SCHOOL OF ARCHITECTURE, BUILDING & DESIGN

Foundation of Natural Build Environment (FNBE)

Introduction of Business [BUSF0103]

Group Members :

Sim Si Kai (0318609)

Ilhami Ibrahim (0319155)

Chong Wai Loon (0319745)

Karolina Bondarenko (0316354)

Submission Date :

30th January 2015

Lecturer’s Name :

Mr Chang Jau Ho

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Content

Index Page

Objectives 3

Target Market 4

Competition Analysis 5

Product and Packaging 6

Pricing 8

Promotion 9

Sponsor 11

Distribution 12

Human Resource Planning 13

Evaluation of Results 14

Appendix 15

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Objectives

For our last business project which is a charity drive, we have decided to donate the amount of

profit we earned to the World Vision Organization. We chose this organization because World Vision is

an International Christian humanitarian organization dedicated to working with children and families to

overcome extreme poverty and injustice. They work to promote human transformation, seek justice for

the oppressed and demonstrate the love of God for all peoples. World Vision serves all people

regardless of religion, race, ethnicity or gender. We felt that World Vision contributes so much to the

world. Thus, we feel the need that we should support this organization by donating all of our profit and

let them make a full use of that money by helping those in need.

Our aim for our charity drive project is to hit the target of RM2500 from profit, donation and

sponsorship. This means that 50% and above of the money has to be from profit and another half of it

will be from sponsorship or donation.

Youtube Link to Our First Visit to Worl Vision Organization: https://www.youtube.com/watch?

v=PubUYkuKCvs

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Target Market

Our booth will be located in Taylor’s University Lakeside Campus, specifically in front of the

Student Life Centre (SLC). This university consists of people from all different countries that came to gain

knowledge here. There are two types of people in a university. The first one would be students and the

second type would be lecturers as well as workers. Most of the people in Taylor’s University are

Malaysians. Therefore, they might be interested on the things we are planning to sell.

Based on our research and observation, we have concluded that many students prefer foods

rather than goods. The only food you can get in Taylor’s University are in the commercial block. As for

students, the price range for the food in the commercial block is quite expensive. For example, a student

can get a plate of rice with gravies for the price of RM13.00. As we are going to sell food, the price of our

products is half of the ones you can get in the commercial block. Students, lecturers and workers will

pass through SLC whenever they wanted to go to the commercial block. This is a very strategic location

to attract all of those people to buy our products. They can get cheaper food, and they do not have to

walk all the way to the commercial block to buy food.

Based on our studies, students occupies the most percentage among of all the workers and the

lecturers. Students have low income, therefore they would not waste their money on expensive foods.

The wise decision for them to make is to choose the cheaper food to buy. They can choose either to buy

different types of cheap food or buy an expensive meal at the commercial block. As our products are

cheap, they will not hesitate to buy from us.

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Competition Analysis

In the business industry, it would not be called a business without challenges and competitors.

As for our charity drive event, our main competitor are Wei Shan’s and Jit Ying’s group. Wei Shan’s stall

are located on the further left side towards the end of our stall. While Jit Ying’s stall are located on the

opposite of our stall.

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Wei Shan’ s group Jit Ying’ s group

Products Nasi lemak, fried rice,

herbal egg

Drinks and mix rice

Strength Located at the 1st booth facing

the entrance. Whenever people

walk by, they will see their stall

first. Besides than that, their

price are quite reasonable and

they have a lot of products to

sell.

Located between the main

entrance of student life central

and the bus station. Their rice

consists of vegetable, meat,

and beans. To be compared

with our product which is nasi

lemak, it only consists of rice,

egg, chili sambal, cucumber,

nuts and ikan bilis.

Vulnerabilit

y

Their group mates did not try

an effort to approach

customers to buy their

products.

The demand are higher than

supply.

Product and Packaging

We have selected three items to sell on the charity week drive project. The selected food were

Nasi Lemak, Tuna Wraps and Tuna Buns.

The Nasi Lemak was fully sponsored by a restaurant called J Scoozi. It is located in Cyberjaya.

They has agreed to sponsor Nasi Lemak for the whole week of the charity drive. The Nasi Lemak consists

of rice, cucumber, fried egg, ikan bilis, and peanuts. The price that we have agreed to sell for this

product is RM5.00 each. As for the packaging, the restaurant used a recyclable plastic Tupperware. The

packaging of this Nasi Lemak will attract people as it applies the concept of grab and go. You do not have

to go through the hassle of unfolding the Nasi Lemak bungkus and you can easily heat it anytime you

want as the packaging used can be heated in the microwave. Besides than that, it is also easy to carry

and hold if you were to buy in a large quantity.

The next product was also fully sponsored by one of our team mates, which is the Tuna Buns.

The tuna buns consists of a bun cut into half, stuffed with spicy or normal mayonnaise tuna in it. The

people will be having the options to choose between the two different fillings. Packaging-wise, the

bakery owner of this tuna buns used the plastic wrap to package the product. This ensures that the

people can see on the inside of the product they are going to purchase. The concept of grab and go also

applies on this product as it is lightweight and also easy to carry around.

Lastly is our Tuna Wraps. This tuna wraps were made on the spot as for order. As a team, we

make this together. The tuna wrap consists of tuna, mayonnaise, raisins, celery, salads, and onions

wrapped with a thin bread wrap. The packaging of this tuna wrap is after preparing it, we wrap it in a

plastic sheet almost like Subway.

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Pricing

Mainly, our products are nasi lemak. But then we added two more food to balance out

and boosts up our sales. So we decided to go for tuna buns and tuna wraps. The unit selling

price for the nasi lemak would be RM5.00. The original price that we wanted to go for was

RM6.00, but then we realized those people are just students like us. As for the Tuna Buns and

Tuna Wraps, we are selling them at the price of RM3.00.

