beyond content panel's engagement presentation
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Beyond Content: Building Audience and Engagement
❖ Ken Freedman - (@WFMU)Station Manager, WFMU / Auricle Communications / Congera Inc.
❖ Jim Schachter - (@jimschachter)Vice President for News, WNYC
❖ Amanda Zamora - (@amzam)Senior Engagement Editor, Propublica
❖ Josh Stearns - (@jcstearns)Sustainability Director, The Geraldine R. Dodge Foundation
Beyond Content: Building Audience and Engagement
#innovatelocal
Content Enrichment Through Audience Engagement
Innovating the Local News Ecosystem ConferenceCenter for Cooperative Media at Montclair State University, April 25, 2014 Ken Freedman, Station Manager [email protected]
“You get more information from failure than you do from success because there's forensics - there's a dead body on the floor and there's all sorts of information”
-Louis C.K.
Content Enrichment Through Audience Engagement
Innovating the Local News Ecosystem ConferenceCenter for Cooperative Media at Montclair State University, April 25, 2014 Ken Freedman, Station Manager [email protected]
getting involved @ propublicaengagement in the public interest
@amzam @amandablair bit.ly/propublica-on-twitter
we create opportunities for action
that align reader motivations with our
editorial goals
inform our journalism
patient safety by the numbers
2,167 on Facebook 26k posts556 patient
surveys149 provider
surveys24 doctors
reviewing records, hundreds per
doctorresults?
data, sources, audience
elevate voices
build community,
build audience
Help us uncover dark money
spending in the 2012 campaign
* more than 1k reviewed files* 304 freed 10 or more
* 51 freed more than 100!* 17.6k (of 40k) files freed by
election * 46% files freed by Facebook
users* 28 pages/visit, bounce rate of
13%
have impact
“I’d like more transparency in politics and
government. I love crowdsourcing. I’m happy to work
on a worthwhile project when and where I like, at
whatever speed I want.”
— Sarita Eisenstark, freed 2,227 files
❖ Ken Freedman - (@WFMU)Station Manager, WFMU / Auricle Communications / Congera Inc.
❖ Jim Schachter - (@jimschachter)Vice President for News, WNYC
❖ Amanda Zamora - (@amzam)Senior Engagement Editor, Propublica
❖ Josh Stearns - (@jcstearns)Sustainability Director, The Geraldine R. Dodge Foundation
Beyond Content: Building Audience and Engagement
#innovatelocal