brand guidelines · 2020-02-13 · magni brand guidelines 7 the logo and typography the magni...

BRAND GUIDELINES

MAGNI • Brand Guidelines2

INTRODUCTION

These guidelines describe the visual and verbal elements that represent MAGNI‘s corporate identity. This includes our name, logo and other elements such as colour, type and graphics.

Sending a consistent and controlled message that conveys who we are is essential for presenting a strong, unified image of our company.

These guidelines reflect MAGNI‘s commitment to quality, consistency and style.The MAGNI brand, including the logo, name, colours and identifying elements, are valuable company assets.

Each of us is responsible for protecting the company’s interests by preventing unauthorised or incorrect use of the MAGNI name and marks.

THE DESIGN GUIDELINES

THE LOGO DESIGN 6THE CORPORATE TYPOGRAPHY 12THE CORPORATE COLOURS 16THE CORPORATE STATIONERY 20THE CUSTOMISED GRID SYSTEMS 24THE CORPORATE ICONS 32THE LOGO “MYMAGNI” 34THE LOGO “MAGNINGAM” 40

CONTENT

THE LOGO DESIGN

MAGNI • Brand Guidelines 7

THE LOGOAND TYPOGRAPHY

The MAGNI Master Brand or Corporate Logo comprises two elements: the logo symbol and logotype. The logo symbol is a powerful image evoking the shape of our machine cabin with the strength of our red background.

The logotype has been carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of upper case letters.

The typeface is Futura Std and has been chosen to complement and offset the logo symbol.The corporate logo is presented through the use of colour as well as shape and form. It is a fresh and appealing blend of colours chosen for their strong combination - modern - classic - timeless.The colours have been selected according to international standards as shown below and are easily implemented.

FONT: Futura STD boldA

B

DARK VERSIONLIGHT VERSION

In negative the font of the payoff “TELESCOPIC HANDLERS“ turns white.In negative the font of the payoff “TELESCOPIC HANDLERS“ turns white but is also acceptable in red.

C

A

B C

FONT: Futura STD light


THE LOGOCONSTRUCTION

It is important to keep corporate marks clear of any other graphic elements. To regulate this, an exclusion zone has been established around the corporate mark. This exclusion zone indicates the closest any other graphic element or message can be positioned in relation to the mark of the symbol itself and our company name – they have a fixed relationship that should never be changed in any way.

SAFE ZONE / LOGO CLEAR SPACE

MINIMUM LOGO SIZE

Definition

Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should invade this zone.

X

X

X

X

X

X

3,5 X

Full LogoMinimum Size: 30mm x 9.5 mm


It is extremely important for brand success that the logotype and signatures be correctly displayed. This includes always using the correct typefaces and the correct relative positioning and size of all elements. The examples on this page illustrate unacceptable samples.

INCORRECT LOGO APPLICATIONS

AGNITELESCOPIC HANDLERS

Definition

1. Do not distort any portion of the logotype/signature.2. Do not crop any portion of the logotype/signature.3. Do not tilt the logotype/signature.4. Do not rotate the logotype/signature. (An obvious exception to this guideline would be a vertical street pole banner with logo appearing as the primary element in a vertical position by necessity.)

5. Do not rearrange components in the signature.6. Do not alter the alignment of any component of the signature.7. Do not alter the relative size of the logotype and the unit signature.8. Do not alter the typeface of the logotype.9. Do not alter the typeface of the signature.10. Do not alter the type style (e.g., from all caps to cap/lowercase) of the signature.11. Do not add a drop shadow to any part of the signature.12. Do not alter the relative size of the logotype and logomark.


The Logo dark version will be used when the background colour is dark.The Logo light version will be used when the background colour is light.

POSITIVE & NEGATIVE VERSION

NEGATIVEPOSITIVE


CORRECT PRINTED BACKGROUND COLOURS

A) C0 M0 Y0 K0

C) C80 M60 Y55 K60

B) C10 M100 Y100 K5

D) C0 M0 Y0 K100

THE CORPORATE TYPOGRAPHY


THE LOGOFONT

PRIMARY FONT: Futura Std BoldFUTURA Std Bold is a linear type of character that derives from the characteristics of Bauhaus design, such as compositional balance and constructivism. It stems from the redesign by Paul Renner of a character originally designed by one of his students of the Graphische Berufsschule in Frankfurt.It was presented by Renner himself at the V Triennale di Milano, in 1933, encountering great success in a very short time.

