Marketing Campaign

Advertiser: Value Retail, Chic Outlet ShoppingPromoted Regions: Europe Period: August 2011 - August 2013Target: China and Russia

Digital Marketing Case Study

BackgroundThe objective of this campaign was to increase awareness of the Chic Outlet Shopping brand within the Chinese and Russian market through a customised microsite hosted on the Global Blue Chinese and Russian site.

OverviewChic Outlet Shopping has been a very successful account of Global Blue marketing services with exceptional strong insights to reflect the year over year growth.By publishing numerous articles, videos and image galleries, Global Blue has increased the brand awarness and retail offering to international globe shoppers.

Due to digital marketing expertise, Global Blue has been able to a�ract thousands of users to the brand microsites and most importantly to reach the right target audience for Chic Outlet Shopping.

SynopsisCampaign ads received nearly 3million impressions

A healthy click through rate of 0.46% was acheived through web banner advertisements, which is almost 10x the standard industry average of 0.05%

Top ranking was gained in organic search for the Chic Outlet Shopping microsite, second a�er the official Chic Outlet Shopping site

The microsite traffic saw a significant growth of Chinese and Russian visitors with over 300,000 pageviews

Top search rankings of main search enginges including Google, Yandex and Baidu

The microsite was able to capture the users favorite store locations, by tracking traffic to pages dedicated to each store location

CAMPAIGN ADS RECEIVED NEARLY 3 MILLION IMPRESSIONS

MICROSITE REACHED TOP ORGANIC SEARCH RANKINGS

Product - Chinese and Russian micrositeBrand Profile x 9Top & Bo�om Leaderboard RoadblockingChic Outlet Village promotion and articles: Chic Bicester Village, Ingolstadt Village, Findenza Village, Kildare Village, La Roca Village, La Vallee Village, Chic Wertheim Village, Village Brussels Antwerp, Chic Las Rozas VillageVideos - Globalista Main Video & Chic Outlet Shopping 2013

Additional Products and PromotionsSHOP adverts in most locations where Chic Outlet is present Social media insert - Facebook and Twi�er live feedsRegular TFS training in all Chic Oultet VillagesSpecific Incentives in Bicester VillageDirect Promotions traffic booster

PageviewsUnique PageviewsChic Outlet Microsite Traffic

In addition to Tax Free marketing services, Global Blue has provided Chic Outlet locations with TFS leaflets and organised local TFS training within the villages.

The Brand Profile has helped increase sales by providing Chinese and Russian visitors the store location by providing digital Google maps and store directories.

Example of Advert

Example of Brand Profile

Example of Video

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