businesswoman december 2012

A Passionto Serve

BarbaraTerry

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4 LETTER FROM THE EDITOR

7 ARE YOU OUT OF SYNC?Telltale signs that your team is out of sync.

9 SAVE YOUR BUSINESS, SAVE YOURSELF2012 year-end tax planning and deductions for your business.

11 THE GOLD IN GOAL SETTING FOR EXECUTIVE WOMEN Seven questions that will provide you with guidance for setting goals.

Body & Soul 1 – 5

SPECIAL FEATURE – Body & SoulLooking and feeling your best.

13 BOLD & BLINGWhat’s hot in jewelry trends.

16 WOMEN TO WATCHNew hires and promotions.

16 ACHIEVEMENTS & APPLAUSEAwards and accomplishments.

18 MEET AND GREETRegional networking events and meetings.

WHAT’SInside

5 COVER STORYBarbara Terry learned at

the age of 14 what it tookto be a leader, at a verydifficult time in her life.Terry, a high achiever andof the belief that she cando anything, continuallystrives to accomplish thegoals she’s set to reach thenext level in her career.

Cover photo courtesy of Camera Box Photography, Camp Hill.

BusinessWomanPA.com | December 2012 ~

his has been an exciting year for us.We brought two new women’s events tothe community and because of theenthusiasm so many of you exhibitedthrough your participation, the women’sexpos in Lancaster and Cumberland

counties were well received. On-Line Publishers, Inc. introduced several new insert

magazines to BusinessWoman aswell. Throughout the year, thoseincluded Heart Health – An issuewomen can’t ignore, Breast CancerAwareness, Caregiver Solutions,family, and Success Stories. Keepreading BusinessWoman each monthto find out what we have in store for2013! If you’re always on the go,remember, our publications areonline for easy access wherever youare!

And just as we strive to meet andexceed your expectations, our coverprofile is always striving for excellence. She is assertive andself-confident. Her distinctive leadership qualities haveallowed her to advance in her career and she has been aninspiration to other women. Read her story and beinspired.

Most successful people know the importance of goal

setting. It’s the time of year to evaluate what you’veaccomplished ... and then raise the bar. Read about awoman who not only talks the talks, but also walks thewalk. She’s set hundreds of goals for herself and can helpyou learn how to set objectives and decide if a goal deservesto become a reality.

Just in time for the holidays we’re featuringBold & Bling. What woman doesn’t love the pizzazz or

glitter of jewelry? And check out theBBooddyy && SSoouull section inside thisissue. Discover ways to look and feelbetter not only during the holidays,but also throughout the year.

At the end of each year, weevaluate our product lines. We assesswhat we’ve had a good response toand realign our goals for thefollowing year, tweaking ourpublications and events to reflectwhat you’re looking for. We’re alwaysopen to suggestions. If you have one,let us know! And don’t forget; set

your goals for next year now!

Happy holidays!

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Member Of:

BusinessWoman is published monthly by On-Line Publishers, Inc.,3912 Abel Drive, Columbia, PA 17512, 717.285.1350. Copyright On-LinePublishers, Inc. 2012. All rights reserved. Reproduction or use without permissionof editorial or graphic content in any manner is strictly prohibited.

Views expressed in opinion stories, contributions, articles and letters are notnecessarily the views of the Publisher. The appearance of advertisements forproducts or services does not constitute an endorsement of the particular productor service. Although every effort is made to ensure factual information,BusinessWoman cannot be held responsible for errors in contributors’ material,nor does the editorial material necessarily reflect the opinions of the publisher. On-Line Publishers, Inc. reserves the right to revise or reject any and all advertising.

Subscription information: $14 per year for home delivery of12 monthly issues. Subscribe online at www.BusinessWomanPA.com or call717.285.1350.

December 2012Vol. 9 - No. 12

omanWcareer ~~ lifestyle ~~ wellness ~~ connections

B U S I N E S S

EDITOR’SNote

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For advertising information:717-285-1350 or

[email protected]

T

”

4 ~ December 2012 | BUSINESSWoman

Christianne RuppManaging Editor

I want to be all that I am

capable of becoming.

~ Katherine Mansfield

5BusinessWomanPA.com | December 2012 ~

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arbara Terry hasplenty of experiencewhen it comes tosuccessful leadership.

“I became a leader at the youngage of 14 when my mother passedaway and I then ran thehousehold,” she said. “I raised myyounger siblings who to this daystill call me Sister Mom.”

Terry is honored to be marriedto Rev. Dr. William Terry and isthe proud mother of two andgrandmother of four. She said thatbecause she comes from a veryclose-knit family, “family meanseverything to us. We love to betogether and have large familygatherings with my family, mysiblings, and all their family at myhome for every holiday.”

A registered nurse byprofession, Terry, who grew upnear Pittsburgh, had the “honor ofadvancing through the ranksfrom a staff nurse to anadministrator at the local hospital,Frick Community Health Center,part of the Excela Health System.”

She has spent the last 30 yearsin the areas of hospitaladministration, association man-agement, foundation manage-ment, patient safety, and qualityand performance improvement.

“I am a trained consultant,having conducted numerousexecutive and board leadershipretreats and strategic planning forhealthcare, education, and humanservice organizations acrossPennsylvania,” Terry said. “I havebeen blessed with one of the mostinspiring and life-fulfilling

healthcare careers of anyone Iknow. I have worked acrossPennsylvania, in numerous states,as well as nationally. Myaccomplishments and excitingopportunities have been far toonumerous for me to articulate.”

Currently serving as vicepresident, mission effectivenessand chief diversity officer withPinnacleHealth, she “ensures thatour community programs andservices are consistent with ourmission and aligned with theirstrategic plan,” Terry said.

“I am also responsible toadvance diversity and inclusionacross the health system bycreating an environment forpatients, visitors, employees, andcaregivers where the uniquenessof all races, ethnicities, colors,religions, beliefs, abilities,appearances, genders, and sexualorientation are understood,respected, and welcomed.”

