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  • 1. Sara Colombo Lucia Rampino Design Department, Politecnico di Milano

2. Communication by productsDigital CommunicationVisual InterfacesSensory CommunicationProduct appearance A new product semantic? 3. A new product semantic? Communication by productsDigital CommunicationVisual InterfacesSensory CommunicationProduct appearance static messages 4. A new product semantic? Communication by productsDigital CommunicationVisual InterfacesSensory CommunicationProduct appearance dynamic messages static messages 5. A new product semantic? Communication by productsDigital CommunicationVisual InterfacesSensory CommunicationProduct appearance dynamic messages static messages 6. A new product semantic? Communication by productsDigital CommunicationVisual Interfaces dynamic messages static messagesSensory CommunicationProduct appearance 7. A new product semantic? The water is boiling Figure: One kettle by Vessel Ideation 8. A new product semantic? You are using much/little energy Flower Lamp by Interactive Institute - Swedish ICT 9. A new product semantic? Smart Second Skin Dress by Jenny Tillotson I feel happy / sad / angry... 10. AimsCan Dynamic Products be a valid alternative to interfaces in the communication of messages from products to users?What are the limits and potentials of this hybrid communication, both from the designers and the users points of view? Exploring the field of dynamic products: 11. Methodology 12. Methodology Study 1 Study 2 Study 3 13. Methodology Study 1 Study 2 Study 3 Case Study approach Design workshop (designers perspective) Qualitative interviews (users perspective) 14. Methodology Study 1 Study 2 Study 3 Case Study approach Descriptive Framework Role of senses in the communication Design workshop (designers perspective) Qualitative interviews (users perspective) 15. Study 1Case studies collection: 48 examples of dynamic products (concepts, protoypes, products) 16. Study 1Case studies collection: 48 examples of dynamic products (concepts, protoypes, products)Description and classification of dynamic products: Descriptive Framework 17. message source product environmentproduct environment person person Study 1 | descriptive framework Coral cooking by W. Spiga & J. Martins Noi by design-people Hug Shirt by Cutecircuit 18. message source product environment person message aim data action action-aimed data-aimed Study 1 | descriptive framework Ambient Orb by Ambient Devices I-Dration bottle by Cambridge Consultants 19. message aim data action message source sensory stimulus product environment person visual tactile auditory olfactory Study 1 | descriptive framework 20. Sensory map movement whole body shape sight colour behaviour light dynamic still details surface gradient decoration uniform colour rotation translation jum p vibrationoscillation opening movement touch shape tem peraturewhole body surface details coldwarm vibration rubbing rythmicalcontinuative pressure global continuative rythmical local sound digital rhythm pitch internal recorded volume physical external smell chemical designed chosen by user natural s enso rys timul us appearing/disappearing Study 1 | descriptive framework 21. Study 1 | results Product dynamic features can be adopted to communicate dynamic information All sensory modalities are addressed by dynamic products (sight is dominant) Descriptive Framework Roles of senses and sensory stimuli 22. Study 1 Study 2 Study 3 Design workshop (designers perspective) Testing sensory map Designers attitudes towards dynamic products Qualitative interviews (users perspective) Case Study approach Study 2 23. Study 2 24. Aim: Designing more pleasant sensory experiences for users during the interaction with a dishwasher 14 master students of Design&Engineering from Politecnico di Milano 1worldwide company of domestic appliances 1 week static sensory features dynamic sensory features as communicative elements Study 2 | design workshop 25. Tools: Sensory map Presentation about dynamic products movement whole body shape sight colour behaviour light dynamic still details surface gradient decoration uniform colour rotation translation jum p vibrationoscillation opening movement touch shape tem perature whole body surface details coldwarm vibration rubbing rythmicalcontinuative pressure global continuative rythmical local sound digital rhythm pitch internal recorded volume physical external smell chemical designed chosen by user natural s enso rys timul us appearing/disappearing Study 2 | design workshop 26. Tools: Sensory map Presentation about dynamic products Final Questionnaire: Usefulness of the lecture and the map Difficulties during