The unit cost price for the Nasi Lemak would be RM3.00 as told by the restaurant

owner. Whereas for the buns and wraps, the unit cost price would be RM1.50 each. Based on

our studies and observations, our products are quite popular. Everyone knows what a Nasi

Lemak is. But we could not mark up the price as people would not buy it.

Our strategies since day one of selling if we have difficulty selling the products, we

would go around the campus to try and sell it. If it still does not work, we would go outside of

the campus and go to other universities nearby to try and sell our products. We went to quite a

few number of different universities. For some reasons, these strategies would not turn out to

be as expected, we will just be having a food promotion which gives you the opportunity to buy

our products at a very low price.

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Promotion

Our 2 main skills for promoting our products are that we used face to face conversation and giving

some sample to let people try our products.

Face to face conversation

We used the face to face conversation because our poster does not attract much people to

come to it. Therefore, we came up with a plan to approach people by telling them the food we

are selling as well as the charity organization that we are donating to. We found out that our

poster did not speak for itself, and we had to have a conversation with the customers so that

they buy our products.

Giving free sample

We have decided to give free samples to the head of a company or department to taste. They

will then consider whether to buy or not to buy our products. This is by far the most challenging

way to approach people to buy our foods. By doing this method, one of the big companies

which is the PCM Company has agreed to buy a large quantity of Nasi Lemak from us. This has

made our sales better.

We have chosen these two strategies to promote our product because it is easier to

communicate with our customers instead of letting them discover and understand by themselves. By

approaching them and conversing with them, it makes them feel that we are sincere in selling as well as

promoting our products. By giving free samples to the customers, it helps to assure them the quality of

our product and the customers are much more willing to buy our products.

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The Poster for Our Booth 1

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RM5.00

RM3.00

Sponsor

As for sponsorship, we managed to get a few different sponsorship from different people. All of

our sponsors are individuals and not from a big company. We decided to target these people as we are

quite close to them, we know them well and most of them are generous. They also gave the most

support for us in getting this assignment done and by reaching our target.

The main sponsor for our group are from the restaurant owner, who supplies Nasi Lemak

(product) for us every day for one week without having to pay. Other than that, we managed to get a

bakery owner to supply us with Tuna Buns (product) for free. For two days, they supplied the buns for us

to sell. Besides than that, we managed to get sponsorship from each family which is RM315.00 (cash)

per family. In total for sponsorship, we earned RM1260.00. All of the listed sponsorships are approached

by telephone calls as well as face-to-face meetings.

Lastly for the Typhoid Vaccine, we have paid for ourselves as a part of sponsorship to the charity

drive and as a contribution to this project.

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Distribution

Because of the foods we sells are nasi lemak, we need keep them fresh and warm. Amy (our

group accountant) has no choice but to wake up in the early morning to drive to Cyberjaya to collect the

nasi lemak from the supplier. After that, she will drive all the way back to Subang Jaya and keep it warm

in her house until it is time to sell, which is at 10:00am in the morning. Wai Loon and Si Kai will stand by

at the roundabout of the Taylor’s University Lakeside Campus to collect from Amy the Nasi Lemak and

prepare to start the business.

As for the Tuna Buns, for that two particular days which is Wednesday and Thursday, Si Kai will

go to the supplier of the tuna buns to get them to be sell in our campus. After picking up then buns, he

will come back to campus with Wai Loon to set up the booth. The buns are packaged nicely so it stays

soft and fluffy to eat. All of our food will be well-prepared and packaged, so when the customers

approach, they can get their food straight away. This will not cause any trouble to the customers,

because we know that customers love convenient rather than facing trouble.

Doing this type of business, we will get rejected and ignored by the passersby a lot. So, if we do

not approach them first, we will not earn any sales. In order to get the customer’s attention and get

sales or donation, we have to approach to every single people that passed by our stalls. Other than that,

we also went everywhere around campus to sell our products. Whenever we saw someone sitting

outside the open area, we will quickly approached them and ask for donation or do they want to buy our

foods.

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Human Resource Planning

For our group, Sim Si Kai is our leader so he roles as the manager. Amy is the accountant,

Carolina is the marketing supervisors and Wai Loon is the roles of sales. All of us has contributed and

helped in promoting and selling our product. Si Kai did a great job in organizing us as a team. We

distributed our job equally, for example, Si Kai and Wai Loon were selling food at PCM Company,

whereas Amy and Carolina will be in charge of the booth in Taylors. Besides than that, Mr. Joe has

provide us with excellent advises which help us to boosts up our sales.

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Si Kai

(Project Manager)

Amy

(Accountant)

Carolina

(Supervisor)

Wai Loon

(Promoter)

Evaluation of the Results

For this charity drive, we should have started earlier on selling our food to get more

income and profit. The next thing is we should probably choose something fun to sell, for

example like DIY Bracelet or something else but not food as food is very hard to handle. They

have their expiry dates, the food would not last for a day cause it will be spoilt in the evening

and so much more. Besides than that, if we were to sell goods, we can bring forward whatever

that is left for the day to the next day, whereas for food, we cannot do that. But what we did

right on this charity drive is that we choose the best suppliers that can bear with us.

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Reflection Video :

Sim Si Kai – https://www.youtube.com/watch?v=_BwRdvV-gzU

Ilhami Ibrahim – https://www.youtube.com/watch?v=GXccu-Ew2iA

Chong Wai Loon – https://www.youtube.com/watch?v=Tooai-VCBNA

Karolina Bondarenko – https://www.youtube.com/watch?v=yLnXfeP1Kuo

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Appendix

(Refer to Hardcopy- Receipt)

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