BUILDING BRAND ADVOCATES

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Once your customers buy from you, your goal is to not only turn them into customers for life, but to make them advocates of your brand and business.

This means that customers value you and your business so much, they actively show public

support or recommendation for it.

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Much of the business they got was due to word of mouth referrals and people showing off their iPhones / iPods/ etc. because they were proud

to own them.

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How to Create Raving Fans Overtime

1. Never ‘duck a call’ and be transparent with your customers.2. Continue to develop a relationship3. Have their best interests in mind. 4. Create a loyalty program and give special rewards to repeat buyers

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Probably the best way to continue to keep customers is to focus on making your product and services

better based off of customer feedback and requests

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Exercise So for this section, see if you can come up with 3 new ways to reward buyers and build relationship with them. If you haven’t already, is there a way to

1. Follow up to see how they are enjoying your product?2. Reward clients with free bonuses or gifts?3. Create a loyalty program?4. Give a way for customers to help promote and show off your products?

Or maybe something else to turn customers into repeat buyers?

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Final Thoughts and Advice

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