braden tutorial 1 - intro and linkedin
TRANSCRIPT
COMM 202
Tutorial 1: Intro & LinkedIn
T38 & T39
Braden Fong
Agenda
• Who am I?
• Why am I here?
• Course expectations
• Action items
Who am I?
• Born in Burnaby, BC
• 5th year at the Sauder School of Business
• Studying OBHR as my Major
• Favourite class so far is…
COMM 202
My Strengths
• Communication
• Competition
• Includer
• Activator
• Arranger
My Saboteurs
• Stickler
• Hyper-Achiever
• Pleaser
• Hyper-Vigilant
• Controller
• Avoider
PRE-UBC Year 1 Year 2 Year 3 Year 4 Year 5
What Else?
Big on GROWTH
Big on RELATIONSHIPS
Big on FUN
Why Am I Here?
Let’s Talk
Chat about:
• COMM 202 (What are you excited about? What are you
nervous about?)
• Your career goals? Or goals for this semester?
• Your ideal classroom environment!
Contact Me!Braden [email protected] your tutorial section
General/Administrative [email protected]
Office HoursSign up on COOL. Search “202”. Find date and RSVP.
Questions?
Course Expectations
This classroom is…
a safe place to practice
Professionalism10% of your grade!
Be present
Contribute
and spark
conversation
In class/email
etiquette
Come
punctual and
prepared!
No
technology
Class Prep Assignments
• Each tutorial you will prepare one assignment
• Each assignment is worth ~2% for a total of 15% in the course
• Assignments will be collected in the first 5 minutes of class. All assignments handed in late will receive a grade of zero!
LinkedIn versus resume• LinkedIn is social!
o be personable, speak in first person, show your personality
(conversational)
o more flexibility & creativity
• LinkedIn is all about you!
o your profile is tailored to your professional brand more so than to a company
o include broader experiences, projects, skills, and interests in a variety of formats
o written documents are formal, company-specific, direct ask and intention
before we startturn off “Notify your network” when making many small changes
don’t mark a connection request as “I Don’t Know” unless they are
negatively impacting you
• after too many IDK’s, LinkedIn will ban them from the network
found on the right side of your
profile under “Who’s Viewed
your Profile?”
2. Attention Grabbing Headline
1. Professional Headshot
3. Complete Experiences
4. Connections, Contact Info, Customized URL
5. Interesting summary showcasing personality!
key elements
of a profile
professional-looking headshot
• reasonably close-
up (from the
shoulders up)
• high quality, good
lighting, looks like
you!
headline
• it is your 120
character hook
• should be about
what you do
• be memorable and
enticing people to
look at your profile
headline
headline
summary
• 2,000 characters to summarize your background and future goals
summary elements
showcase personality & brand
think cover email… make it conversation
leverage your hook –grab their attention
background = skills + accomplishment
short, easy to read sentences
expand on your headline
summary
summary: what to write about
educationwhat you’re about: personal work style,
character traits
awesome facts about yourself or
accomplishments
additional portfolio links or platforms
finish with call to action: invitation to connect, contact
information
any other suggestions?
summary
professional experience
include all roles in reverse chronological
order
use accomplishment statements
show examples of your work i.e. videos, awards,
presentations
be concise! get to the point
resume to LinkedIn
other components
• experiences
o try not to copy-paste from your resume
o talk about the challenges you faced and a couple key wins
o prove your accomplishments by showing examples of your work (i.e. video
projects, presentations, photography…)
• education
o join UBC and Sauder (AND the alumni communities!)
• honours/awards
other components• projects
o list academic or extra-curricular projects as you see fit
• skills
o searchable, so aim for brand-specific not generic
• influencers
o follow your idols! Helps others to see who inspires you
Student Advisory Committee
Email [email protected] with a brief intro of yourself and an
explanation of why you would be an excellent member including your
tutorial section, TA Name and the subject line: 202 SAC application.
Action Items
• Interview Stream due Sunday, Jan. 22– Instructions on Course Blog
• Next week: Lecture
• SIGN UP FOR THE STUDENT ADVISORY COMMITTEE
Questions?