary laptop and should consider

getting a tablet for entertainment and

media purposes. That seems rather

extravagant to many people, but you’ll

soon find that you enjoy the luxury of

curling up in bed with your tablet

instead of your laptop to read or watch

movies.

Unlike their tablet counterparts,

tablet PCs are full laptops that come

with a touch screen. If you’re looking

to do more, then you might want to

consider the Lenovo Ideapad Yoga 13.

I’ve owned quite a few laptops in my

time, and I have to say I’ve never been

happier than with my Lenovo (so

much so that I own a Lenovo laptop

and netbook).

What makes the Ideapad Yoga a

truly revolutionary item is that it has

all the benefits of a tablet but all the

power of a full laptop. The screen

rotates completely, so if you want to

read an ebook you can fold the screen

down flat. These laptops come with

Windows 8 and with up to 8 GB of

memory and up to 256 GB of hard-

drive space.

The bulk of tablet PCs fall in the

$800 range, but instead of just having

the features of a tablet, you’ll have a

full computer at your disposal.

The popularity of tablets has

attracted the attention of PC makers,

so keep your eyes out for other laptop

makers to get in the game this year.

~ March 2013 | BUSINESSWoman8

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CA

REER

f you have been turned

down by traditional lending

institutions for your business

loan applications, the

Women’s Business Center at

Community First Fund may be right

for you.

This program offers much more

than just loans. They provide

education, business counseling, and a

partnership with lower-economic-

income borrowers. Their borrowers’

success enriches the overall

community, encompassing 4 million

people in 13 counties in south-central

Pennsylvania. The mission of the

501(c)3 Community First Fund is to

create opportunities to rejuvenate

cities.

Joan Brodhead is senior vice

president and COO of Community

First Fund, and Michelle Ramos is

program director for the Women’s

Business Center.

“We have been able to provide

$5 million to our clients over the past

20 years. We’re happy we can help

those trying to make a difference in

their communities through economic

development. It’s an opportunity to

reach out to business owners needing

help,” Brodhead said.

Although the Women’s Business

Center does not limit its clients, it does

focus on lower-income women and

women of color who are starting or

expanding new businesses.

“We are in constant contact with

banks who can refer us to people

they’ve turned down,” Ramos said.

“That gives us access to the type of

individual who needs extra support.”

When assessing loan applicants,

Brodhead and Ramos look for those

who are either established in business

or close to opening. Not only are their

business financial situations assessed

as part of the loan application, but also

Community

Support You Can Bank On

By GINA NAPOLI

I

”“

We’re happy we can help those trying to

make a difference in their communities

through economic development.

From left: Michelle Ramos, program director for the Women’s Business Center and Joan Brodhead,

senior vice president and COO of Community First Fund.

10

CAREER

~ March 2013 | BUSINESSWoman

personal financial information, such

as tax returns and bank statements.

“Ideally, they’ll know what money

they’re spending for their businesses.

They’ll be prepared with a business

plan. If they’re only thinking about

starting a business, they’re not ready

for a loan,” Brodhead said.

The Women’s Business Center

partners with applicants to provide

training, counseling, ongoing

technical assistance, and business

contacts. Available training is both

onsite and instructor led. Their

established network includes

attorneys, business resource centers,

accountants, referrals, and other

professional associates.

“Established businesses and

startups are different. Owners of

startups know how to do the tasks.

Bakers know how to bake, but not

necessarily how to write a business

plan. We offer networking, confidence

building, and help them through the

other components of owning a

business,” Ramos said. “For existing

businesses, we help them revalidate

their management and suggest

changes they could make to be more

profitable or stable.”

Loans are flexible and are

underwritten case by case.

“We also need to evaluate the

collateral offered to secure the loan,”

Brodhead said. “There needs to be

value in the collateral.”

Each loan is structured to ensure

success, and they work with each

applicant to ensure she understands

the loan and why it is structured the

way it is.

Applicants are not limited to what

they can ask for. For startups, which

have smaller capital needs, the

Community First Fund offers loans

under $50,000. For business loans,

which are typically for expanding

existing businesses—new locations,

new product lines, expanding the

customer base—loans have been as

high as $800,000. These flexible loans

enable borrowers to have lower

collateral.

“Many of our borrowers are buying

affordable downtown buildings. Their

businesses are downstairs, and they

live upstairs,” Ramos said. “This

arrangement brings stability and

longevity, revitalizing downtown

occupancy where it once was vacant.”

The Community First Fund’s

investors bring longevity to their

mission. Interestingly, their initial

investors were nuns who used their

pension funds. Brodhead works with

funding from the Small Business

Administration, the U.S. Treasury, and

the U.S. Department of Agriculture for

downtown redevelopment.