Although it sounds like anoverwhelming task, success isachieved through ongoingtraining and real-life experiencesthat “create a sense of belonging,an appreciation for each other’sdifferences, and the importance ofvaluing one another,” Terry said.

In addition to severalcommunity initiatives, Terry isalso responsible for spiritualcare services, the volunteersdepartment, the PinnacleHealthauxiliary, community healtheducation, and the REACCHclinic, serving patients with AIDS.

“On a day-to-day basis, wework closely with many internal

Leadingwith a

Passion to Serve

By LYNDA HUDZICK

B

Currently serving as vice president, mission effectiveness and chief diversity officerwith PinnacleHealth, Barbara Terry ensures that their community programs andservices are consistent with their mission and aligned with their strategic plan.

COVERStoryCOVERStory

departments and with our localcommunity health centers, healthand human service organizations,and others to identify the healthneeds of our community,” sheexplained.

“We take a look at what existingresources and services are currentlyavailable to meet those needs or gapsin services. We further plan how wemay address those needs and, ifrequired, what new communityeducation programs and other healthservices may need to be developed. Itis also critical that we develop healthmeasures so that we can monitor theeffectiveness of programs and theirimpact on the community.”

Terry spends her days interactingwith many people, all with a differentperspective, and so it definitely is toher benefit that she is a “peopleperson.”

“I work at building relationshipswith others. It is not something thatjust happens, and I feel that myrelationships with my colleagues, myfamily, and others are very positive,”

she said. “I work one on one as wellas collectively with staff at all levels,physicians, payors, communityleaders, and many others. I havemanaged small as well as largeinterdisciplinary teams. Thesituation and the people involveddictate my leadership style.”

Her work involves implementingnew programs that meet criticalhealth needs and also the expansionof specific programs that aresuccessfully meeting specificallytargeted populations. One ofher personal passions involvesimproving the health and well-beingof our youth.

“I believe youth are the future,”Terry said. “At PinnacleHealth, we areaddressing childhood obesity, whichis a national epidemic like no other.”

A self-described “path-finder,”Terry feels that she brings a freshperspective to the position she findsherself in but also admits that “everyday is a daunting challenge. My roleat PinnacleHealth is a newly createdrole and designed to assess how wellwe are doing in achieving ourmission … which is to improvehealth and quality of life for all of thepeople of Central Pennsylvania. Myrole is fresh and new but driven by aplethora of experiences in thehealthcare and community arenas,”she said.

The ability to partner with a largegroup of community organizations,working together to improve thehealth of the community at large, isimportant to Terry in her work atPinnacleHealth.

“Our efforts to provide care andhealth education are not limited bythe walls of our organization,” shesaid. “To ensure that people haveaccess to quality healthcare and livehealthier lives, we dedicatesignificant resources and reachdown deep within our communityby helping the underserved, theuninsured, lending expertise

to community organizations,promoting health and wellness,educating the community on diseaseprevention, and serving on numerouscommunity boards.”

As she advanced through themany levels within the healthcarecommunity, from staff nurse all theway to the position she currentlyholds, Terry never found that being awoman hindered her professionaljourney.

“As a child, my parents alwaysreinforced to me that I could doanything, and I believe that to betrue,” she said. “I have passed thatconcept on to my children andgrandchildren as well. What standsout for me and what is mostimportant to me is how I conductmyself. I am assertive, self-confident,and passionate about what I do.My accomplishments speak forthemselves.”

Terry knows that she is a highachiever, and that she, like manyothers in that category, has a hardtime saying no.

“I frequently find myselfoverscheduled and over-tasked,” shesaid. “However, I have a lifelong beliefthat when the door of opportunityopens, my role is to walk through, infaith.

“I would encourage other womenleaders to find time for self and takecare of self. So many times weexhaust our very being into the job,into the family, into our places offaith. We must also invest time inourselves and doing the things wepersonally enjoy … it’s veryimportant to refresh and replenishour passions so that we may stayhealthy and do well in all the otherroles we play.”

“

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Our efforts to provide care and health education are

not limited by the walls of our organization.

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Are You

Ou t of Sync ?ave you ever felt thatthere were too manymeetings, issues, andconflicts going on within

your organization that you just couldn’tget a handle on how to get things moving?

Organizations that are stressed to meetreturns on investments, build a consistentmessage for their customers, and create adynamic team that can meet ongoingdemands often lead to chaos and

confusion internally. How does one stay steady and

productive in the light ofconfusion? How does an

organization think aboutthriving when it’s in a state

of survival? Thischallenge lies within

our leaders. It is ourresponsibility tobecome the mosteffective managersand leaders we canbe.

Let’s be honest: We can only do whatwe know how to do. Often when we arestressed, the first things that fly out of ourawareness are the fundamentals that gotus the success in the first place.

First and foremost is knowing whenyou are out of sync. Second isorganizational clarity and focus tounderstand when your team is out ofsync. Coupled together, you haveunstoppable effectiveness and efficienciesthat become easy once the behaviors areestablished.

Are you out of sync? If so, how do youknow? It may feel like you are “a fishswimming upstream.” The tides pushagainst you in currents of opposition. If itcould possibly go wrong, it does. At everyturn, adversity is met. When you need itmost, strength is far from reach. Yourmind is troubled. It may seem as if theharder you work, the less that gets done.

On the other hand, for a person insync, life tends to flow freely. By payingattention, you can tell if your life ororganization is out of sync.

Are you pushing to make thingshappen? When motion is opposed, astifling effect occurs. This could be a signof a lack of connection with yourenvironment.

Working parallel processes, asdepicted in the graph on the next page,will help you and your organization gainthe clarity and progress required. It forcesone to get clear on the real issues thathold organizations back.

How to Know When Your Team is Outof Sync

While sitting at her desk, Koren triedto grasp the present situation with herteam. It seemed like work was gettingdone. Everyone appeared busy. Therewere a few “fires” to put out here andthere, but something was off.