SECONDARY FONT: Futura Std LightFUTURA Light is a linear type of character that derives from the characteristics of Bauhaus design, such as compositional balance and constructivism. It stems from the redesign by Paul Renner of a character originally designed by one of his students of the Graphische Berufsschule in Frankfurt.It was presented by Renner himself at the V Triennale di Milano, in 1933, encountering great success in a very short time.

ABCDEFGHILMNOPQRSTUVZ ABCDEFGHILMNOPQRSTUVZ

0123456789 0123456789

!:#&;?©®%*<>=@ª�™√∞" !:#&;?©®%*<>=@ª™√∞"

Bold Light

Figures Figures

Special Characters Special Characters

FUTURA STD BOLD FUTURA STD LIGHT


THE CORPORATE FONT AND TYPOGRAPHY

THE FONT: OPEN SANS

OPEN SANS is a sans-serif font designed by Steve Matteson and commissioned by Google. According to Google, it was developed with“an upright stress, open forms and a neutral yet friendly“ appearance and is optimised for legibility across print, Web and mobile interfaces.

ABCDEFGHILMNOPQRSTUVZabcdefghilmnopqrstuvz






Extrabold

Italic

Bold

Regular

Semibold

Light

!:#&;?©®%*<>=@ª™√∞"0123456789

Special Characters and figures

OPEN SANS


Open sans Extrabold - Colours: Black - Uppercase

Open sans Regular - Colours: Black

Open sans Regular - Colours: Red Magni - Uppercase

HEADLINES

COPY TEXT

SUBTITLE

OPEN SANS

Open Sans

OPEN SANS

COLOUR CODESCOLOUR CODES

CMYK : C10 M100 Y100 K5 RGB : R175 G23 B26 Web : #ae171aPANTONE: 1797

CMYK : C0 M0 Y0 K100 RGB : R32 G32 B30 Web : #20201ePANTONE: Process Black C

THE CORPORATE COLOURS


THE LOGO COLOURS

PRIMARY COLOUR SYSTEMExplanation: MAGNI has two official colours: red and grey. These colours have become a recognisable identifier for the company.

Usage: Use them as the dominant colour palette for all internal and external visual presentations of the company.

COLOUR CODES COLOUR CODES COLOUR CODES

CMYK : C0 M0 Y0 K0 RGB : R255 G255 B255 Web : #ffffff

100% 100%

80% 80%

60% 60%

40% 40%

20% 20%

BA

C

A B C

A

CMYK : C10 M100 Y100 K5 RGB : R175 G23 B26 Web : #ae171aPANTONE : 1797

CMYK : C80 M60 Y55 K60 RGB : R48 G55 B59 Web : #2F383CPANTONE : 433


THE “M” SYMBOL

“M” COLOURS

The M symbol can also be used alone and represents the shape of the cabin of our machines. The stylised shape immediately evokes the MAGNI brand and is easily linked to the product range. The colour is the iconic MAGNI red.

COLOUR CODES

COLOUR CODES

CMYK : C10 M100 Y100 K5 RGB : R175 G23 B26 Web : #ae171aPANTONE : 1797

CMYK : C0 M0 Y0 K0 RGB : R255 G255 B255 Web : #ffffff


INCORRECT BACKGROUND COLOUR APPLICATIONS

THE CORPORATE STATIONERY

Dimensions 297 x 210mmDIN A4


Weight 120g/m Uncoated white


Print OffsetCMYK

Print OffsetCMYK

Parameter Parameter

Explanation: The letterhead is used for all official communications issued by MAGNI.

NOTEPADSTHE COMPANY LETTERHEAD

Explanation: The notepad layout reflects the family feeling of all MAGNI literature, with the typical, right side rounded edge. Available in red or anthracite grey.