Brodhead also meets frequently

with legislators to communicate how

the program is affecting the region’s

commercial downtown revitalization.

Other industry partners include

banks, economic development

corporations, and chambers of

commerce, which actively reach out to

women and people of color.

Marquita Jones is a success story

for the Women’s Business Center.

Several years ago, she was looking for

housing and funding to start a

daycare. There were legal issues with

her landlord, and conventional banks

turned her down. The Women’s

Business Center listened to Jones,

understood her needs, and quickly

structured a loan for her. Today Jones

successfully operates Heaven Sent

Daycare.

Another success story is Leah

Margerum. She came to the Women’s

Business Center to fund her organic

baby food business, This Little Piggy.

Margerum purchased East Side

Community Kitchen, where she rents

space to caterers and bakers and

educates them. She also refers clients

to the Women’s Business Center. Her

efforts have extended a revitalizing

ripple effect to a whole other layer.

“We are interested in our clients,”

Ramos said. “We become their

advocates, partnering with them. Over

the years, we maintain those

friendships.”

For more information about

this economic revitalization

program, visit their website at

http://commfirstfund.org/womens-

business-center.


CA

REER

ots of people are

looking for jobs right

now.

I’m not talking about

the 12.2 million people the Bureau of

Labor Statistics says are unemployed.

Statistics—from reputable sources—

indicate that a lot of people who are

employed are also looking for jobs.

• The Society for Human Resource

Management (SHRM) says 44

percent.

• Right Management, the workforce

consulting arm of Manpower, says

it’s 86 percent.

• CareerBuilder puts it at 74 percent.

However you count it, that’s a

whole lot of people currently working

in companies all around us—perhaps

in your company—who are looking

for a new job. What would it do to

your organization if 44 percent left?

Or (gasp) 86 percent?

There are many reasons people

who have a job might look for a new

position.

Fortunately, there are also reasons

employees remain loyal and stay. At

the top of the list is knowing that they

are appreciated. And that’s where an

employee recognition program (ERP)

comes in.

On the surface, ERPs might look

like they’re about touchy-feely stuff.

But if you take a closer look at the

better ones, you’ll see they simply

make good business sense.

According to Forbes, ERPs

originated at the turn of the last

century when labor unions forced

management to give employees

“service awards” and hourly raises

based on tenure. The practice of

rewarding people for sticking around

has gone on for a long time, but 87

percent of companies that have an

ERP use the same outdated reward

system—a system that has been shown

to have virtually no impact on

organizational performance.

What does affect organizational

performance? Twenty-first-century

employee recognition programs have

been proven to have a positive impact

on the bottom line.

• An effective ERP not only increases

retention (31 percent of companies

with effective ERPs have lower

voluntary turnover rates), but it

also leads to better safety records,

less absenteeism, and reduced

stress levels.

• Rewarding desired behaviors leads

to more of the desired behaviors:

Productivity goes up. In

organizations where recognition

occurs, employee engagement,

productivity, and customer service

are about 14 percent better than in

those where recognition does not

occur.

• Employee satisfaction and

customer satisfaction both

increase.

• Perhaps a surprising effect of

recognition is that oxytocin, the

“feel-good” hormone that is

released when we feel loved, is also

released, as it turns out, when we

feel appreciated. We perform

better and are more trustworthy

after oxytocin is released.

How can you make sure your ERP

brings a good return on investment

and isn’t a waste of resources?

1. Get to know your employees as

individuals—not just as people who

perform roles in your organization.

Learn what’s important to them (it’s

not always money) so you can tailor

your recognition in ways that are

meaningful to them.

2. Design a recognition system that is

performance based, with every

employee eligible to participate.

Make sure the system and

expectations are aligned with

organizational values and objectives

and with the culture you want to

support or create.

3. Recognize people for “Exceeding

customer expectations by doing

what consistent with our focus on

valuing our customers.” Be specific

with the recognition. State what

was done and how it ties with

values, objectives, or culture. This

will reinforce what you want to see

more of.

Employee

Recognition

Programs:

By MARILYN WALKER

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12 ~ March 2013 | BUSINESSWoman

4. Recognize teams for “achieving

our company goal of 94 percent

on-time delivery of products.”

Again, be specific.

5. Inspire team effort by informing

employees of key initiatives or

challenges and seeking their input.

When possible, involve them in

decision making, problem solving,

and strategy.

6. Avoid a system that allows

managers to “select” people to

receive recognition without tying

it in to specific behaviors or

accomplishments. This may be

viewed as favoritism and will not

serve the purpose of rewarding

behavior you want to have

repeated.

7. Recognition is most effective

when it comes from a peer or a

manager/supervisor with a direct

relationship to the employee.