As always, due dates were missed.Lucy spent 10 minutes at the staffmeeting discussing senseless, off-topicitems. Fred just sent an email about howhe was unable to help cover a staffingshortage because he is overwhelmed.Eddie just left a voicemail messagediscussing the reasons why he could not

H


By SUZANNE WEINSTEIN

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go to the mandatory training scheduled for nextweek. Yes, it was business as usual.

As Koren gazed at her computer screen, thebrightness reflected in her eyes. She had 85more emails to read and had to prepare for ameeting in an hour. At that very moment, thephone rang. Koren let it go to voicemail. Thenshe wondered, “What is wrong with thispicture?”

Could it be that Koren’s team is out of sync?Koren is struggling with a common problem.Many leaders find themselves overwhelmedwith petty details, distractions, and difficulties.When a team is out of sync, here are a fewtelltale signs.• If project due dates are missed consistently,

you have a problem. If a deadline is missed,it demonstrates a lack of planning,preparation, and coordination within theteam. When goals are met, strategic efforts focus on the outcome. On theother hand, unmet objectives speak to the team’s lack of motivation.

• Excuses may represent a lack of accountability. If Eddie’s list of reasons seemslonger, it is a sign. Often employees will state they were unaware of aparticular detail. Lack of information is not a reasonable cause. The hiddenmessage is a lack of responsibility within the team.

• Is your team is experiencing email overload? If a message is unclear afterthree emails, it is best to speak to the other party in person or by phone. Email

is not the clearest form of communication. If theNo. 1 mode of communication is email,problems are inevitable.

Meetings are a vital part of team involvement.Productive meetings are forums for discussion,assignment, and accountability. If your meetingsstart late, run late, or get moved, take note. Whena team lacks community, respect, andsynchronicity, meetings become unimportant.When the team is out of sync, people becomemissing in action.

Have you noticed folks becoming M.I.A.?Have you scratched your head and asked,“Where is Waldo?” Could it be that individualsare highly evasive? This could be a sign that yourteam is unaware of the priority.

When a team is working together toward thecommon goal, focus keeps team members intouch with each other. Lack of commitment

results in a team effectiveness and dysfunction.

•Suzanne Weinstein is the president of InSyncConsulting.com. She is an accomplishedstrategist, change management, and transformation consultant. Combining her passionfor people, expert knowledge of teams, and continuous improvement, she obtains resultsthat matter by leveraging the Weinstein Factor process. Suzanne holds a master’s degreein organizational leadership, with an emphasis in group dynamics and conflictmanagement. [email protected]

BusinessWomanPA.com | December 2012 ~ 9

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s a business owner, youare well aware thatnearly every businessexpense you make can

turn into a tax break. In most cases,you can subtract the expense fromyour revenue to determine your profit(or loss) for tax purposes.

While many of you take advantageof tax breaks, there are also those ofyou who do not. Perhaps you areunaware of what is available to you. Or,you may feel it is just too complicated.

However, if you stay on top of yourfinances and taxes throughout theyear, tax time will not seem nearly asdaunting. And remember, it isimportant as part of your year-end taxstrategy to have a clear understandingof your company’s financial situation.

Challenging Tax PlanningAlthough the election season is

over, year-end tax planning remainsdifficult this year for several reasons.

For example, there is stilluncertainty over whether Congresswill act on sweeping tax reform,extend only pieces of legislation, or do

nothing and let Bush-era taxprovisions expire in the coming weeks.

Healthcare Tax Credit for SmallBusinesses

Currently, small businesses acrossthe United States pay an average of 18percent more to provide healthinsurance than large businesses.However, the insurance exchangesincluded in the Affordable Care Actmay bring these costs down in 2014.

“Congress included in theAffordable Care Act a significant newtax credit for small-business ownerswho provide their workers with healthinsurance,” said Claire S. Weaver, CPA,CSEP, AEP, and shareholder atSF&Company, a leading CPA firm inYork, Pa.

Weaver, who is chairperson of thefirm’s estate and trust group, said thatas the filing deadlines approach, small-business owners that offer healthinsurance should learn about thiscredit and claim it if they are eligible.

“Certainly this is something thatsmall-business owners should beaware of—we want to make sure

By LESLIE FELDMAN

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2012 Year-End Tax Planning and

Deductions for Your Business

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YOURSELF

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Women in Business: SUCCESS STORIES — included in the March issue of BUSINESSWomanmagazine.

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CAREER

~ December 2012 | BUSINESSWoman

that small-business owners takeadvantage of this.”

The following are some importantprovisions for you to keep in mindregarding the Health Care Tax Credit.• If you have up to 25 employees, pay

average annual wages below$50,000, and provide healthinsurance, you may qualify for asmall-business tax credit of up to35 percent (up to 25 percent fornonprofits) to offset the cost ofyour insurance.

• A tax-exempt organization iseligible.

• Employer-based plans that providehealth insurance to retirees ages 55-64 can now get financial helpthrough the Early RetireeReinsurance Program. Thisprogram is designed to lower thecost of premiums for all employeesand reduce employer health costs.

• For the tax years 2010 through2013, a household employer canqualify.

• Employers with fewer than 50

employees are exempt from newemployer responsibility policies.They don’t have to pay anassessment if their employees gettax credits through an exchange.Remember, the most important

thing about this new tax credit is thatit helps you afford the cost ofcovering your employees and istargeted for those of you with low-and moderate-income workers. Inaddition to this new tax credit, thereare other opportunities for you totake advantage of as well this taxseason.

Small-Business Jobs ActThis bill expands loan programs

through the U.S. Small BusinessAdministration, strengthens small-business preference programs forfederal projects, provides incentivesfor exporters, offers a variety of small-

business tax breaks, and also includessome revenue raisers.

