Building a Top Rated Health and Fitness Brand Online

hosted by

Emily WashcovickBusiness Outreach Manager

Yelp, Inc.

Your Hosts

Taylor Micaela DavisContent Marketing Manager

Perkville

AGENDA01 How Are Consumers Finding Local Businesses Today?02 What Tools Are Best for Fitness Businesses To Grow Their Presence On Yelp. 03 Tips And Tricks To Manage Your Online Reputation. 04 Leveraging Loyal Customers To Build A Brand.

01

How are consumers finding local businesses?

92% of consumers read online reviews to determine whether a local business is a good business.

According to Nielsen

82%Users visit Yelp because they

INTEND TO BUYA PRODUCT OR SERVICE

People find you online in other ways …

92%Trust referrals and

recommendations from people they know

02

Optimize Your Profile Using the Best Tools For Health & Fitness

Start Here:www.biz.yelp.com

www.biz.yelp.com/support/mobile

Claim & Optimize Your Yelp Business Page!

Add Photos

Add Basic Business

InformationDescribe Your Business

& Recommend Like-Minded Businesses

Add Your Website, Phone

number and respond to

quote requests

Add Your Class Schedule Using Singleplatform

Purchase a Call To Action Button To Grab People’s Attention

Purchase a Call To Action Button To Grab People’s Attention

Set Up A Yelp Deal

03

Tips and Tricks to Manage Your Online Reputation

If you dread the words “Online Reputation,” ask yourself: “Would I approach someone if I heard them talking about my business in the real world?”

7%

11%

15%

23%

44%

Fact: Nearly 80% of Yelp reviews are 3-Stars or higherMyth: Most Yelp reviews are negative

Connect with Customers:You Can Send a Direct Message, or Post a Public Comment (or both)

Pro Response Tip:Say thank you, respond promptly & outline your plan to fix the issue

123

Share your reviews across social networks as well as through email.

Share public Facebook Photos submitted by your members (with their permission, of

course)"Awesome and PACKED

#VinyasaFlow #yogaworks practice today with lots of

amazing and NEWbie energy all led and inspired by the

handsome George Kosmitis! Thank you and #Namaste! But first, a Selfie with the beautiful Diana Marie Caravella, always love seeing you honey! xoxo”

04

Leverage Your Loyal Customers To Grow Your Business

Online ReputationNot just your ratings

Your Social AccountsHow often you

respond to messages

What you post

How you deal with conflict

Your Customers’Social Accounts

What your customers are saying about you on

social

How they are referring their friends

What types of posts they’re sharing about

your business

Your Website /Blog

How you compare to others in the fitness

industry

What testimonials do you have

What comments are on your blog

Referrals

Social Media

81%U.S. online consumers’ purchase decisions are influenced by their

friends’ social media posts (MarketForce)

• Social media advocates

• Rewarding for posting to other audiences

• Facebook photo campaigns

Reviews

87% Consumers want a customer

loyalty program

• Market directly to your social media advocates.

• Leave a trail of breadcrumbs for them to find leading them to write a review.

01

Consumers turn to friend’s recommendations, referrals and review sites to find businesses

02

There are great tools available to you to grow your brand on Yelp

03

Your online reputation is a reflection of your business and a way to get new customers

TAKEAWAYS04

Your loyal customers are your best marketers – find ways that they can help spread the word

#1 Retention & referral solution for health and

wellness businesses.