brand guidelines for giftxoxo & frogo

BRAND GUIDELINES

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BY DESIGNING TEAM

The basic elements | The core elements that make up our brand

The Giftxoxo.com logo

Our logo is a copyright protected element and must therefore be

treated as legal property. It should always be presented in a strong.

confident and consistent way

Primary logo reproduction

Our primary logo is Blue with Meroon

and should be reproduced on a

white background.

Single colour logo reproduction

When colour is not available the logo can

be reproduced in black logo type on a

white background or white reversed out of

a black background.

Secondary logo reproduction

The alternative presentation {our secondary

logo} is reverse logotype - ie. white out of a

red background.

C:80 M:0 Y:5 K:0 C:9 M:82 Y:65 K:16


The Frogo logo

Our logo is a copyright protected element and must therefore be

treated as legal property. It should always be presented in a strong.

confident and consistent way

Primary logo reproduction

Our primary logo is Pink Red with Black

and should be reproduced on a

white background.

Single colour logo reproduction

When colour is not available the logo can

be reproduced in black logo type on a

white background or white reversed out of

a black background.

Secondary logo reproduction

The alternative presentation {our secondary

logo} is reverse logotype - ie. white out of a

Pink Red background.

C:0 M:100 Y:60 K:0 C:0 M:0 Y:0 K:100

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PLEASE DON’T...

To maintain the integrity of theGiftxoxo & Frogo logo, and to promote theconsistency of the brand, it is importantto use the logo as described in theseguidelines.

The examples shown here illustratepossible misuses of the Giftxoxo & Frogologo that should be avoided.

x

DON’T create a logo lockup with text

x

DON’T rearrange the logo elements

x

DON’T rotate the logo

x

DON’T stretch the logo

x

DON’T create a gradient logo

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DON’T outline the logo

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DON’T add a drop shadow to the logo

x

DON’T add reflections or any othergraphic filters to the logo

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DON’T change the proportionsbetween the symbol and logotype

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DON’T use non-approved colors

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DON’T use gray on a color background

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DON’T place the logo on a colorwithout sufficient contrast

Gift Memories, Not Things

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DON’T change the proportionsbetween the symbol and logotype

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DON’T outline the logo

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DON’T add a drop shadow to the logo

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DON’T create a pattern with the logo

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What to do in any Design | The core elements that make up our brand

Create a visual pros and cons listBefore any big design decision, it's worth making a list of the pros and cons of each possibility so you can get all those thoughts out of

your head and organized on paper. This old trick can help making any kind of decision easier. But don't stop at just a couple of columns

of written words. After making your pros and cons lists for each possible choice, draw a big bubble and a small bubble for each choice

on the chopping block. Then reorganize your list of pros and cons into the bubbles: The pros or cons that seem the biggest or the most

important go in the big bubble. The less-important seeming pros and cons go in the small bubble. Do this for each possible choice.

Then, step away and see which choice has the big bubble with the most pros. This might help you understand not just all the pros and

cons associated with a design decision, but also the ones that will have the biggest impact on your home and life.

Get at the heart of why you're making a design decisionSometimes when it gets down to decision time, we've forgotten why the decision is on the table to begin with. Do you really want to

knock that wall down, or is that just an idea you thought of before you moved in and really lived in the space? Do you really want to

paint your walls a bold color or are you doing it because you got insecure about how neutral colored your space is (even though you

love it). It sounds like a lot of work — and maybe even a little unnecessary — to hunt down the true motivation behind a design decision

you're facing, but knowing the real why of the matter will help you know which choice is right for you (even if it turns out that you don't

need to make a choice after all).