Several of the Small-Business JobsAct provisions are designed toencourage investment and provideaccess to capital for businesses. Thefollowing is a list of a few specific taxprovisions now in effect:• Temporary exclusion of 100

percent of gain on certain small-business stock

• Temporary reduction in S-corporation built-in gainrecognition period

Final Words of AdviceIn addition to some of the new

legislation discussed above, you needto be aware of other small-business taxdeductions available to you. Quitesimply, this information couldend up saving you thousands of

dollars each year.For example, did you know that

you can deduct up to $5,000 in startupand $5,000 in organizational costs forthe first year of business? In addition,there are education deductions.Employers can deduct employeeeducational expenses if the coursesmaintain or improve job-relatedskills.

Here are some additional routinedeductions that many small-businessowners miss.• Bank service charges • Casualty and theft losses • Seminars and tradeshows • Taxi and bus fare

With all of the excitement theholiday season brings, be sure to makea point of setting time aside to end theyear on a good note financially. Forquestions or concerns regarding yourpersonal or business taxes, contact thePennsylvania State Department ofRevenue. Or, consult with your taxprofessional for information relatingto your specific situation.

“”

You need to be aware of other small-business

tax deductions available to you.


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don’t know about you, butI’ve set hundreds of goalsthroughout my life. Big andlittle. Complex and simple.

Short term and long term. They included graduating from

college, landing a professional job,sewing my clothes, paying studentloans, visiting Hawaii, getting married,designing a house, running anonprofit. Most recently they’vefocused upon building my business,transforming lives, creating products,and writing a book. Oh … andsomething much less intense: enjoyingmore novels!

From childhood, people urged usto have goals. Parents and teachers“swore” that goals get us where wewant to go. Later, bosses emphasizedthat goals improve productivity,enhance performance, and increaseaccountability. At some point weourselves concluded that goals aregood.

But folks left out an important partof the message. They neglected to tellus how to decide if a certain desiredeserves to become a goal. Thus, we’velived decades in a serious knowledgegap. Here’s an opportunity to close it.

The following seven questionsprovide you with essential guidancefor setting goals. With the new yearright around the corner, these arelikely to come in handy:

Is Your Desire Aligned with YourValues?

Amazingly, many executives don’tpause long enough to identify theircore values. Having only a generalidea, they can’t pinpoint precisely whatmeans the most to them. As a coach, Ihear responses such as family, security,work, and health.

What about you? Can you dig deepinside of yourself to connect with

more specific values like achievement,leadership, risk-taking, and service? Asecret desire to coast and play it safeover the next six months doesn’t lineup with those values, does it?

Is Your Desire Worth Your Focus?Human beings are wired so that we

can really pay close attention to only afew things. While you may occupyyourself with scores of tasks in a givenday, the truth is that you aren’t capableof focusing on every one of them.

Focusing requires moreconcentration than simply doing. Soget clear about whether or not yourdesire to do more public speaking isworth the amount of focus thisrequires.

Is Your Desire Worth Your Time?Today, time is everybody’s enemy.

We fear time because we never seem tohave enough of it.

Time-crunched executives have toget real about how much they can take

on over and above their jobresponsibilities. If you desire a boardposition with a communityorganization, you probably mustforfeit something already on yourcalendar to create the time. Only youcan decide if the board seat is worth it.

Is Your Desire Worth Your Energy?Energy is finite. We don’t have an

unlimited supply. People forget that,especially executives. Particularlywomen. That’s why most of us are

The Gold

in Goal Setting

for Executive WomenBy SYLVIA D. HEPLER

I

chronically fatigued. We burn outrunning in a thousand directions —allof which we justify in the privacy ofour minds.

Although you may desire todevelop three new products next year,I recommend that you invest energyinto the one that makes the most senseas you and your company defines it.

Is Your Desire Worth Your MonetaryInvestment?

Let’s say that you’re losing weightand want a new wardrobe. Let’s saythat you also dream about aMediterranean cruise. Each of thesedesires costs several thousand dollars.

Although your household budgetrequires you to choose, you feel youdeserve both the new clothes and avacation. Ask yourself which one canprovide the biggest bang for the buckand build a goal around that.

Is Your Desire Worth the Self-Sacrifice Involved?

Executive-level professionals talk alot about their desire to grow and

expand their businesses. That maymean doubling sales revenue nextyear, moving into a larger office spaceto accommodate more clients, ormarketing to other countries.Whatever it means on the surface,know that it also means some self-sacrifice.

Assuming you share this desire,what are you willing to give uptemporarily or long term? Meals?Sleep? Vacations? Your son’s basketballgames? Evenings with friends?Weekends off? Make sure that whatyou do to grow your business is trulyworth what you give up.

Is Your Desire Part of Your BigPicture?

Setting goals to satisfy impulsive,fanciful desires usually leads to regret.Figure out how all of your desirescould impact the whole of your life,including key relationships. Visualizeyourself acting upon those desires andevaluate the results. Then assesswhether you will have strengthened orweakened your legacy through thosechoices.

The right goals are like gold. Theymake you happy and whole. They fillyou up. They bring you peace. In themidst of a busy December, carve outsome quiet hours to explore youraspirations. Use the guidance above tosee if they really deserve to be goals.

•

Sylvia Hepler, president of LaunchingLives, LLC, is an executive coach. Hermission is to support business owners,corporate executives, and nonprofitexecutives through individual and clustercoaching, small group facilitation,workshops, teleseminars, webinars,retreats, and keynote speeches.

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BusinessWomanPA.com ~ Body & Soul 1

ith the onset of autumn comes a frenzy ofactivity intended to prepare us for optimalcomfort and protection as the mercury

begins dropping. We switch our wardrobe. We weatherizeour homes. We even change our diet.

But the modification that we too often forget to make is toour skincare routine. As our body’s covering, skin is in regularcontact with the elements and is, thus, directly impacted byseasonal changes. The result? Dry skin, acne breakouts, and generaldiscomfort can ensue.

But with a few simple changes to your daily skincare regimen, you canbe sure your skin will stay in optimal health throughout the winter and,as a result, look its very best through the holiday season and beyond.

Step 1: Evaluate Your Product Inventory I encourage my patients to assess their skincare product inventory at

least twice a year—in spring and autumn, as these are the times of yearwhen you should be switching out key products, like moisturizers.