Getting a plant from HR on the

anniversary of employment is

meaningless if the person you

work with every day forgets the

anniversary.

8. Above all else, don’t ignore the

impact of a simple “thank you.”

For curiosity’s sake, ask some of

your coworkers or friends if

they’ve ever received a thank-you

note from a boss or coworker.

Chances are, they did. And

chances are, they probably still

have it.

American businesses spend an

estimated $46 billion every year for

employee recognition in the form of

watches, pins, awards, plaques, etc.

Companies are said to spend 1 to 2

percent of payroll on these kinds of

awards. With no measurable positive

impact on the bottom line, that is a

waste of resources.

Does it really matter if you say

“thank you”? Apparently, it does—not

just to your employees, but to your

organizations as well.

Saying “thank you” doesn’t have to be fancy or

expensive. It just has to be sincere.

Here are some simple and inexpensive ways to express

appreciation:

• A good, old-fashioned thank-you card tops the list.

• A surprise pizza party or coffee and doughnuts at a

Monday-morning staff meeting after a particularly difficult

project or any service above and beyond expectations.

• A “Wall of Fame” featuring people who are recognized for

their actions.

• “Gotcha!” awards when someone is observed doing

anything on your list of commendable behaviors. (Having a

list of commendable behaviors is also a good idea!)

• An “Employee of the Month” parking space or some other

perks—as long as it is not random and is associated with a

specific behavior or accomplishment.

• “Employee Appreciation Day”—or week.

• Gift cards: stores, a movie theater, etc.

• Homemade lunch or baked goods—and not just during the

holidays.

Please, Join Us!

The second annual women’s expo in the Lancaster County area will be held in the spring.

This fun-filled and information-packed event brings together a community of women to connect,

chat, relax, and rejuvenate. It features lively demonstrations, shopping, free spa treatments, and a

fashion show. A wide variety of exhibitors provides information that embraces the many facets of a

woman’s life, including:

Beauty Home Health & Wellness

Shopping Fashion Finance

Technology Nutrition

and more!

May 18, 2013

9 a.m. – 3 p.m.Spooky Nook Sports

2913 Spooky Nook Road,

Manheim(Just off Rt. 283 at the Salunga exit)

717.285.1350

Sponsorship

and exhibitor

applications

now being

accepted.

Great Location!

FREE advance guest registration online! ($5 at the door)

To reserve space or for more information, go to:

a G r e a t Wa yTo S p e n d M y D a y. c o m

CAREER


iring the right people

is crucial for the

success of your

business, and that’s

why entrepreneurs should have a

formal hiring process in place when

looking for new staff. By putting time

and work into finding the right

people, you will improve your chances

of hiring the best performers and

avoiding costly and painful mistakes.

Many entrepreneurs have good

instincts about whether someone is

right or not for the job. But you

shouldn’t rely just on gut feelings. The

recruitment decision should be

founded on solid, objective factors.

Here are seven steps to avoid bad

hiring decisions:

1. Assess your company’s culture.

To recruit the best people, you need

to know what your company needs.

What is its mission? What are its

values? What type of individuals fit in?

What mindset are you looking for?

Look at potential candidates with

this bigger picture in mind and see

how they rate.

2. Create detailed job descriptions.

If you don’t have a clear idea of

what employees are supposed to be

doing, you will have a hard time hiring

the right person. Create job

descriptions for each position in

the company, reflecting the level of

skills, responsibilities, and experience

required.

Make sure to clearly communicate

the job requirements to candidates

during interviews.

3. Prepare well-structured interviews.

Create an evaluation scorecard

that can be used to grade and compare

the performance of candidates on a

series of criteria.

When it’s time to interview, it’s a

good idea to have more than one

conversation with serious contenders

and include other people in the

process, such as an HR person and the

manager to whom the new employee

will report.

Use behavior-based interviewing

techniques. These involve inviting

candidates to describe how they have

handled specific challenges in

previous positions. Past performance

is one of the best predictors of future

performance. You can also present

them with a scenario involving a

difficult situation and ask them how

they would handle it.

4. Test.

Another important element in the

How to Hire

the Right People

for Your Business

Content provided by the BDC Advice Center

H


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REER

hiring process should be to require

candidates to complete an

assignment that requires the skills for

which the person is being hired. Why

not ask the candidate to drive a truck

if they will have to do that or give a

sales presentation if that’s in their job

description?

5. Look beyond the CV.

The best-qualified candidates on

paper may not be the best fit for the

job. Ask about the candidates’

interests, ambitions, and priorities. If

working for a big company with a big

salary is their dream, they might have

a hard time working for a small firm.