Magni Telescopic Handlers SrlVia Magellano, 22 - 41013 Castelfranco Emilia (MO) - ITALYTel. +39 059 8031000 • Fax +39 059 8638012 • P. IVA/C.F. IT03353620366 • SDI: XMXAUP4 • Capitale Sociale 1.262.500 Euro i.v.www.magnith.com



Print OffsetCMYK

Parameter

Explanation: This shows the approved layouts with the primary elements of the MAGNI stationery system for the front- and rear of the letterheads. Available in red or anthracite grey.

FOLDER

www.magnith.com

BUSINESS CARDS

Explanation: This shows the approved layouts with the primary elements of the MAGNI stationery system for business cards.

Parameter

Parameter

Dimensions 85 x 55 mm


Print CMYK

Magni Telescopic Handlers srlVia Magellano, 22 41013 Castelfranco Emilia, MO (Italia)C.F. e P.IVA 03353620366SDI: XMXAUP4www.magnith.com

SALES DEPT.Office: +39 059 8031000 [email protected]

PURCHASE DEPT.Office: +39 059 [email protected]

Explanation: This shows the approved layout with the primary elements of the MAGNI stationery system for envelopes.

COMPANY ENVELOPE



Magni Telescopic Handlers SrlVia Magellano, 22 - 41013 Castelfranco Emilia (MO) - ITALYTel. +39 059 8031000 • Fax +39 059 8638012P. IVA/C.F. IT03353620366 • SDI: XMXAUP4 www.magnith.com

THE CUSTOMISEDGRID SYSTEMS

CATALOGUE GRID SYSTEMS

RTHFONT: Open Sans70pt - Colour: black Extrabold

MARGIN: 10mm


STANDARD LITERATURE FORMATS

These are the adopted formats for corporate literature:

Tri-folder: 140x140mmBrochure Application: 200x200mmBrochure: A4 (210x297mm)

RTHAPPLICATIONAPPLICATION

I ALWAYS FEEL SAFE ON A MAGNI

6.46SHRTH

www.magnith.com

RTH


CORPORATE COLOURED IMAGES

The Company choice is to use selective desaturation, with images where red stands out to the maximum. The same stylistic choice has been adopted for the official Instagram page. For official literature, other images are not allowed except with this filter.


STANDARD POSTER FORMAT

This is the corporate layout for the wall-poster. Printed on photo paper with a glossy finish.Various subjects featuring the RTH and HTH ranges are available.

Dimensions: 70x100 cm

RTH5.25

RTH6.35


FLAGFORMAT

This is the layout adopted for the indoor /outdoor ground flags printed on nautical canvas to guarantee greater resistance also in terms of colour.

Dimensions: 60x200 cm Dimensions: 150x300 cm Dimensions: 120x365 cm

www.magnith.com www.magnith.com


DESKTOP WEBSITE GRID SYSTEM

The MAGNI website homepage reflects the chromatic and stylistic choices adopted for the off-line collection with desaturated images and corporate fonts for all texts. The website is responsive to all major devices.

Example: PC


MOBILE WEBSITE GRID SYSTEM

Example: Tablet Example: Mobile

THE CORPORATE ICONS


ICONSTYLE

MAIN SECTOR ICONS

STD EQUIPMENT ICONS

USAGE ICONSFAMILY ICONS

An icon is a pictogram displayed on a screen or print layout in order to help the user navigate through the content more easily.


THE LOGO“MYMAGNI“


THE LOGO“MYMAGNI”

This logo refers to the GPS system for fleet management that we are installing on each machine. The addition of the MY symbolises the possibility for each customer to check and follow their full fleet of machines step by step in real time. The connection icon, meanwhile, intuitively symbolises the ability to detect all useful machine data, like a classic tracking system.


B

C

D


In negative the font of the payoff “REAL TIME DATA“ turns white.In negative the font of the payoff “REAL TIME DATA“ turns white but is also acceptable in red.

A

A

B C D

A

FONT: Open Sans regular

FONT: Open Sans bold

FONT: Open Sans extrabold



It is important to keep corporate marks clear of any other graphic elements. To regulate this, an exclusion zone has been established around the corporate mark. This exclusion zone indicates the closest any other graphic element or message can be positioned in relation to the mark of the the symbol itself and our company name – they have a fixed relationship that should never be changed in any way.