However, by looking at all the products in your cabinet, you can ensureyou’ll never use one that has expired or is harmful to your skin. As youlook at each product, ask yourself the following questions. If you answer“yes” to any of them, the product needs to be replaced.• Has the product broken down in any manner? Does it smell different

than it did when first purchased? Has the color or texture changed? • Does the product contain harsh ingredients like alcohol, scrubbing

“granules,” or pumice?• If the product is open, have you had it for more than a year? Products

with active ingredients start to lose their effectiveness around thistime. However, products like cleansing lotions and toner can be keptfor up to three years.

Step 2: Assess Your Skincare RegimenThe next step is to review how many skincare steps you implement

each morning or evening. The optimal skincare routine involves just foursteps: cleanse, exfoliate, moisturize, and protect with a sunscreen product.(Because sunscreen is often incorporated into day moisturizers, thisregimen often requires only three steps. And despite what many believe,sunscreen really is a vital skincare step every day of the year.)

If you’re doing more than this, you may be doing too much and thatcould turn your good intentions into negative results.

Of course, there are instances where additional products are necessary.If you have areas of hyperpigmentation, for example, a skin lightener maybe used. Experience acne breakouts? You may want to add in a clarifyinglotion.

Many women like to use an eye cream, but this is only necessary forthose with extreme skin dryness in this area or for those who want to giveextra care to their eye area. Most facial moisturizers work just fine in theeye area.

Step 3: Utilize Products that Address Cold-Weather ConcernsThe changes in air temperature and humidity that accompany autumn

and winter can lead to dull, dry skin that, in turn, creates inflammationthat leads to a host of additional problems, such as breakouts.

Therefore, it’s necessary for individuals who are particularly prone todry skin to switch to a moisturizer that is rich in humectants to minimizewater loss from the skin. The lightweight moisturizers of summer can beused during the day by those with oily skin, with heavier moisturizersused only at night. Everyone else, however, should consider using a “nightmoisturizer” both night and day.

While exfoliation is essential year round, it is particularly importantduring colder months when skin is drier. Exfoliating at least once per dayprevents the buildup of dead skin cells and allows moisturizers to be moreeffective.

Step 4: Optimize Your Environment for Skin ComfortLack of humidity in the air causes the skin’s surface to lose moisture

Four Steps to

‘Winterizing’Your Skincare Routine

By AHMED ABDULLAH, MD, FACS, FICS

W

2 ~ Body & Soul | BUSINESSWoman

quickly and in large amounts,resulting in dryness. Therefore,proper humidity levels should bemaintained in the home throughthe use of a cool mist humidifier.

Additional tips include:• To prevent over-drying the

skin, showers and handwashing should be limited inlength and only a moderatewater temperature should beused.

• Our lips are more prone tomoisture evaporation than therest of our skin and, thus, tendto be among the first areas ofskin to dry out. Therefore, lipbalm should be used regularly.

Optimizing your skincare routinefor winter doesn’t need to be anexpensive endeavor or a time-consuming one, for that matter. Inreality, to get the best results out of

your skincare routine, it’snecessary to replace only a fewproducts.

Once you get into the habit ofevaluating your skincare routine afew times a year and making thenecessary modifications, thereward is improved skin healthand beauty. And that, my friends,should most certainly make itworth the effort.

•

Dr. Ahmed Abdullah is aninternationally celebrated plastic/cosmetic surgeon and a recognizedexpert on the restorative andmedicinal effects of aloe vera.Abdullah is the formulator of an aloe-based skincare line. He is the author ofSimple Skincare, Beautiful Skin: A-Back-to-Basics Approach, his first bookwritten for consumers, which breaksthrough the myths associated withskincare. www.lexli.com/company

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BusinessWomanPA.com ~ Body & Soul

4

nvesting in looking and feeling well is a challenge for multitaskingbusinesswomen. Sometimes, though, they’re forced to take notice.

Varicose veins can happen to anyone, but women are especially vulnerable.Working women may experience more discomfort from gnarled, enlarged veins becausethey tend to stand on their feet a lot or sit in one position for a long time.

Other risk factors are pregnancy, age, and a family history, though some of it is “justbad luck,” says David Calcagno, M.D., a vascular surgeon with Calcagno & Rossi VeinTreatment Center in Mechanicsburg.

The problem in varicose veins may be that the valves in the saphenous vein in the leg—normally oriented so that blood returns to the heart—can leak, so the blood that’ssupposed to return to the heart “goes the wrong way.” This can cause the veins to bulgeand the legs to be tired and achy and may also lead to ulceration.

For more than a hundred years, surgical “stripping” was the treatment to eliminate thesaphenous vein backward flow.

“The procedure worked well, but it was a big deal,” done in the hospital under generalanesthesia, and it required a long recovery before patients could resume normal activities.

“Now,” says Calcagno, “doctors can use a microwave catheter under local anesthesia toseal the saphenous veins and eliminate the backward flow. With this technique, patientscan return to normal activities immediately.”

Large, overlying varicose veins can be treated with microphlebectomy, a fancy term fortaking varicose veins out through tiny needle holes rather than the old way of removingthem with large incisions requiring sutures and a long healing time. Patients can resumenormal activities immediately.

The new procedures are beneficial for working women reluctant or unable to takemuch time off because they can go back to work the next day. In fact, it’s suggested thatwomen undergoing the procedures exercise the same day.

Some women also seek medical advice for spider veins, similar to but smaller thanvaricose veins. Although spider veins are generally treated more for cosmetic reasons,they can cause aching and a burning sensation.

Sclerotherapy is used to treat both smaller varicose veins and spider veins, saysCalcagno. This treatment consists of the doctor injecting a solution into the veins with thesmallest needle made. This does not require anesthesia, and patients can drive themselvesto the procedure. Again, patients can resume normal activities immediately.

Treated veins should not come back. However, if a woman has a tendency to formvaricose veins, it is possible for others to form over the years.