Promise to not look back or drown in what-ifsNo matter what you decide, promise that you'll go forward and not drown in what-ifs. Once a design decision is made, it's time to load

up on confidence and trudge forward without looking back. Even if you're feeling good about your design decision, the more

challenging or bold the design, the more of a chance insecurity might creep into the process. Let too much uncertainty in, and you

might not even like the end result when you're finished. So keep doubt in check by not allowing yourself to question your decision,

staying true to the original choice, re-looking over your pro bubble and remind yourself why you made the design decision in the first

place.

rogo 13 mm

67 mm

5.2 mmGap

Company Name

1)

2) 14 pt

Tag Line3) 10 pt

Address4) 10 pt

Over all Margin5) 8mm

There is no watermarks6)

#17, 2nd Floor, Bhagyalaxmi Square, 3rd Sector, HSR Layout, Bangalore 560 102. Ph: 080 6565 6000

Email:[email protected], Website: www.giftxoxo.com

Nreach Online Services Private Limited

ACTIVITIES & EXPERIENCES | GIFT VOUCHERS | REWARDS & RECOGNITION

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(3)(4)

(1)

(2)

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Letterhead size is 210mm x 297 mm7)

Printing Media Designs | The core elements that make up our brand

Letterhead

rogo 13 mm

50.8 mm

5.2 mmGap

Address

1)

2) 11 pt

Tag Line - First Line 23pt Second Line 40pt

3)

Over all Margin4) 8 pt

Gift

Vo

uche

rs

WOW

Experiences

Rewards & recognition

DiscoveryChoice

Delight

Nreach Online Services Pvt Ltd,#17, 2nd Floor, Bhagyalaxmi Square, 3rd Sector, HSR Layout, Bangalore ‐ 560 102.Phone : 080 6565 6000 www.giftxoxo.com

Gift Memories

Not thingsrogo

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(1)

(2)

(4)


Envelop

(5)

Envelop Size 8 x 4.5 Inchs4)


Business Card

ADVENTURE | GOURMET |Travel | Wellness | Hobbies & Activities | CSR | gift VOUCHERS | RNR

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Gift memories, not things

ONE VOUCHER FOR ALL YOUR GIFTING NEEDS

Visit Giftxoxo.com, choose what you want

to buy and use this voucher code at the checkout

3000 GIFT A CHOICE

Experience & Activities Around you

Best Rewards & Recognition

Portal

XOXOEngagerogo

+91 9686575878

[email protected]

Manoj AgarwalCo founder

EXPERIENCES & ACTIVITIES | GIFT VOUCHERS |REWARDS & RECOGNITION

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Nreach Online Services Pvt. Ltd#17, 2nd Floor, Bhagyalaxmi Square,

3rd Sector, HSR Layout,

Bangalore- 560 102.

Ph: 080 6565 6000

www.giftxoxo.com

(1)

(2)

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(9)

(3)

(4)

(5)

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1) Giftxoxo Logo - 18 x 6.2 mm

2) Address - 5.2pt

3) Frogo Logo - 13.3 x 5.3mm

4) Person Name - 10pt

5) Designation - 7pt

6) Phone No - 7pt

7) Mail ID - 7pt

8) Tag line - 6pt

9) Visiting Card Size - 89 x 54 mm

10) Margin - 5mm

11) Category Names - 7.3pt

12) Category Images

Front

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Back

(11)

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Experience Card

1) Giftxoxo Logo - 20.452 x 7.063 mm

2) Experience Name - Futura Md Bt - 10pt

3) Experience Image - Suitable image

4) Experience Description - 8pt

5) Experience Card Size - 6 x 4 in


7) You should Know - Futura Md Bt - 8pt

8) You Experience - Futura Md Bt - 8pt

9) Available Booking Date

10) Available Booking Timing

11) Category Icon

12) Experience Card Number - 7pt

13) Experience Valid For

14) Venue - Futura Md Bt - 7pt

CLIMB IT UP

TURN

Enter experience box code mentioned on Experience Redemption Card

Choose one Experience

48hrs

Visitwww.giftxoxo.com/experiences

Select your booking date & time,get confirmation over e-mail

You Experience

You Should Know

[email protected] 080 65656000

ENJOY YOUR EXPERIENCE Available Booking Days

M T W T F S S

Available Booking Timing

7.00 AM 12.00 PMAny 4 hrs

HOW TO REDEEM

VENUE VALID FOR SERIAL NUMBER TYPE

EquilibriumRamnagar,

BANGALORE, KarnatakaA3 AdventureCouple

Front

Back

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(3)

