#bigsocialideas

TOOLS.

Don’t use a hammer when you need a screwdriver.  

BE STRATEGIC.

Different messages for different forums.  

PUPPIES.

Building an active audience is a great responsibility.  

PEOPLE.

This is professional communication. Take it seriously.  

POLICIES.

Determine your limits before you get started.  

(dis)ENGAGE

Building an active audience can require great restraint.  

(do)ENGAGE

When possible, create goodwill by responding to easy targets and providing good information.  

BE CREATIVE.

Look for opportunities to create and collect conversations.  

#commencement

Captive audience? Share at event location Share with CAMPCOMM

Tweet it Post it on Facebook Post it on your website

E-mail it Include on print collateral  

THINK BIG.

Remember the Vision thing.  

Top 25 Strategic Priorities

Recruit, develop, and graduate a diverse body of undergraduate students... Educate and graduate increasing numbers of diverse graduate and professional students... Strengthen our capacity and productivity in research, scholarship, and creative activity... Attract and retain stellar, diverse faculty and staff Continually improve the resource base