“But the treatment is like 98 percent effective,” says Calcagno. Compression stockings help push the blood back to the heart and ease symptoms

temporarily, but they “aren’t a cure.” However, most health-insurance companies insistthat patients wear them for a certain period before covering corrective treatment, but theywill usually pay for procedures if the varicose veins are large and causing discomfort.

Beauty may be only skin deep, but improving the skin can enhance it.Ninety percent of the sun’s aging is due to the sun, but genetic factors (as in acne) play

a part, as do hormonal ones (as in depigmentation), says Holly Gunn, M.D., of LancasterSkin Center, which practices medical and surgical dermatology and performs cosmeticprocedures. Skin and aging skin—including sun damage, such as sunspots andwrinkling—are cared for both medically and cosmetically.

By BARBARA TRAININ BLANK

Pre- and post-

sclerotherapy

images from a

patient at Calcagno

& Rossi Vein

Treatment Center.

post-sclerotherapy

post-sclerotherapy

Pre-sclerotherapy

Look and Feel Younger and

Move Pain-Free

I

Pre-sclerotherapy

~ Body & Soul | BUSINESSWoman

BusinessWomanPA.com ~ Body & Soul 5

One new cosmetic treatment is the VI Peel. Like other chemicalpeels, the Vi is a solution placed on the skin that leads to a peelingprocess to remove its top surface.

“VI is composed of a combination of ingredients that worksynergistically,” says Gunn. “Retinol increases collagen and improvesskin tone. Tricloracetic acid and salicyclic acid improve the tone,texture, and clarity of skin; the latter is also an anti-acne ingredient.Vitamins A and C are also included.”

The peel removes sunspots, which over-the-counter creams wouldtake years to do, she says. VI’s ingredients have to be physiciandelivered rather than by estheticians because they are prescriptionstrength.

“VI Peels are more elegant—less stingy and burning than otherpeels. They’re not as uncomfortable during the peeling process but alsoproduce more peeling, which is more beneficial,” Gunn adds.

The application takes about 15 minutes. Once you leave the office,the peel stays on for four hours, after which you wash your face.

“It will look a little red (like being in the sun) and flaky and peelingfor about seven days, but women can go about their normal activities,”Gunn says. “Once the peeling process is over, the skin will look and feelsmoother, and age spots, acne scares, or melasma (brown discolorationof facial skin) are improved.”

Although even one peel brings improvement, it takes two or threefor maximum results.

“Most people tolerate the Vi Peel well, better than other peels,”Gunn says. “There’s no chance of scarring, and it’s very safe—and withdeeper results than the peels of estheticians.”

Injectable treatments are also available. Botox® decreases the abilityfor the brow to scowl and takes away that “angry, tired look,” Gunnexplains. In the “wrong hands,” Botox® can make a person look silly.When administered properly, it can get rid of wrinkles but still leave anatural and “non-frozen” appearance.

Even though women often have sun damage from sunburns aschildren or teenagers, it’s never too late for preventive efforts. Gunnadvises using a gentle cleanser every day and a moisturizer withsunscreen—so you won’t get as many fine lines and wrinkles to beginwith. She also recommends “photo damage prevention andmaintenance” through nighttime moisturizers with Retinol or Retin Ato help reduce wrinkles and age spots and ward off more.

Tear troughs—the thinning of the skin around the eyes that causessagging and wrinkling and a tired, older look—can be improved withPerlane and Juvederm.

It’s OK for us to focus on the way we look and feel. And now, it’seasier than ever, with a little help from medical specialists.

VI Peel patient images.

before after

before after

Dr. Gunn demonstrates a Botox treatment, left,

and VI Peel treatment, below.

LIFESTYLE


ith the holiday seasonaround the corner,many festivities arebeing planned, and

what better way to look your best thanto wear the hottest piece of blingaround?

The beauty of jewelry is special; it’s apersonal extension of fashion thatbrings versatility. From bold to bling,jewelry gives a touch of confidence to awoman that can transform her to aprecious darling or a sexy diva.

And with the seasons changing, sodo the trends. Whether the hottestpiece of jewelry is a big, bold pearl, aunique colored gemstone, or sterlingsilver, one thing is for sure each year:Customers want to be wowed.

“Jewelry is such an emotionalpurchase, whether that emotion is acelebration or a reward. At Mountz

Jewelers, we always want to fulfill thatneed for a customer. We stay currentwith the trends,” said Cherie Grove,manager of Mountz Jewelers in CampHill and a Certified GemologistAppraiser. “Customers want somethingthat will wow them, and that they canbe proud wearing because it’s unique.”

Year after year, the diamond stillproves to be a girl’s best friend as it’s atimeless classic for every woman toown.

“Diamond stud earrings never goout of style,” Grove said.

With a lot of the young people,particularly children of the babyboomers, getting married, bridaljewelry is selling like hotcakes.

More diamond engagement ringsare being set in white gold rather thanyellow gold to amplify the unique look.

“Right now, we see so many of the

WBy ROSALBA UGLIUZZA

14

LIFESTYLE

diamonds surrounding the diamonds,and it gives this great look that is big,”said Julie Gantz, manager of WarrenJewellers in Lancaster. “It’s bold, but itdoesn’t have the gloss of one singlediamond itself. A lot of sparkle or a lotof glamour that comes out of, forexample, halo settings.”

Grandma-style pearls may be outthe door, but big, bold, colored orwhite pearls are still in style.

Pearl jewelry has become so

versatile for women that they wearthem with a t-shirt at work or with alittle black dress at a party to mimicstyle icons like Jackie Kennedy.

“We’ve found pearls are really,really big right now,” Gantz said. “A lotof pearl bracelet styles are out there.”

Gantz said while chic is in, manypeople are taking the classic look andinjecting it with their personal flavor.For example, an 18-year-old customerwas shopping for her prom and

ultimately bought a double-strandpearl necklace and pearl earrings andbracelet at the store because shewanted to look like Audrey Hepburnfrom Breakfast at Tiffany’s.