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(10)

(11)(12)

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(6)


Printing on Experience Big Boxes


2) Personalized Logo

3) Personalized Name - DIN Medium - 18pt

(1)

(2)

Dear Guru

(3)


Sleeves on Experience Boxes

1) Giftxoxo Logo (Top Flip) - 20.5 x 9.5 mm

2) Customized Logo

3) Customized Massage - Din Medium - 12pt

4) Giftxoxo Logo (Main page) - 20.5 x 9.5 mm

5) Giftxoxo Logo (Bottom Flip) - 20.5 x 9.5 mm


7) Website - Futura Md Bt - 16pt

8) Tag Line - Mueso 700 - 28pt

(1)

(4)

(5)

(6)

(8)

Congratulations (3)

(2)

(7)

35 mm

Logo

112 mm

35 mm

112 mm

16 mm


Code Card For the Experience Box


2) Validity for the Experience

3) Experience Box Code

4) Experience Redemption Process

5) Phone Number

6) E-mail Id

Experience Redemption Card

Experience Box Code

DUMMY

Valid upto

DUMMY

Experience Redemption Process

[email protected] 080 65656000

You can redeem your Experiences with the information on this card.Keep this with you.

Enter Experience box code mentioned on front side of this card

Select your booking date & time, get confirmation over e-mail

48hrs

Choose one Experience

Visitwww.giftxoxo.com/experiences

Front

Back

(1)

(2)

(3)

(4)

(5)

(6)

Register ImmediatelySend SMS GX <Your First Name> <Box Code> to 575758

Engraving on Experience Boxes

(3)

(4)

Happy Birthday

Dear Guru

(1)

(2)

Happy Birthday

(5)

Logo

(6)

1) Personalized Name - DIN Medium - 15pt

2) Personalized Massage on Box - Century Gothic - 18pt

3) Giftxoxo Logo - 32 x 11mm


5) Personalized Massage on sleeve - DIN Medium - 15pt

6) Customized Logo


Digital Media Designs | The core elements that make up our brand

GIFTXOXO & FROGO Email Designs

Header

Size: Width - 800pixel

Sample Mailer

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Footer

800px

100p

x

800px

100p

x

080 [email protected] www.giftxoxo.com Contact us: [email protected]

Frogo Banner

2500+ Activities, 10 CitiesBook amazing Activities On the Go

rogo Download & Get `100/-*

*On Registration, Get Coupon Code

in your Email Instantly

800px

150p

x


GIFTXOXO Website Related Designs

Web-banner

EXPLORE NOW

Gift Memories, Not Things

Expect a surprise onyour special daysLet us know more about you

Font: Heading - Handlee

Sub Heading - Helvetica

1350px

480p

x

75

px

Left Side Colour Match It To Image Theme And Center Border Also


GIFTXOXO Outdoor Creatives

Banner Design

Gift Memories, Not ThingsRewards & Recognition | Loyalty

Referrals| Birthdays | Weddings

Landscape Creative Portrait Creative

Gift Memories, Not ThingsRewards & Recognition | Loyalty

Referrals| Birthdays | Weddings

Main highlight in creative should be Logo & Call to Action


FROGO OutDoor Creatives

Banner Designs

[email protected] 080 6565 6000

2500+ Activities & Experiences Across India

DOWNLOAD & GET A CHANCE TO WIN AN iPHONE 6

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Landscape Creative



FROGO OutDoor Creatives

Sample Leaflet & Poster Designs


Download Frogo App Today

Discover And Book AmazingActivities On The Go

& GET A CHANCE TO WIN AN iPHONE 6

WHATSAPP “HOPON <YOUR NAME>” TO 08065656000

Use Coupon Code 7881B6DF & Get `200/- Off On Your First Activity

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Download Frogo App Today

Discover And Book AmazingActivities On The Go

& GET A CHANCE TO WIN AN iPHONE 6

WHATSAPP “HOPON <YOUR NAME>” TO 08065656000

Use Coupon Code 7881B6DF & Get `200/- Off On Your First Activity

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Leaflet Size: A5 Size with 5mm Bleed


