breew storytelling-hevs

HES-SO - Storytelling dans le digital novembre 2016

@thierryweber

but first of all…

in 2004!

how to create a company

how to create a company

• no business plan?

• Without market research?

• No bank?

• No strategy?

my tools box

my tools box

• website: CMS

• A video camera

• subjects and a list of "guests"

• the nerve!

• And above all: the regularity

results

more than 2523 linkedin contacts

• Secteur médico-psychologique (2)

• Sécurité civile (2)

• Armée (1)

• Chantiers navals (1)

• Équipements et services de loisirs (1)

• Formation primaire/secondaire (1)

• Industrie textile (1)

• Institutions religieuses (1)

• Jeux d’argent et casinos (1)

• Mandat politique (1)

• Marchés des capitaux (1)

• Médecines alternatives (1)

• Parti politique (1)

• Plastiques (1)

• Police/gendarmerie (1)

• Services d’investissement (1)

• Traduction et adaptation (1)

• Transports maritimes (1)

more than 2523 linkedin contacts

using social media?

• branding

• audience

• views

• followers

• interaction !

• dialog

• likability

• visibility

• links

content strategy

steps

Audit

advertising campaigns

digital strategy

webSite, Platforms and Networks

Community management

media plan

contents production

online watchingstatistics

Visibility and awareness

way of doing• Audit of the Web site and the various existing supports(media)

• SEO Audit

• MEDIA PLAN

• Implementation of campaigns, on-line advertising

• Elaboration of the strategy

• Community management

• Implementation of additional supports (media)

• Arrangement of the existing supports and the revision of the Web site

• contents production

• leads generation

• sales

• Média/PR

les outils

• Rédactionnel

• L’image

• La vidéo

les pistes de contenus

• Vos clients (témoignages et/ou histoires)

• Fiction

• Votre histoire/témoignage

• Documentaire

• Interviews*

• Making of

• les tutoriels

example #1 La Cène

example #2 thyon

example #3 Valmont

example of detec

Productions

Campagne Energie 2050 du Detec

Example of Detec

Example of DetecA long term campaign

• Make multiple video dedicated to Youtube

• Target audience: young public

• Media plan for broadcasting

• bloggers operation

• Live twitting

• Making of (photo & video)

• Provision of featured content

• ROI

• Back on the visibility of this operation

example of detec

will it blend?

amazon

Productions

Campagne Web, TV et offline

Productions

Making of

example of berdoz optic

example of berdoz opticA TRANSMEDIA campaign

• Customers at the heart of communication

• Production of several tv spots

• Production of several vidéos dedicated to Youtube

• bloggers

• Making of (photo et video)

• media plan for broadcasting

• PLV stores

• Displays

• Deco BUS

AVEC BERDOZ OPTIC, VOS LUNETTES SONT AJUSTÉES À VOTRE VIE.

Rue du Seyon 4 - www.berdozoptic.ch

MYOPEFASHION ETSPORTIVEIsabelle C.Vionnaz


Miki, chroniqueuse chez breew

some references

thanx for watching!

november 2016

breew storytelling-hevs

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