“Colored pearls give it their ownunique taste. It’s not something that’stoo expensive or out of reach for mostwomen,” she said. “It’s a really specialmoment when we can all look atsomeone going to their prom and theywant to look like Audrey Hepburn.”

According to the Chinese calendar,2012 marks the year of the dragon,which symbolizes wealth, prosperity,protection, and love in the Asianculture. Designer brand John Hardy isone of the leading designers usingtraditional Balinese jewelry-makingtechniques and patterns to createmodern pieces that incorporate thedragon motif. It is also a staple brandat Mountz Jewelers.

“Known as the Naga Collection, the

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RRaaccee ffeeeess:: $20 before January 2, and $25 after January 2, 2013.All those who register before January 2 will be guaranteed a t-shirt.

Proceeds benefit the Sierra Club-Lancaster Group's environmentalcleanup and education efforts throughout the county.

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Race start:

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Location:

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Right: Diamond engagement rings by Hearts On Fire,

'The World's Most Perfectly Cut Diamond', available at

Mountz Jewelers.

Previous page, from top left: Nothing says bling like

diamond ring styles from Tacori; Big gemstones are a

hit no matter what color; Pearls both classic and

contemporary are a staple for your wardrobe.

All items available at Warren Jewellers.

2129 Market St Camp Hill717.737.5400

M 10-5, T W F 10-6, TH 10-8, S 10-5

www.CreativeEleganceBoutique.com

Find us on Facebook

“Creative Elegance Boutique”


LIFESTYLE


Register online at

www.BusinessWomanPA.com/powerlunch

For more information, call 717.285.1350 or email [email protected]

“Storming

for Success” registration

just $30 (save $10)

dragon is the inspiration behind everypiece of the collection. Naga earringsmay reflect the scales of the dragon,while one of the bracelet’s claspsfeatures the dragon head. The pearlsand circles in the Naga Collection allsymbolize love,” Grove said. “We aregoing to sell a lot of dragons forChristmas.”

Bracelets have become popular andcover the entire gamut from chunkyand block-colored to beaded braceletsin rainbow hues, especially withPandora jewelry.

“The Pandora brand offers jewelryin addition to the charms and releases anew collection every fall. They’ll do thesame thing in the spring as well,” saidGrove. “Every season, customers havethe opportunity to add the new, freshbeads, which is wonderful.”

Stackable rings from Pandora havebecome a hot trend as well, according toGantz.

“You can come in and buy yourself anew ring starting at $25 and be able to

mix and match colors and be able to notwear the same ring every single day,”she said. “A lot of gemstones in thedesigns are big, bold trends (at WarrenJewellers).”

Gemstones in any color are still a hitwith customers, while the traditionalbirthstone jewelry is a thing of the past.Since the inception of autumn, rough-cut quartz has become popular with itsbrown hue that one can wear withneutrals or any fall wardrobe.

Keeping up with the trends can be afun, enjoyable shopping experience forcustomers, jewelry designers, andsalespeople. However, no matter thestyle or the trend, every client is unique.

“As customer preferences continueto change, designs and trends continueto evolve. Mountz Jewelers willcontinue to offer a unique anddiversified selection of jewelry for ourclients,” said Grove. “It all comestogether so that we fulfill the needs ofeach client when they’re looking for abeautiful, special piece.”

Above: Pandorabracelet featuringHoliday 2012Charms, available atMountz Jewelers.

Right: Simon G.Wedding Set

featuring diamondsset in 18k white

gold, available atMountz Jewelers.

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Heart of Lancaster and Lancaster Regional MedicalCenters were named one of the nation’s Top Performers onKey Quality Measures by The Joint Commission, the leadingaccreditor of healthcare organizations in America, for thesecond year in a row. HLRMC and LRMC were recognizedfor exemplary performance in using evidence-based clinicalprocesses shown to improve care.

WOMEN TOWatch

ACHIEVEMENTS &ApplauseDr. Carolyn Griess, an instructor with the School ofBehavioral Sciences and Education at Pennsylvania StateUniversity in Harrisburg, and Christine Stoltzfus, a legislativeassistant for Senator Mike Brubaker, have been appointed tothe board of directors for The Community Action Program(CAP) of Lancaster County.

Kimberly Colonna with McNeesWallace & Nurick LLC has been nameda Pennsylvania Lawyer on the Fast Trackby The Legal Intelligencer. Colonnachairs the education law group atMcNees and is also a member of thefirm’s litigation group.

Jennifer Crain has been promoted tomarketing officer for Jonestown Bank &Trust Co. Crain will manage marketingresearch, advertising agency services,direct marketing programs, websitecontent, social media relationships, andbranch merchandising.

Do you have an announcement?Please email your announcements of career advancements and professional new hires to [email protected]. Electronic photos should be saved as a tiff, jpeg, pdf or eps

at 300 dpi. Or mail to: BUSINESSWOMAN, 3912 Abel Drive, Columbia, PA 17512. Photos sent through mail will not be returned. Please – no duplicate releases.


Fiona K. Fadness, Esq., has beenhired as a senior tax specialist atSF&Company, CPAs and BusinessAdvisors. An attorney with abackground in tax and accounting, shewill work closely with the firm’s taxdirector to increase support to meet theneeds of clients.

Danielle Floyd Prokopchak has been hired as the directorof communications for Top Flight Media. Prokopchak willoversee the public relations and communications efforts ofthe agency and its clients and will work in tandem with thestrategic teams of the creative and social media departments.

BUSINESSWoman online is pleased to introduce eXPERT eXCHANGE!Experts from a variety of fields share their tips and strategies for success. Visit BusinessWomanPA.com/expertexchange.

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[email protected] ~ 717.285.1350

Networking

Antiques Book

Party Platters

EducatingWomen onBest Practices in Business

Join other businesswomen at monthly luncheonworkshops to learn more about achieving success in business.