Poster Size: 12x18 with 5mm Bleed


FROGO App Related Works

Sample App Category Images

Note: No Foreigner Images (Under 300 Res & Below 50Kb)

356px214p

x



Sample App Category Icon

Note: Vector Format Under 300 Res & File size is Below 5Kb

70px

70px



Sample App Push Notification

Note: Under 300 Res & File size is Below 50Kb

660px450p

x

Engraving Media Designs | The core elements that make up our brand

Order Confirmation Process

Order mail comes thtoughSales/Marketing Team

BD Team willshare the cards list

Design team combine thecards & send for approval

BD Team has to check & approve the cards

Accounts Team hasto share the invoice

Backend Team hasto share the codes

Designing Team willprocess the order

Operation Team willdo the QC & Dispatch

Sales/Accounts teamfollow the payments etc


Printing Vendor Details

Digital Printing

Offset Printing

Screen Printing

1Day

2-3 Days

2-3 Days

2-3 Days

Engraving

Card Embossing

Sambhav Trading Co.Amar - 080 41247137/22224385

Shabdhakosh DigitalsKishan - 9900042412

Balaji PrintsAnil - 9886030944

Shabdhakosh DigitalsKishan - 9900042412

Cards SolutionsAsha - 080 25254063

2-3 Days

Company NamePerson Name & Contact Number

Duration for Production


Gifting Website’s for Reference:

www.redletterdays.co

www.thegiftexperience.co.uk

www.ifonly.com

www.lastminute.com/experiences

www.virginexperiencedays.co.uk

www.giftexperiencescotland.com

www.buyagift.co.uk

www.debenhams.com › Gifts

www.excitinglives.com

www.johnlewis.com › Gifts

www.boots.com › Gift › Gifts by type

www.experiences.next.co.uk

www.argos.co.uk

www.trulyexperiences.com

www.iwantoneofthose.com

www.activitysuperstore.com

www.houseoffraser.co.uk/Gift+Experiences

www.cloud9living.com

www.tinggly.com

www.experiencedays.co.uk

www.findmeagift.co.uk

www.raceland.co.uk

www.rosewoodlondon-experiences.com

www.mauijim.com

www.sambadays.com

www.peek.com

www.redballoon.com.au/experience-gifts

www.excitations.com

http://sosh.com/

https://www.headout.com/

https://www.trekurious.com/

www.viator.com/

www.getyourguide.com/

https://www.sidetour.com/

www.smartbox.com/

www.uniqgift.com/

http://www.grayline.com/

http://www.tui-group.com/en

www.groupon.com

www.silverstone.co.uk › Experiences


R&R Website’s for Reference:

www.https://bonus.ly

www.Achievers.com

www.Work.com

www.Terryberry,com

www.Globoforce.com

www.OCTanner.com

www.SuccessFactors.com

www.YouEarnedIt.com

www.Kudos.com

www.hifives.com

www.hrweb.mit.edu.com

www.www.capterra.com.com

www.https://www.redii.com

www.recognitionrewards.com

www.peoplestreme.com

www.loyaltyworks.com

www.workstars.com

www.wooboard.com

www.terryberry.com

www.youearnedit.com

App UI Website’s for Reference:

www.PEEK.com.com

www.smart box.com

www.headout.com

www.urbanclab.com

www.sosh.com

THANK YOU

BY DESIGNING TEAM

brand guidelines for giftxoxo & frogo

Technology