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    Brand Guidelines

    Version 2.0

    Created By Simply Digital Marketing

    Note: the purpose of th is doc ument is to help you out l ine what to inc lude in your

    brand guid el ines. For maximum impact, its recommended that you create a brochure

    style PDF which present you r guidel ines in a profession al and attract ive way.

    Heres a good example of what I mean:

    http://www.easy.com/PDFs/easyGroup_Brand_Manual.pdf

    http://www.easy.com/PDFs/easyGroup_Brand_Manual.pdfhttp://www.easy.com/PDFs/easyGroup_Brand_Manual.pdfhttp://www.easy.com/PDFs/easyGroup_Brand_Manual.pdf

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    1. CONTENTS

    1. Contents .......................................................................................................................................... 22. Who are the guidelines for? ............................................................................................................ 33. About your brand ............................................................................................................................. 3

    Who we are ......................................................................................................................................... 3What we do .......................................................................................................................................... 3

    4. Vision, Mission, Position, Values & Strapline .................................................................................. 3Mission ................................................................................................................................................. 3Vision ................................................................................................................................................... 3Position ................................................................................................................................................ 3Values .................................................................................................................................................. 3Strap Line ............................................................................................................................................ 3

    5. Visual identity .................................................................................................................................. 4Logo ..................................................................................................................................................... 4Naming ................................................................................................................................................ 4Dos and donts .................................................................................................................................... 4Colours ................................................................................................................................................ 5Type Faces .......................................................................................................................................... 6The Faces of Marketing ....................................................................................................................... 6

    6. Language and Tone ........................................................................................................................ 77. Social Media .................................................................................................................................... 78. Collateral Examples ........................................................................................................................ 7

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    2. WHO ARE THE GUIDELINES FOR?

    Are they for your employees, partners, agencies etc?

    3. ABOUT YOUR BRAND

    WHO WE ARE

    About your company

    WHAT WE DO

    What do you do? Products, services etc.

    4. VISION, MISSION, POSITION, VALUES & STRAPLINE

    MISSION

    Mission statement

    VISION

    Vision statement

    POSITION

    Your position in the market

    VALUES

    People Brand

    STRAP LINE

    Strap line here

    If need be, explain your strap line and its meaning help your audience understand your brand.

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    COLOURS

    Enter specific colour details here - examples below:

    For main logo

    Dark blue: #0f78b2 / R:15 G:120

    For main logo

    Light blue: #2993d1 / R:41 G:147

    For Grey Scale Logo

    Dark grey: #656565 / R:101 G:101 B:101

    For Grey Scale Logo

    Light grey: #808080 / R:128 G:128

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    TYPE FACES

    Detail which fonts can be used, when and where. Heres a few examples of what to include:

    Helvetica Neue

    A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

    a b c d e f g h I j k l m n o p q r s t u v w x y z

    1 2 3 4 5 6 7 8 9 0 ! ? . , ;

    Used in our marketing collateral

    Arial Black Bold

    A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

    a b c d e f g h I j k l m n o p q r s t u v w x y z

    1 2 3 4 5 6 7 8 9 0 ! ? . , ;

    Used for all company documentation, communications; headlines and for highlighting key words and

    phrases

    Arial Black

    A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

    a b c d e f g h I j k l m n o p q r s t u v w x y z

    1 2 3 4 5 6 7 8 9 0 ! ? . , ;

    Used for all company documentation, communications; body trext

    THE FACES OF MARKETING

    Examples of the types of images you use e.g. smiling professionals

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