the design process movement whole body shape sight colour behaviour light dynamic still details surface gradient decoration uniform colour rotation translation jum p vibrationoscillation opening movement touch shape tem perature whole body surface details coldwarm vibration rubbing rythmicalcontinuative pressure global continuative rythmical local sound digital rhythm pitch internal recorded volume physical external smell chemical designed chosen by user natural s enso rys timul us appearing/disappearing Study 2 | design workshop 27. Study 2 | results Design Results 12 concepts | 6 dynamic products 28. Study 2 | results Results Designers focused on visual and tactile features (tangible features). Sound and smell were overlooked Feasibility was one of designers concerns (use of light) Educational gap about dynamic products and how to handle dynamic sensory features to communicate information (no previous knowledge) Positive response about the sensory map and the lecture (inspiring) -For some it was too detailed 29. Study 1 Study 2 Study 3 Design workshop (designers perspective) Qualitative interviews (users perspective) Users reaction to dynamic products Communication + Experience Case Study approach Study 3 30. Study 3 description picture Explorative study with users > Qualitative interviews Visual cards for each product of Study 1 _09 The product in the card is Scent of Time by Hyun Choi 31. Study 3 15 dynamic products were selected 5 users (age 19-60) Explorative study with users > Qualitative interviews Visual cards for each product of Study 1 32. Study 3 15 dynamic products were selected 5 users (age 19-60) Explorative study with users > Qualitative interviews Visual cards for each product of Study 1 > Limitations - Visual test - Test of hypothetical design - Limited number of users 33. Aim: insights about the difficulties and the advantages (pros and cons) of dynamic products as perceived by the users Study 3 Interview structure: 5questions about the communication performed by dynamic products 5questions about the experience with dynamic products 34. Results > Communication effectiveness: difficulties accuracy of the information - lack of details Study 3 U1: it would be useful to have numbers showing the exact temperature in addition to colour Ambient Orb by Ambient Devices 35. Results > Communication effectiveness: advantages Study 3 U4: this kind of sensation is easy to interpret and requires less effort and concentration U5: Sound is enough to get the message, as the information is not complicated simplification of the communication - a direct sensation requires less effort I-Dration bottle by Cambridge Consultants 36. Study 3 U3: A colour change informs about a change in temperature, but it is not asking me to do anything. A flashing light would be more effective in alarming Results > Communication effectiveness: advantages hortatory power - vibration, sound, flashing light = alarm - colour = suggestion 37. Study 3 Results > Experience 38. Study 3 Results > Experience Emotions > list of 14 emotions by Desmet 39. Study 3 Results > Experience Emotions > list of 14 emotions by Desmet 31 positive emotions 9 negative emotions fascination pleasant surprise admiration desire amusement inspiration 40. Study 3 Results > Experience PleasantnessEngagement very high high medium low very low very high high medium low very low 3 9 2 1 3 8 2 1 1 41. Would you prefer to receive the information by an interface? Study 3 Results > Dynamic products vs interfaces 42. Would you prefer to receive the information by an interface? - Users would prefer to have more details in some cases - They would never replace the direct sensation with an interface Study 3 Results > Dynamic products vs interfaces 43. Conclusions | study 1 + 2 + 3 44. Immediacy & simplification of the message. Evidence of the stimulus. Hortative power. Discretion. (Intimacy, less explicit, hidden and subtle communication) Fascination, surprise, engagement. Variety. (Role of senses) Dynamic products: Potentials U U U U U D Conclusions | study 1 + 2 + 3 45. low intuitiveness (constructed meaning). Accuracy. Sight dominance. Educational gaps. Technical feasibility. Context dependency. Dynamic products: Limits U U D D D D Conclusions | study 1 + 2 + 3 46. Final remarks Advantages are mostly connected to users experience; Difficulties lie in the design process Explorative studies, not exhaustive Limitations in each study require deeper investigations However, this analysis returns interesting insights about the current situation in terms of the development, diffusion and users acceptance level of dynamic products 47. sara.colombo@polimi.it lucia.rampino@polimi.it Thank you