SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN

FOUNDATION IN NATURAL AND BUILT ENVIRONMENTS (FNBE)

INTRODUCTION TO BUSINESS [BUS30104]

FINAL PROJECT: CHARITY DRIVE EVENTLecturer: Mr Chang Jau Ho

TEAM CO. T-SHIRT GROUP

Group Leader:

Deenie H’yatt (0319719)

Group Accountant:

Mohammad Daniel (0321409)

Group Members:

Mohamed Anwar (0320213)

Ahmed Senoo (0320478)

TABLE OF CONTENTS

TITLE PAGES

EXECUTIVE SUMMARY 1

TARGET MARKET 2

OBJECTIVES 3

COMPETITION ANALYSIS 4-5

PRODUCT AND PACKAGING 6-7

PRICING 8

PROMOTION 9

SPONSOR 10

DISTRIBUTION 11

HUMAN RESOURCE PLANNING 12

APPENDIX 14-15

EXECUTIVE SUMMARY

In groups of 4, Foundation in Natural and Built Environments students who took the Introduction to Business module need to do a charity drive event in Taylor’s University. The purpose of this assignment is to raise funds for a charity organization. This project gives us an opportunity to run a business venture and also to gain experiences about how a business is run throughout a week.

After group discussions, our team decided to raise funds by selling shirts which was our main business designed by ourselves. T-shirts were chosen as our selling product as they are wearable, does not expire and has a low production cost as more shirts will be produced. This lowers the risk of the business. Car, gaming and college theme were chosen to be designed on our shirts because it relates to a specific group of people which are the majorities group of people in Taylor’s University. We also providing a game booth in order to attract our customer to come to our store and cold beverages are going to be sell for those who are waiting in line to play the game. This is our side business as it attract and widens our range of customers. However, online business is our main target market as it can approach people within and outside of Taylor’s University. The shirts were supplied and printed at My T Printing Sdn. Bhd.

All profits will be given to Spastic Children’s Association of Selangor & Federal Territory (SCAS&FT), a society that looks after spastic children. We chose this charity organization as they are currently undergoing financial issues and they want to build another building for the spastic children. Besides that, we approached Systrail (Malaysia) Sdn Bhd to receive sponsorship of RM 3600.

In a time period of a week, our team set up a booth near the Student Life Centre in Taylor’s University Lakeside Campus to sell our shirts, game booth and cold beverages. Also, online business helped us a big favour as we managed to sell half of the shirts that was printed and produced.

A total profit of RM 2587 was raised by our team for SCAS&FT.

Team Co. T-ShirtsSystrail (MALAYSIA) Sdn.

Bhd.

CUSTOMERS AND DONORS

Print My T Sdn. Bhd

Spastic Children Association of

Selangor & Federal Territory

Target Market

1.University students

Since the location of our business in Taylors University Lakeside, the students are our main target sales. They are expected to provide the highest percentage of our income. Based on the analysis that we’ve made, we found out that majority of the students love custom printed t-shirt and gaming booth, especially male students. They are also most likely to buy our GTR t-shirt as we know that students nowadays are car enthusiast. In terms of the spending power, we knew that selling a t-shirt would be costly around RM 25 and above even though most students do not generate their own source of income, but they still have a sufficient money in a way that their willing to buy for our product .Majority of them have a high spending power.

2.Friends and Relatives

Before the charity booth near the Student Life Centre open, our sales targeted among our friends and relatives. The advantage of this customer base would be that they can be easily convinced and persuaded into purchasing large amount of our product especially to family their willingness to support our charity event. The t-shirt were delivered via appointment.

OBJECTIVES

- Raise minimum of RM 2500 and donate it to SCAS&FT “Spastic Children’s Association of Selangor & Federal territory” by selling T-shirts.

- Sell a minimum of 60 shirts to achieve the targeted a mount within a week.- Create awareness of the public towards children infected.

Our team chose support SCAS&FT and donate all profit to it as SCAS&FT is currently having a financial crisis. They also lack volunteers. This concludes that SCAS&FT is seriously in need of the money.

Video Link:

COMPETITION ANALYSIS

Our competitors are the other 15 groups in our class that were doing charity sales at the same period of time (8th June – 12th June). The two main competitors were:

1. Ngo Jia Haur’s t-shirt group

This group poses as a stronger competitor towards our team due to the fact that both of us were selling similar products – shirts. This group was selling Dota 2 t-shirts which specifically sell to all the Dota 2 fans. Their booth was located on the opposite end of our booth and was the nearest booth to the place where students always leave and enter the campus building.

Advantages:

Their strategic location allows them to approach potential customers first. Their group would be the first sellers to persuade customers to buy their products or at least collect some donations.

Weaknesses:

They do not have a variety of products to be sold (only shirts). A lot of their income was relied on online selling.

As both our teams sell same products, we decided not to come up with the same design even though one of our theme is the same as them which is the Dota 2 theme. Our team members will approach the customers from all over the campus except from the commercial block. Other strategies were used such as attracting them by our gaming booth in order to attract them to see our shirts.

1. Uncle Qayyum’s group

This group was selling food that don’t usually sell at campus such as nachos and brownies. They set up a gig infront of their booth in order to attract people to come and buy or donate to them. This is one of the main attraction during the charity drive week.