6. Ask for references.

It’s always safer to take the time to

verify references. Although fewer

businesses provide references about

previous employees, reference checks

remain one of the best sources of

information about candidates. Also

consider doing a bit of independent

research by seeking out people who

know or have worked with the

candidate in the past.

7. Bring them on board.

Once you have recruited the best,

you need their full buy-in. Research

indicates the retention rate of new

employees can be increased by as

much as 40 percent with a solid

orientation program. Besides patient

training, you might want to consider

pairing the new employee with a

more experienced staffer who can

mentor and coach the person during

his or her early days in the

workplace.

Finally, keep in mind two simple

principles: job relatedness and

consistency. Make sure you

document each step of the process

and have solid, objective, evidenced-

based reasons for deciding to hire

someone or not.

For more information about this

and many other topics, please visit

www.bdc.ca. Call your representative or 717.285.1350 or email [email protected].

Articles • Directory of Providers

Ancillary and Support Services

• Your focused message reaches its

targeted audience

• Multi-venue promotion — in print,

online, and social media platforms

• Year-round distribution — annual

women’s expos and 50plus EXPOs, local

offices of aging, and other popular venues

Why advertise?

Deadline to Reserve Space is May 17, 2013

View the 2012 edition online at

BusinessWomanPA.com

Deadline to Reserve Space is May 17, 2013

A key resource for individuals whowork and provide care to a loved one.

CAREGIVER

SOLUTIONS

CAREGIVER

SOLUTIONS

Support, assistance, and services

for today’s caregiver —

Let them know there’s help

Inserted into the July issue of BUSINESSWoman magazine.

Support, assistance, and services

for today’s caregiver —

Let them know there’s help50%Almost 50% of the workforce expects to be

providing eldercare in the coming five years.

LIFESTYLE


hen roses are

blooming and

the lawn is lush,

the sights and

smells of a garden are nearly

complete. For many gardeners,

however, one backyard challenge

remains: inviting the sounds of

nature to join the outdoor party.

Nothing announces spring better

than birdsong, and in order to lure

feathered friends to the backyard for

a chirping concerto, gardeners need

to do a little more than hang a feeder.

“The first thing is to take

inventory of your yard and its value

to the native birds,” says Bill

Thompson III, editor of BirdWatcher’s Digest, a national

bimonthly magazine. “If it’s a lawn

and a fence and a sapling, it’s not

very useful or attractive to birds.”

Whether living in the balmy

South or the unpredictable North,

birds need four basic things to

thrive: food, water, shelter, and a

place to raise their young, says

Thompson. He suggests a trip to a

wild bird store, or contacting a local

bird club or state conservation office

to obtain knowledge of the specific

birds in your area and their natural

habitats.

Although adding trees and

shrubs can help attract birds, there

are several less expensive options to

make a yard as natural looking as

possible. For starters, Thompson

suggests letting a corner of your

backyard grow wild. Also consider

creating small piles of brush, wood,

and rocks for shelter.

While some birds prefer to raise

their young in trees, Thompson says

as many as 85 different species, from

wrens to chickadees to hawks and

even owls, will nest in birdhouses.

The best, most functional

birdhouses provide access and

protection and are not necessarily

the cutest model or one hand-

painted by an artist.

According to Thompson, feeders

are more for human benefit than

that of the birds.

“Bird feeding is about bringing

the birds up close where you can see

them,” Thompson points out. “Birds

don’t really need us to feed them.”

To meet the desires of both bird and

birdwatcher, try not to put the feeder

too far from natural cover. Also,

don’t spend an exorbitant amount on

gourmet seed before consulting your

local wild bird store, club, or state

conservation expert to ensure it will

attract local fliers.

And while it might sound less

than appealing, hanging a

clothesline for the birds allows their

droppings—complete with digested

seeds—to fall to the ground below,

causing birds to literally plant their

own food.

As for water, Thompson knows a

surefire way to attract birds to your

birdbath.

“Moving water drives birds crazy,”

he says. “Birds will drop a half-mile

out of the sky to visit moving, clear

water.”

Take an empty milk jug, poke a

hole in the top and bottom, and fill it

with water. Then hang it so the water

will drip into the birdbath.

If you want the birds to hang

around your bath, make sure it isn’t

too slippery or deep. Stay away from

the big, glazed ceramic birdbath

more than 5 inches deep.

“Birds like a big, wide, shallow

basin,” Thompson says.

He adds that a small layer of pea

gravel at the bottom of the birdbath

topped with 2 inches of water makes

an excellent bathing experience. It’s

important to clean your birdbath

regularly and change the water every

few days.

Before you know it,

the birds will be singing

your praises in your own

backyard.

