"Yelp and Foursquare: Managing your local reputation"

Aug. 12, 2014

Source: Local Consumer Review Survey

Source: Local Consumer Review Survey

Source: Local Consumer Review Survey

Source: Local Consumer Review Survey

Source: Local Consumer Review Survey

Foursquare/Swarm

Get more reviews1. Ask for them. Seems simple enough, but not enough businesses actively ask for customers for an online review of their business.

2. Post Review Sites logo decals near or on the entrance to your business which can remind them to leave a review in these places.3. Create a handout flyer to encourage reviews. Even include 1-2 actual customer reviews, then leave a reminder that customers can review your business on Google, Facebook, etc.  List more than one service (Yelp, Foursquare, Facebook etc.)4. Make a small poster of several reviews that customer have left and again, use multiple services.

Reputation management

1. Never air your dirty laundry or make excuses2. Always take problems offline3. If resolved to customers satisfaction, ask them

to update review 4. Find out which review sites matter in your area5. Don’t pay to play6. Encourage reviews, but not to a specific service7. Be responsive so you head-off bad reviews.8. Set up a Google Alert to monitor what is said

about you.

Next webinar

Sept. 9, 2014

Email Marketing Techniques

Questions• Downloads and content to be posted at

• www.lucidiom.com/marketing-tools