#FreeTech4PTA @VolunteerSpot

   Boosting Fundraiser Turnout & Profits

#FallFUNdraising

Meet the Presenters

Karen BantuverisFounder & CEO

VolunteerSpot.com@VolunteerSpot

@VSpotMom

Emily Orrson Product Manager

BING in the Classroom@Emily_Orrson

#FallFUNdraising

• You organize fundraising events for your group, school or nonprofit.

• You want to improve participation and boost profits.

• You want to involve others in supporting a cause you care about.

This Webinar is for you if…

#FreeTech4PTA @VolunteerSpot

Special Thanks to our Sponsor

Visit www.BingRewardsSchools.com

#FallFUNdraising

Simple Steps. BIG Boost in Participation

#FallFUNdraising

Simply Plan:AuctionsCarnivalsConcessionsCook-offs

ConcertsFestivalsTournamentsRacesBook FairsWalkathons

and anything else you organize!

FREE!

VolunteerSpot for Fundraisers

#FallFUNdraising

SAVE TIME

BOOST Volunteer Turnout

REDUCE Leader Burnout

BUILD Loyalty & Donors

Why Leaders Luv VolunteerSpot

99% of Organizers

95% of Volunteers

would refer VolunteerSpot to a friend or colleague.

#FallFUNdraising

• Fundraising Overview

• Product Fundraisers

• Building Online Community

• Real-World Fundraisers

Agenda

#FallFUNdraising

Fundraising Begins with Community

#FreeTech4PTA @VolunteerSpot

$$$ $,$$$ $$,$$$ $,$$$,$$$

Choosing Fundraisers

#FallFUNdraising

Search the web, earn free tech for schools www.BingRewardsSchools.com

Rewards for SchoolsBing in the Classroom

#FallFUNdraising

www.bing.com/findyourschool

Find your SchoolBing in the Classroom

www.bing.com/classroom/adfreesearch

#FallFUNdraising

From Neighborhood door-to-door to Facebook wall-to-wall

Can be in-addition to real-world fundraising events or stand-alone

Social channels amplify participation & profits Include a ‘donate cash’ option Create a communications timeline Share results

Product Fundraisers

#FallFUNdraising

Who is Selling?

Who is Buying?

Calculate Profits

Company Support & Service

Match to Events & Seasons

Choosing Products

#FallFUNdraising

Socialize your Sale

#FallFUNdraising

Build your Community

#FreeTech4PTA @VolunteerSpot

#FallFUNdraising

It’s like having a conversation!

Listen

Share

Connect

Inspire

When we have calls-to-action, our community will be engaged.

Social Media Strengthens your Group

#FallFUNdraising

Trust

Listen

Share

Connect

Inspire Action

$$$

Social Media Strengthens your Group

#FallFUNdraising

• Website• Newsletters• Emails • Blogs• Public gatherings• Corporate and

community partners

Build your Community

#FallFUNdraising

Show your Lions Pride!

www.facebook.com/CHSLions www.Twitter.com/CHSLions

Pinterest.com/wacc.org

Help ‘em Find You

#FallFUNdraising

1. Upload photos & video and tag volunteers (NOT kids)

2. Create ‘Events’ pages for big activities

3. Fundraising & Membership Links & Status updates (#,%)

4. Call for Volunteers

5. Interesting articles community happenings

6. Questions/polls on related topics

7. Thanks to corporate sponsors

8. Appreciation to volunteers & participants

What to Post?

#FallFUNdraising

What to Post…

#FallFUNdraising

MORE TURNOUT

MORE FUN

MORE PROFIT

Real World Fundraisers

#FallFUNdraising

MORE TURNOUT

MORE FUN

MORE PROFIT

Real World Fundraisers

#FallFUNdraising

Identify…

• Timeline of When to Post

• Which Social Channels

• What Messages

• Who will share

• How to measure

Create a Social Media Plan

#FallFUNdraising

Include…

•Onsite & Online tie-ins

•Social incentives

•Fun polls & ‘ticklers’

•Members, bloggers, community/corp. partners

•Check-ins

•Photo sharing

•Options to donate

Create a Social Media Plan

#FallFUNdraising

When Where What

1 month before

• Publish URLs & Twitter/Instagram hashtag on all materials (#EECarnival)

• Carnival is around the corner – preorder tickets & skip the lines! <click here>

• Post: Please sign up to help at carnival <click here>

3 weeks before

• Who should we put in the dunking booth? Vote!

• Basket Bidding warm-up! Check out these awesomes. What do you want to bid on?

7-10 days before

• Carnival next Sat. Thx 2 R sponsor @BigStore!

1 – 2 weeks before

Personal buzz from community

• Can’t wait for Carnival! Which cake should I bake for the cakewalk? <photos>

• Definitely going to bid on this: <photo/link>. What’s your fav?

Example: Fall Carnival

Social Media Plan

#FallFUNdraising

When Where What

2 – 3 days before

Photos of prep work, updates on carnival booths, entertainment, prizes, etc.

Acknowledge volunteers and sponsors

At Carnival

POSTERS

Hashtags#

Check in

• Join us Online! Facebook, Twitter, Pinterest• Please tweet! #EECarnival• Tell us your favorite carnival booth on on

Facebook and get a free raffle ticket!• Project a Twitter ‘backchannel’ screen:

TodaysMeet.com• Social ambassador badges

“I f, Do U?”

AfterLots of Photos & Video Thanks to volunteers and sponsorsRESULTS : $$ Raised, Impact to Group

Social Media Plan

#FallFUNdraising

Pre-Event Buzz

#FallFUNdraising

Day-Of Buzz

#FallFUNdraising

Give ‘em a reason to socialize:

Tweet, facebook or Instagram their selfie with your mascot

Special raffle prizes for Facebook check-in or tweeting with event hashtag, i.e. #EastElemCarnival

Make a game of tweeting, Facebooking or Instagramming pics with the principal

Onsite Socializing during Event

#FallFUNdraising

Recognize Volunteers & Participants

#FallFUNdraising

Thank Sponsors

#FreeTech4PTA @VolunteerSpot

A virtual bulletin board for pinning images and resources – a creative way to connect, share, and inspire your community to action!

#FallFUNdraising

• Highlight “hot” items

• Show off games and booths

• Show where the money will go

• Showcase your theme

• Photos of invitation 

• Include website link below pin

Thanks to Sherry Truhlar of RedAppleAuctons for the great ideas!

Pinterest for Fundraisers

#FallFUNdraising

Like the ideas, but don’t have time?

Create a position for a volunteer leader:

Social Communications Coordinator

& a TEAM of Online Ambassadors

Get Help

#FreeTech4PTA @VolunteerSpot

Thank you for joining!

Join us!

Facebook.com/VolunteerSpot @VolunteerSpot Pinterest.com/VolunteerSpot

Go today!www.BingRewardsSchools.com

#FallFUNdraising

FREE!

Get Started Today

#FallFUNdraising

Pinning Fantastic Fall Resources

Join Us: Pinterest.com/VolunteerSpot