blogging for business

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  • 1.Blogging for Business
    The Least Expensive
    EFFECTIVE Marketing Tool
    For Your Business Today

2. What Is Blogging?
Blogging is freeform publishing without limits. You are free to publish your words in your voice, without editorial overview. You are the writer, editor, photo editor, graphic designer, advertising manager, and publisher. Its your blog, your publishing empire.
-Blogging Tips, LorelleVanFossen
3. Blog Stats
133,000,000 number of blogs indexed by Technorati since 2002
346,000,000 number of people globally who read blogs (comScore March 2008)
77% - percentage of active Internet users who read blogs -Source: The Future Buzz
4. Why Blog?
Define YOUR Why
If you dont know
what you want out
of blogging, you
WONT get it.
-Blogging Tips, LorelleVanFossen
5. Why Blog?
Become theExpert
Customer Relationships
Media Relations
Recruitment
Test Ideas or Concepts
Source: CorporateBlogging.info
6. Why Blog?
Search Engine Optimization (SEO) Getting the Google Juice
Especially for Long-Tail SEO
7. Why Blog?
FOR FUN or as
a Hobby
8. Why Blog?
For Profit
Paid Sponsors
Google Adwords
To Promotea Product or Service
Other Reasons?
9. Where to Blog?
Blogging Platforms
WordPress
Blogger
Typepad
ActiveRain & Outside Blogs (real estate, mortgage, video, stagers, marketing professionals, personal coaches, business consultants, SEO consultants, photographers, insurance, property management, and others!)
Platforms are everywhere!Merchant Circle, Internet Providers, +
Within Your Website
10. Anatomy of A Blog
Blog Post Title Headline
Tantalizing Titles Are Tantamount!
Side
Bar
Categories
Recent Posts
Comments
Links
Widgets
RSS Feeds
Subheading Good for SEO & Organization of Blog
Blog Post Content

  • Content IS King (350+ words for SEO)

11. Show Your PASSION for the Subject 12. DONT BE A WALKING BILLBOARD 13. Include Links, Graphics, Information 14. USE Photos (Be aware of copyrights) 15. AVOID Funky Formatting 16. REMEMBER TO INCLUDE a CALL TO ACTION 17. Create a Useful Footer Info about you, links Meta Tags Tag Your Post for SEO Success!
Comments
18. What Do I Blog About?
Your Why will help give you direction.
Who is Your Ideal Customer? What do they want to read about?
Keep An Inspiration File and a List of Possible Topics
Potential Blog Topics:
Customer Q&As
Lists
Interview Someone in Your Field
Videos, Photos
Solutions to Problems
Stuck? Just Google Blog Topics
& Get 100s of Ideas!
19. Measuring Results
What is Your REACH how many people subscribe to your Blog?
Website Traffic: See how many people are coming to your website because of your blog, the terms they searched to get there, the sites they came from, and more.
Tools To Measure Results
Google Analytics (Free)
MyBlogLog (Free)
GetClicky
Client Calls, Emails, Or Contacts
Track Funnel Total Visitors,
# Leads, # Customers
Success
20. Getting Started
Read Other Blogs Seth Godin, ProBlogger, HubSpot, Industry Blogs (View a list at Technorati.com, Memeorandum.com, Techmeme.com, Google Blog Search)
Check Out the Competition
Choose a Platform- Within your website or outside?
Form a Strategy Why & How will you measure success?
Design Your Blogs Look Header, Template, Fonts, Widgets
Just Do It Get Started!
21. Social Media Integration & Blog Promotion
Post Links to Your Recent Blog Posts on Facebook, Linked In, Twitter, FriendFeed, Plaxo, Other Sites
Include a Link to Your Blog On Your Website, Emails, Business Cards
Submit Your Post t0 Digg, Delicious or Other Bookmarking Sites
Submit Your Blog URL to Google Blogs, Technorati, and other Blog Directories
Set Up an RSS Feed for Your Blog so People Can Subscribe Make It Easy & Visible on Your Site
Comment on Other Blogs Especially those that provide a link back to your blog.
22. Questions & Discussion