In the complicated world of the Internet, a high bounce rate means something is wrong with a website. It’s a sure sign that a business

and its marketing strategy need a major overhaul. This is one metric companies cannot simply ignore, as it measures how effectively a

brand is interacting with visitors.

Future-Ink shows how to maintain user engagement and drive conversion.

Bounce Rates:

A Site’s Worst

Nightmare

In the complicated world of the Internet, a high bounce rate means something is

wrong with a website. It’s a sure sign that a business and its marketing strategy

need a major overhaul. This is one metric companies cannot simply ignore, as it

measures how effectively a brand is interacting with visitors.

Future-Ink shows how to maintain user engagement and drive conversion.

Delivering upon expectations

One of the biggest complaints of online customers is

navigating through a poorly designed website, only to

realize that the information they’re looking for isn’t

even there. Many web designers stress the importance

of meeting user expectations. From design to content,

users that land on a certain page shouldn’t feel

deceived or cheated. They should have some idea of

what lies ahead, waiting for them. Improving the site’s

engagement with visitors is important because it

indicates efficient marketing.

Improving brand storytelling

Brand exposure is an important strategy to consider when

maintaining low bounce rates. On top of meeting the

expectations of users, clients should make sure they

understand the business, its offers, and its reputation.

Engaging on social media sites

As people become more entrenched in social media, they

often utilize the use of these sites, such as Google+,

Facebook, and Twitter, to learn about brands instead of

visiting their websites. In line with this, it is extremely

important for businesses to be active on social media –

from posting a comment to engaging with potential

customers.

Going beyond the product page

Some people may not be ready to make a purchase and they might want to

learn more about it. Instead of just having a sales copy, businesses should

include some necessary information such as the product description,

customer reviews, and product guides. This will help lower bounce rates

and entice customers to return to the site.

Whether it’s a blog or a business venture, bounce rate is an important

factor to consider. Keeping visitors on a site longer will increase the

chance of generating more leads and making sales.

http://www.future-ink.com/develop/web-design.php

http://blog.kissmetrics.com/what-you-can-learn-from-

bounce-rate-how-to-improve-it/

http://www.searchenginejournal.com/website-high-

bounce-rate/11223/