These are the icons that represent the MyMagni GPS system. The red version is used on our literature and web-site while the black one is the image that represents the App that can be downloaded directly from both Apple and Google Store.


LOGO ICON AND LOGO APP MINIMUM LOGO SIZE

Definition


X

X

X

X

X

X

3,5 X

3,5 X

1/2 x

Full LogoMinimum Size: 35mm x 12mm

MOBILE




AGNIREAL TIME DATA

MY

Definition


5. Do not rearrange components in the signature.6. Do not alter the alignment of any component of the signature.7. Do not alter the relative size of the logotype and the unit signature.8. Do not alter the typeface of the logotype.9. Do not alter the typeface of the signature.10. Do not alter the typestyle (e.g., from all caps to cap/lowercase) of the signature.11. Do not add a drop shadow to any part of the signature.12. Do not alter the relative size of the logotype and logomark.



A) C0 M0 Y0 K0

C) C80 M60 Y55 K60

B) C10 M100 Y100 K5

D) C0 M0 Y0 K100



NEGATIVEPOSITIVE

THE LOGO, VERTICAL VERSION


THE LOGO“MAGNINGAM“


THE LOGO“MAGNINGAM”

This is the name and then the logo of the MAGNI mascot. It is a palindrome meaning that it reads the same backward or forward. This logo also maintains the chromatic and graphic characteristics that distinguish the corporate logo, and for this reason, it fully follows the rules of its correct use.



A



It is important to keep corporate marks clear of any other graphic elements. To regulate this, an exclusion zone has been established around the corporate mark. This exclusion zone indicates the closest any other graphic element or message can be positioned in relation to the mark of the symbol itself and our company name – they have a fixed relationship that should never be changed in any way.


MINIMUM LOGO SIZE

Definition


X

X

X

X

X

X

4 X

Full LogoMinimum Size:40mm x 6,7mm




AGNINGAM AGNINGAM

Definition


5. Do not rearrange components in the signature.6. Do not alter the alignment of any component of the signature.7. Do not alter the relative size of the logotype and the unit signature.8. Do not alter the typeface of the logotype.9. Do not alter the typeface of the signature.10. Do not alter the type style (e.g., from all caps to cap/lowercase) of the signature.11. Do not add a drop shadow to any part of the signature.12. Do not alter the relative size of the logotype and logomark.

M



A) C0 M0 Y0 K0

C) C80 M60 Y55 K60

B) C10 M100 Y100 K5

D) C0 M0 Y0 K100



POSITIVE & NEGATIVE VERSION

NEGATIVEPOSITIVE

www.magnith.com

MAGNI TELESCOPIC HANDLERS S.R.L.HEADQUARTERSVia Magellano, 22 - 41013 Castelfranco Emilia, Modena, ItaliaTel. +39 059 8031000

MAGNI TELESCOPIC HANDLERS UK LtdUnit10, Holton One, Holton Heath Industrial Estate, Holton Rd.Poole, Dorset, BH16 6LGTel. +44 01202 070279

MAGNI TH FRANCE2, Rue Amédée Bollée 44360 Vigneux de BretagneNantes, FranceTel. 02 40 47 54 95

MAGNI DEUTSCHLAND GmbHMergenthaler Straße 2748268 GrevenTel. +49 (0) 2571-5404261

MAGNI AMERICAS, INC9154 Woodend RdEdwardsville, KS 66111Tel. 913 602 4217

MAGNI SA (PTY) LTD15 Dakota Crescent, Dakota Business Park, Unit 2Airport Park, Germiston 1401Tel.+27 (0)11 864 0031

MAGNI AMERICA, LLC.616 West 1st AvenueRoselle, NJ 07203Tel. 844-2RO-TATE

MAGNI ASIA PACIFIC Ptd. Ltd.No.72, Pasir Ris HeightsSingapore 519279.Tel. +65 96747246

brand guidelines · 2020-02-13 · magni brand guidelines 7 the logo and typography the magni...

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