btl brands - post-purchase loop of interaction
DESCRIPTION
Post-purchase loop of interaction to tell a brand storyTRANSCRIPT
Post-purchase loopof interaction
an example
Post-purchase loop of interactionan example
1. SCAN the digital code (eg Aurasma)on pack with a smartphone...
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Brand X
Post-purchase loop of interactionan example
2. DOWNLOAD an invite to a Brand X pop-up eventwith a Foursquare GPS link for the location...
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2Brand X
Post-purchase loop of interactionan example
3. PARTICIPATE in games and activities at eventto win digital points tokens credited to Facebook...
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2Brand X
Post-purchase loop of interactionan example
4. REDEEM the credit tokens at a local store by downloadinga QR code to get 50% o� a new can of Brand X...
completing the loop.
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Brand X
We believe the linear one-way approach tobrand communication is out of touch
with today’s consumers... do you agree?
Linear is dead. long live the loop!
tell us what you think:
+44 (0)203 589 6098btlbrands.com