Here a Tweet, There a TweetBuild a Bird-Friend ly Backyard by Al lowing Nature into Your Landscape

By JEFF SCHNAUFER, CTW Features

W

A professional keynote speaker, Soni Dimond will be the featured speaker at POWERLUNCH’13 for York County, where she will

help you recharge … repackage … and reinvent … yourself!

Soni will help you put some “spring” into your thoughts, your actions and your image!

She’ll give you a “fresh start” this spring with an Extreme Attitude Makeover!

How?

• Throw out the obstacles that challenge your motivation and your self-marketing. Regain your sense of confidence and purpose!

• Learn that self-promotion doesn’t have to be a chore!

• Use Soni’s step-by step-approach, tossing those old, self-defeating habits and learning how to market yourself now—and in the

future!

Spring cleaning is an essential task … personally and professionally!

Soni will share techniques and tips for successful, positive image-building. These skills can become powerful tools for your

advancement and recognition in the workplace.

Soni assists individuals and groups with their effort to be more confident, believable, and in control of their message.

Clean up your act and your actions at POWERLUNCH’13 in York!

Your “spring cleaning” begins now!

Does Your Attitude Need a Spring Makeover?

Keynote Speaker

Soni Dimond presents:

BUSINESSWomanBrought to you by

About

Soni Dimond

Soni Dimond is an award-winning image and brand-development expert, media trainer, public

affairs and marketing specialist, and founder of Soni Dimond Media. She has also authored two books,

Life’s a Pitch!® and Son of a Pitch, which encourage individuals to improve their communication skills

and to conduct effective presentations in front of a range of audiences.

Her resume is lengthy and impressive. Soni has a career history of being the first female television

news reporter and weekend anchor at WHTM-TV (ABC affiliate) in Harrisburg, Pa., followed by news

reporter and morning anchor at WGAL-TV (NBC affiliate) in Lancaster, Pa. She was named as one of

Pennsylvania’s Best 50 Women in Business and, on the larger stage, she served as media consultant for

ABC’s Emmy award-winning reality program Extreme Makeover: Home Edition.

Soni’s skills have been utilized by governors, CEOs, and leaders of global industries and Fortune 100

companies, as well as national labor leaders who must meet the media skillfully and well prepared.

Above all, Soni is an image maker. She tries to make sure that people are noticed, encouraging people

to embrace and adapt to change and to meet or exceed their own expectations.


April 9, 2013

10 a.m. to 2 p.m.

Valencia Ballroom

142 North George Street, York

LIFESTYLE

Register today for this great experience! BusinessWomanPA.com/powerlunch717.285.1350 717.770.0140

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Now Women Have a Choice

Women’s Digestive

Health Center

Introducing a facility designed exclusively for women,

and staffed completely by women.

Dr. Sadiya Cheshty

Medical Director

www.RGAL.com

Dr. Sadiya Cheshty of

RGAL is board certified in

Gastroenterology and Internal

Medicine and specializes in

women’s digestive health.

For more information about the

Women’s Digestive Health

Center visit www.RGAL.com.

To schedule an appointment

with Dr. Cheshty call

717.544.3406.

Women’s Digestive Health Center

694 Good Drive

Suite 23

Lancaster, PA 17601(Adjacent to Women & Babies Hospital)

Don’t

miss

another

issue!

Get BUSINESSWoman

delivered right

to your door.

Subscribe online at

BusinessWomanPA.com


WELLN

ESS

t’s your first physical since

you turned 50 and instead of

wishing you a happy

birthday, your doctor hands

you a referral for a colonoscopy. Not

the gift you had in mind, but quite

possibility the best present you can

give yourself.

Excluding skin cancers, colorectal

cancer is the third most common

cancer diagnosed in both men and

women in the United States. It is the

second leading cause of cancer-related

deaths in the United States, according

to the American Cancer Society

(ACS), and is expected to cause about

51,690 deaths this year.

Most health experts consider

colorectal cancer highly preventable,

pointing to early detection and routine

checkups to save lives. In fact,

according to the ACS, the death rate

from colorectal cancer has been

dropping for more than 20 years.

Doctors credit the decreased numbers,

in part, to screenings that detect

colorectal cancer at its earliest stages

when it is easier to treat and possibly

cure.

Evaluating the Risk

“While discussing bowel

movements and following through

with an invasive procedure may be

uncomfortable,” said Quan Ly, M.D.,

“finding colon cancers at an early stage

often reduces the length, severity, and

cost of cancer treatment.”

Ly, a surgical oncologist at the

Nebraska Medical Center in Omaha,

acknowledges that the topic is difficult

to broach because many people are

uncomfortable talking about changes

in their bowel movements,

constipation, or diarrhea with their

physician.

