Blogging for Business

About Us• Local South Placer Marketing Firm• Focused on Social Media Marketing for

Business• Our true purpose is to provide the best social

media management for businesses so the owners can do what they do best, run their business.

Our CEO & Founder• Four Year US Marine Corps Veteran• Passionate about Business Growth• Delivers services with Integrity, Honor and

Commitment• Community Leader• Rocklin Educational Excellence Foundation

Blogging for Business• What is Blogging?– Definition: Blogs are usually maintained by an

individual with regular entries of commentary, descriptions of events, or other material such as graphics or video.

Types of Blogs

Blogger•Blogger is a web-based tool that helps you publish to the web instantly - whenever the urge strikes

WordPress•WordPress is an open source blog publishing application powered by PHP and MySQL which can also be used for content management.

ComparisonBlogger• Owned by Google• Customizable

– Depends on your know how

• Easy to use– Post– Change Layout– Design

WordPress• Great for website content

management• Overall website

management tool• Easy to use

– Themes– Design– Website Management

Blogging Strategy

• Steps to Creating an Effective Strategy– Identify your Target Audience– Content is King• Focused on your Target Audience?

– Have a purpose• Why are you blogging?

– Be consistent• Frequency

• Primary• This target

needs what you have, they say “Yes” with little to no marketing. Very specific target.

• Secondary• This target is

influenced by your Primary. They follow after the Primary has tested it first.

• Group• This target

gets impacted in fragmented pieces, this encompasses the rest of your Target Audience.

Identifying Your Target Audience

Content is King• Quality– Give your Target Audience something to walk

away with

• Information is Power– Having knowledge is not enough– Giving knowledge is power• It empowers others

Giving is Gaining• Giving your Target Audience something they

can apply is the most powerful thing you can give.– “How To”– Ask the Expert– Topics Related to Application

Promotion• Add Links– Email Signature– eNewsletter– Business Cards– Flyers or Brochures– Receipts– Social Networks– Other websites

My Rules• Keep it 250 to 500 words– Keeps your readers engaged– Allows you to control the content– Makes people come back for more

• Have a lot to say?– Spread long articles over a few posts– This will keep it interesting and draw in your reader

• Ask people to engage

My Rules• Keep it Fresh– Old content or news will outdate you

• Give your reader information that is important to them– Let them walk away with something

• These are my rules compiled from research– This is not in stone

Practice 1• Create a 250 to 300 word blog post aimed at

your Primary Target Audience– Intro to your post– Links to….– Specific Take Away– Closing your post– Contact info

Practice 2• Create a 250 to 500 word post based on a

“How To”– Intro to post– “How To”– Links to…– Closing to post– Contact info