Advantages:

Most of the people will stop by and watch as their promoter will approach the customer and persuade them to buy their products. This is a unique tactics or strategies to attract customers to come to their store.

Weaknesses:

Only customers that are free or finish their class will come to stop by and watch. Most of the customers started to gather around and watch in the evening around 4 p.m. till the booth closed.

Most customers drawn towards this group were the people that is free. This does not stop us because most of the people that stop by to see their performance will eventually look at our booth as we are located beside their booth. This will eventually attract the customers to watch our game booth continued by the products that we are selling.

PRODUCT AND PACKAGING

Product

We are only selling T-shirts for the charity drive. There are 3 designs which is a car theme, game theme and college theme. All of them comes in a black colour ranging from size S to XL.

The provided designs are Nissan GTR’s “Godzilla”, Dota 2’s “Mid or Feed” and Taylor’s University “Taylorian” shirt

Each shirt design exhibits a specific theme and the features that represent it.

Features:

The shirt can be wear on any occasional days and places. Customers can wear it when they go to classes or anywhere they want. The shirts were designed by ourselves so that it will look unique and different from any shirts in the market out there.

Benefits:

The shirt can act as a form of collection and expression of individual identity.

Packaging

The shirts was packed in a small transparent plastic provided by the shirts manufacturer. Hence, we don’t need to package the shirts as it reduce our cost to buy our own packaging.

PRICING

Cost Price : RM 19.00 per unit

Selling Price: RM 30.00 per unit

The selling price give us a profit of RM 11 if the shirts are sold in unit.

Many customers find the designs if the shirts are unique and attractive. This makes the price of RM 30 reasonable. Also, customers were highly likely to buy our shirts when they know all profit is given to charity.

The price of one badge is set at RM 30 until the end of the charity drive even though most of the booth decrease their prices. The reason we did this was because we don’t want to upset all our customers that bought the shirts from us from the beginning of the charity drive.

Promotion1. SOCIAL NETWORK

Promotion is a very important part on doing a business. So what we did to promote out product is by first doing a social media account in facebook, instagram and etc. Before we start doing our business it is crucial to promote the product that we are selling because we are not doing this business in a long period of time, we only doing this for a week. This is to attract more customers in a short amount of time.

2. POSTERS

We promote by doing posters and post them on to our social media accounts. We also promote our products outside of Taylor’s University to expand our business with different people. Some of our products (drinks) that we are selling are also selling at 7-Eleven. What we do is, we bought the drinks with factory price and add a little profit but we don’t excede the normal 7-Eleven sells, this is to attract more customers to buy our product, we get more customers at the same time more profit. For the gaming both, it is important to have customer’s satisfaction so that they will tell their friends what’s happening in our booth. We promote by using the best quality games, newest PlayStation ever exist in shops at the time and a high quality 42 inch HD television.

SPONSOR

First, we asked the supplier of our shirt, Print My T Sdn. Bhd. to sponsor our charity drive but it was refused. Hence, we asked for sponsorship from Systrail (Malaysia) Sdn Bhd instead. As this company is financially generous and one of our team members know them personally, we approached them via phone calls, e-mail and a face-to-face meeting with their manager. The company agreed to sponsor a total of RM 3600 which covers the production cost of the shirts. The money was handed to by cash.

DISTRIBUTION

Our shirts were separate into different groups of different boxes. We would carry our shirts in a car so that it is more convenient when we carry around different venues and locations.

We deliver our products by hand. Customers can immediately receive their shirts upon payment. Also, travel in pairs so that one person can manage the shirts and the other person can manage the donations and receipts.

Appointments were arranged for pre-order customers. We reserved the pre-ordered shirts beforehand and sold the remaining shirts during the charity drive week. The pre-ordered shirts were delivered during the charity drive week so that we can know how many shirts left to be sold for the charity drive. Customers were not in a rush to get their products. Thus, there was no due date to meet.

HUMAN RESOURCE PLANNING

A clear job scope is important to direct and guide each member to do their respective tasks and workload evenly.

TEAM MEMBER JOB SCOPE

Deenie H’yatt Project Leader, Shirt Designer, Agenda Planner, Salesman, Public Relations (Systrail)

Mohammad Daniel Accountant, Shirt Designer, Salesman, Agenda Planner, Public Relations (Print My T)

Mohamed Anwar Marketing Strategist, Social Media Manager, Public Relations (SURIA WHOLESALER), Salesman

Ahmad Senoo Assistant Accountant, Treasurer, Chief Salesman

PROFIT AND LOSS REPORT

Statement of Income For Team Horoscope Badges For The Business Charity Event Ended 23 January 2014

RM

Total Sales Revenue 3672

Sponsorship from Systrail (Malaysia) Sdn Bhd 3600

TOTAL PROFIT OF PRODUCTS

T-shirtsCold Beverages Game Booth

2070 144 138

2352

Total Donation 305

ADJUSTED PROFIT 2657

LESS: OPERATING EXPENSES

Receipt Books Petrol

20 50

NET PROFIT 2587

APPENDIX

Photos

Receipt from Supplier

Receipt from Charity Organization