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FEBRUARY 12, 2013Lessons in Leadership:A Female CEO’s Perspec�veSpeaker: Sally Dixon,York Memorial Hospital

Do You Kindle?Step into a young, itinerant engineer’s world as he travels from stateto state accepting cost reduction projects at manufacturingcompanies for a stay of 4 to 6 weeks. During job assignments hemeets two young women near Decorah, Iowa, and one inLancaster, PA. All of them like him very much and enjoy hiscompany, but he will be leaving their towns in a few weeks, so ...

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WWhhiillee WWee WWeerree OOuutt ......WWhhiillee WWee WWeerree OOuutt ......Mid Penn Bank recently donated $10,000 to Bishop McDevitt High School.The bank’s contribution, made through theOpportunity Scholarship Tax Credit Program, will help to provide scholarships to eligible students. Pictured from left to right at the site of the new high school: Mid Penn Bank Cash Management Officer Claudia Boyer,Bishop McDevitt Principal Sister Mary Anne Bednar, and Mid Penn Bank president and CEO Rory Ritrievi.

See more images online at

BusinessWomanPA.com

Lebanon Family Health Servicesreceived the Lebanon Valley Chamberof Commerce’s 2012 Non-Profit of the

Year Award. Pictured are, from left:Shem Heller, Mental Health

Association of Lebanon County andvice chair of the chamber’s Non-Profit

Roundtable; Kim Kreider Umble,president and CEO of Lebanon FamilyHealth Services and chair of the Non-

Profit Roundtable; and VincentGarcia, Angela Shea, and William

Oyster, representing Garcia, Garman& Shea, PC, which served as the

presenting sponsor for the event.

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American Business Women’sAssociation (ABWA)

Continental Yorktowne Chapter6 p.m.

4th Tuesday of the month

The Roosevelt Tavern

400 West Philadelphia St., York

Jean Weicht

[email protected]

www.awbacamelot.com

Camelot Chapter6 p.m.

3rd Monday of the month

The Radisson Penn Harris Hotel &

Convention Center, Camp Hill

Tania Srouji, President

[email protected]

www.awbacamelot.com

Lancaster Area Express Network7:30 – 9 a.m.

3rd Wednesday of the month

Social Networking

Lancaster Country Club

1466 New Holland Pike, Lancaster

Lisa Horst

717.381.7312

[email protected]

Lebanon Valley Chapter6:30 p.m.

4th Wednesday of the month

Hebron Hose Fire Company

701 E. Walnut St., Lebanon

Barbara Arnold

717.867.5227

www.abwalebanonpa.com

Penn Square Chapter11:45 a.m. – 1 p.m.

2nd Tuesday of the month

Hamilton Club

106 E. Orange St., Lancaster

Dottie Horst

717.295.5400

[email protected]

Women at Work Express Network11:30 a.m. – 1:15 p.m.

2nd Thursday of the month

Heritage Hotel

500 Centerville Road, Lancaster

Virginia Klingensmith

vklingensmith@unioncommunity

bank.com

Yellow Breeches Chapter6 p.m.

4th Wednesday of the month

Comfort Suites

10 S. Hanover St., Carlisle

Leslie Shatto

[email protected]

Carlisle Business Women’s NetworkingLuncheonNoon

2nd Wednesday of the month

Magnolia’s Jewelers

728 N. Hanover St., Carlisle

Central PA Association for FemaleExecutives (CPAFE)Holiday Social

Dec. 5, 2012

6 – 9 p.m.

Registration Required

West Shore Country Club

100 Brentwater Road, Camp Hill

Jessica Warren

[email protected]

www.cpafe.org

Executive Women InternationalHarrisburg Chapter

5:30 p.m.

3rd Thursday of the month

Rotating location

Cynthia A. Sudor

717.469.7329

[email protected]

www.ewiharrisburg.org

Harrisburg Business Women11:30 a.m. – 1:30 p.m.


Best Western Premier Central Hotel &

Conference Center

800 East Park Drive, Harrisburg

Lynne Baker

717.975.1996

[email protected]

[email protected]

www.HBWLuncheon.com

Insurance Professionals of LancasterCounty (IPLC)5:45 p.m.

3rd Tuesday of the month

Heritage Hotel

500 Centerville Road, Lancaster

Krista Reed

717.945.4381

[email protected]

[email protected]

www.naiw-pa.com/lancaster.htm

International Association ofAdministrative Professionals

Conestoga Chapter5:30 p.m.

4th Tuesday of the month

Woodcrest Villa

2001 Harrisburg Pike, Lancaster

[email protected]

www.iaaplancaster.com

Harrisburg Chapter5:30 p.m.

3rd Monday of the month

Holiday Inn Harrisburg East

Lindle Road, Harrisburg

Karen Folk, CAP-OM, President

Jodi Mattern, CPS, Webmaster

[email protected]

www.iaap-harrisburg-pa.org

White Rose Chapter of York6 p.m.


Normandie Ridge

1700 Normandie Ridge Drive

York

717.792.1410

[email protected]

Mechanicsburg Business Women11:30 a.m. – 1:30 p.m.


Liberty Forge

3804 Lisburn Road, Mechanicsburg

[email protected]

Pennsylvania Public Relations Society5:30 p.m.

Last Thursday of the month

Suzanne Graney, President

717.910.2948

www.pprs-hbg.org

Shippensburg Women’s AreaNetworking (SWAN)Noon

1st Wednesday of the month

Rotating location

Amanda Ridgway

717.658.1657

[email protected]

Women’s Business CenterOrganization (WBCO)11:30 a.m.


Alumni Hall, York College of PA

Mimi Wasti

[email protected]

Women’s Network of York11:30 a.m.

3rd Tuesday of the month

Outdoor Country Club

1157 Detwiler Drive, York

Jennifer Smyser

717.495.7527

[email protected]

www.wnyork.com

W O M E N ’ S N E T W O R K I N G G R O U P S


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www.facebook.com/bwmagazine

Do you have an event you would like to post on our online events calendar? It’s easy to do … and it’s free!Just go to BusinessWomanPA.com and click on the “events” link, or email your info to [email protected].

MEET ANDGreet

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ARD

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businesswoman december 2012

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