“It may take a patient some time to

realize there is blood in their stool, if

the initial amount is small,” said Ly.

“There are some cases where a patient

may not recognize the symptom or

diagnose themselves as having

Combating

Colon Cancer

By CLAIRE YEZBAK FADDEN

I

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hemorrhoids and purchase over-the-

counter products as a treatment.”

Screening Options

Doctors agree that the single most

important thing you can do to combat

colorectal cancer is to be screened.

“And to follow through to make a

colonoscopy appointment when one is

recommended,” reminded Ly.

A colonoscopy lets a doctor closely

look at the inside of the entire colon

and rectum by using a thin, flexible,

hollow, lighted tube that has a tiny

video camera on the end. The doctor is

looking for polyps or signs of cancer.

Polyps are small growths that, over

time, can become cancer.

The exam itself takes about 30

minutes. This test is recommended

once every 10 years. However,

depending on your individual risk

factors, your physician will determine

how frequently you need to repeat it.

A sigmoidoscopy is similar to a

colonoscopy; however, a doctor

examines only the lower part of the

colon and the rectum for signs of

cancer or polyps. The scope used is

about 2 feet long, enabling the doctor

to see the entire rectum but less than

half of the colon. This test takes

between 10 and 20 minutes and is

recommended once every five years,

depending on your personal risk for

colon cancer.

For individuals over the age of 50

with no symptoms and no family

history of colon cancer, some doctors

recommend using a fecal occult blood

test (FOBT) screening kit. This is a

non-invasive test, which can be done at

home by collecting three stool samples

on three different days. The test can

detect blood in the stool and some

cancers; however, it doesn’t typically

notice any pre-cancerous cells that may

be present.

“Many people don’t consider

themselves at risk for this disease,”

added Dr. Ece Mutlu, a

gastroenterologist at Rush University

Medical Center in Chicago, Ill. “The

truth is everyone is at risk. Some

groups are just at a higher risk. Early

detection and routine checkups for

colon cancer can save lives.”

Just the Facts

The most recent estimates for the

number of colorectal cancer cases in

the United States:

• 103,170 new cases of colon cancer

• 40,290 new cases of rectal cancer

• The lifetime risk for developing

colorectal cancer is about one in 20.

This risk is slightly higher in men

than in women.

For more information, visit the

American Cancer Society at

www.cancer.org.

The National Cancer Institute’s

booklet, What You Need to Knowabout Cancer of the Colon and Rectum,

offers information about possible

risk factors, screening, symptoms,

diagnosis, and treatment, including

lists of questions to ask your doctor.

Visit www.cancer.gov to download a

PDF or order a free copy.

To learn more about advances in

colorectal cancer research, visit the

National Institutes of Health

website at www.nih.gov/science/

colorectalcancer.

•

Freelance writer Claire Yezbak Fadden is

scheduling a colon cancer screening this

month.

BUSINESSWoman online is pleased to introduce eXPERT eXCHANGE!

Experts from a variety of fields share their tips and strategies for success. You probably know this month’s contributor!

Check it out today! BusinessWomanPA.com/expertexchange

Get a colon cancer screening if:

� You’re over the age of 50

� Anyone in your family has a history of colorectal cancer

� You have had pre-cancerous polyps

� You use tobacco

� You drink alcohol to excess

� You are obese or lead a sedentary life

� You have a personal history of inflammatory bowel disease,

such as Crohn’s disease and ulcerative colitis


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Schreiber Pediatric Rehab Center of Lancaster County hasbeen accredited by CARF International for a period of threeyears for its Outpatient Medical Rehabilitation Programs –Pediatric Specialty Program.

The latest accreditation is the sixth consecutiveaccreditation that the international accrediting body, CARF,has awarded to the center.

WOMEN TOWatch

ACHIEVEMENTS &Applause

Patricia A. “Trish” Hanks, senior vice president at F&MTrust, recently completed the Pennsylvania BankersAssociation’s 15-month executive leadership program. Thisprogram is designed to enhance the leadership,organizational, and performance skills of highly motivatedexecutive and senior-management-level bankers.

Carol Fastrich Aranos, vice president ofmarketing at AmeriChoice FederalCredit Union, has been elected to serveas president for Central Pennsylvania’sFemale Executives (CPAFE). CPAFE’smission is to advance women in theworkplace through networking andeducating in Central Pennsylvania.

Jill Kaylor has recently joined Visiting Angels SeniorHomecare in York and Hanover. She will be responsible forcommunity outreach. Kaylor has more than 15 years ofexperience working with the older adults in our community.

Carrie McGough has been named student servicescoordinator for YTI Career Institute – Lancaster. McGoughwill provide appropriate student assistance, activities, andsupport to prospective and current students in a hands-oncapacity.

Melissa Myers joined Brown Schultz Sheridan & Fritz,

CPAs, as an administrative assistant in the tax department

with 12 years of experience.

Lindsay Owens has been hired by theRoof Advisory Group and willcontribute to the firm’s ongoingprofessional service to its clientele. Herbackground includes administration,customer service, and marketing.Owens earned her BA in marketingfrom Eastern University.

Jennifer Schwalm, CPA, has beenappointed chief mission developmentofficer for the Masonic Villages, whereshe will lead the evaluation,development, and implementation ofstrategic initiatives to grow theorganization while supporting its coremission.

Mary Ann Zugay joined the Small Business AccountingServices team at Brown Schultz Sheridan & Fritz, CPAs, as asenior associate. Zugay brings more than 35 years ofbookkeeping experience.

While We Were Out ...While We Were Out ...

SEND US

YOUR PICTURES!

BusinessWoman would love to

share what’s happening while

you're out and about. Send your

picture(s) and descriptions to:

[email protected].

Women’s Network of York (WNY)

Equilla Burns receives the

Women’s Network of York (WNY)

New Beginnings Scholarship

award. The scholarship provides

financial assistance to female

students enrolled at the York

campus of Harrisburg Area

Community College (HACC).

Do you have an announcement?

Please email your announcements of career advancements and professional new hires to [email protected]. Electronic photos should be

saved as a tiff, jpeg, pdf or eps at 300 dpi. Or mail to: BUSINESSWOMAN, 3912 Abel Drive, Columbia, PA 17512. Photos sent through mail

will not be returned. Please – no duplicate releases.

Front row, from left: Diane Yocum and Jen Smyser of WNY.

Back row, from left: Sara Shaw (HACC); Kimberly Fetrow,

SF&Co./WNY; Jody Ashley, WNY; Equilla Burns, recipient; and

Heather Igo, Lori Detter, and Theresa LaCesa, members of WNY.

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a la CardProducts and services at a glance.

[email protected] ~ 717.285.1350

Networking

Advertising

Real EstatePet Therapy

#1. It’s affordable

#2. Substantial visibility

#3. Assistance is available to

design your ad!

Contact your representative at 717.285.1350

or email [email protected]

200 N. 2nd St. Dillsburg, Pa 17019 • Right off Route 15

717-502-6056

Open daily 10am -5pm, Fri and Sat open till 8pm

Military Items All Armed Services and Wars, Primitives, Water Colors, Oils, Prints, Furnishings, Lamps, China, Pottery, McCoy,

Roseville, Hull, Glassware, Fenton, Westmoreland, Silver, Books, Records, Ephemera, Pennsylvania Dedicated Case, Dolls, Toys,

Games, Brand Name, Vintage Clothes, Shoes, Hats, Scarves, Formal Dresses, Cocktail Dresses, Furs, Coats, Jewelry, Formal & Fun

Purses, Magazines, Linens, Christmas Shop. Great Holiday Gifts Items. Reasonably Priced. Something For Everyone.

Facebook: Herr’s Antiques & Collectables

Antiques

3 Reasons to Advertise

Your Service or Business With Us:

Nancy Sarley, SRES

(717) 286-9680

Email: nsarley@

prudentialhomesale.com

717-295-HOME

150 North Pointe Blvd.

Lancaster, PA 17601

HOMESALE

SERVICES GROUP

Experience & Integrity Without Pressure

This is your

Lucky

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Call me to show you

what’s available

in your area.

BRING-A-FRIEND Registration

SAVE $10 EACH!(Save $10 each off regular price when you register with a friend)

April 9, 2013

Valencia Ballroom

York

American Business Women’s Association (ABWA)

Camelot Chapter

6 p.m.

3rd Monday of the month

The Radisson Penn Harris Hotel & Convention

Center, Camp Hill

Tania Srouji, President

[email protected]

www.abwacamelot.com

Continental Yorktowne Chapter

6 p.m.

4th Tuesday of the month

The Roosevelt Tavern

400 West Philadelphia St., York

Jeanne Weicht

[email protected]

Lancaster Area Express Network

7:15 – 9 a.m.

3rd Wednesday of the month

Lancaster Country Club

1466 New Holland Pike, Lancaster

717.305.0206

Kathleen King

[email protected]

www.LAEN-ABWA.com

Lebanon Valley Chapter

6:30 p.m.

4th Wednesday of the month

Hebron Hose Fire Company

701 E. Walnut St., Lebanon

Penny Donmoyer, 717-383-6969

www.abwalebanonpa.com

Penn Square Chapter

11:45 a.m. – 1 p.m.

2nd Thursday of the month

Hamilton Club

106 E. Orange St., Lancaster

Dottie Horst, 717.295.5400

[email protected]

Women at Work Express Network

11:30 a.m. – 1:15 p.m.

2nd Thursday of the month

Heritage Hotel

500 Centerville Road, Lancaster

Virginia Klingensmith

[email protected]

Yellow Breeches Chapter

6 p.m.

4th Wednesday of the month

Bob Evans, 1400 Harrisburg Pike, Carlisle

Leslie Shatto

[email protected]

Central PA Association for Female Executives

(CPAFE)

1st Wednesday of the month

11:30 a.m. – 1 p.m. (Registration Required)

Giant Super Foods, Community Room

2300 Linglestown Rd, Harrisburg

Carol Fastrich

717.591.1268

[email protected], www.cpafe.org

Executive Women International

Harrisburg Chapter

5:30 p.m.

3rd Thursday of the month

Rotating location

Cynthia A. Sudor, 717.469.7329

[email protected]

www.ewiharrisburg.org

Harrisburg Business Women

11:30 a.m. – 1:30 p.m.

2nd Tuesday of the month

Best Western Premier Central Hotel

& Conference Center

800 East Park Drive, Harrisburg

Lynne Baker

717.975.1996

[email protected]

[email protected]

www.HBWLuncheon.com

Insurance Professionals of Lancaster County (IPLC)

5:45 p.m.

3rd Tuesday of the month

Heritage Hotel, 500 Centerville Road, Lancaster

Krista Reed, 717.945.4381

[email protected]

www.naiw-pa.com/lancaster.htm

International Association of Administrative

Professionals

Conestoga Chapter

5:30 p.m.

4th Tuesday of the month

Woodcrest Villa

2001 Harrisburg Pike, Lancaster

Barbara Tollinger

[email protected]

www.iaaplancaster.com

Harrisburg Chapter

5:30 p.m.

3rd Monday of the month

Holiday Inn Harrisburg East

Lindle Road, Harrisburg

Karen Folk, CAP-OM, President

Jodi Mattern, CAP, Webmaster

[email protected]

www.iaap-harrisburg-pa.org

White Rose Chapter of York

6 p.m.


Normandie Ridge

1700 Normandie Ridge Drive, York

Dorothy Keasey, 717.792.1410

[email protected]

Mechanicsburg Business Women

11:30 a.m. – 1:30 p.m.


Flavours ETC Catering

5222 E Trindle Rd, Apt D, Mechanicsburg

Abeer Srouji

[email protected]

www.mechanicsburgbusinesswomen.org

Pennsylvania Public Relations Society

5:30 p.m.

Last Thursday of the month

Kim Barger, President, 717.979.8792

[email protected]

www.pprs-hbg.org

Shippensburg Women’s Area Networking (SWAN)

Noon

1st Wednesday of the month

Rotating location

Lisa Mack, 717.609.3781

[email protected]

Women’s Business Center Organization (WBCO)

11:30 a.m.

2nd Tuesday of the month

Alumni Hall, York College of PA

Mimi Wasti

[email protected]

Women’s Network of York

11:30 a.m.

3rd Tuesday of the month

Outdoor Country Club

1157 Detwiler Drive, York

Jennifer Smyser, 717.495.7527

[email protected]

W O M E N ’ S N E T W O R K I N G G R O U P S


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Do you have an event you would like to post on our

online events calendar?

It’s easy to do … and it’s free!

Just go to BusinessWomanPA.com and click on the

“events” link, or email your info to

[email protected].

MEET ANDGreet

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3912 Abel Drive

Columbia, PA 17512

businesswomanpa.com

~ career

~ l i festy le

~ wellness

~ connect ions

omancareer ~ lifestyle ~ wellness ~ connections

B U S I N E S S

April 9, 2013

10 a.m. to 2 p.m.

Valencia Ballroom

142 North George Street, York

mingle, munch, meet!Call today to reserve your space or for more information:

BusinessWomanPA.com/powerlunch

717.285.1350 717.770.0140

Sponsorship and booth registration available now!

BUSINESSWomaninvites you to

• Speed Networking • Workshops

• Small, select group of exhibitors

• Meet and chat with other professionals

• Delicious buffet lunch

Keynote Speaker

Soni Dimond

Recharge … Repackage … Reinvent!

Use Soni’s step-by-step approach and toss those old self-

defeating habits. Learn how to market yourself now …

and in the future. Spring cleaning is an essential task …

personally and professionally.

Clean up your act and your actions!

BRING-A-FRIEND Registration

now open at BusinessWomanPA.com

SAVE $10 EACH!Just $30 each!

(Save $10 each off regular price when you register with a friend)

businesswoman march 2013

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