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NAFSA Conference 2011: VancouverBeyond Facebook: Online International Communities


  • 1. Noah Kuchins: San Francisco State University
    Guido DeWilde: University of Amsterdam
    Michelle Hall: Hofstra University
    Beyond Facebook
    Online International Student Communities
  • 2. A Social Revolution
  • 3. Social Media & Our Professional Lives
    How Social Media Affects Us
    Social Media Barriers
    How Our Students Interact with Social Media
    Beyond Facebook
    How to Continue Innovating with Social Media
  • 4. Have you seen the movie The Social Network?
    Three key ingredients for a successful online social network
    Foundations of a Social Network
  • 5. The Social Network
    Mark Zuckerberg, Sean Parker, Eduardo Saverin
    Foundations of a Social Network
  • 6. Finding new and old friends
    Harvard email addresses
    The Facebook
    Foundations of a Social Network
  • 7. Network Users
    A typical Facebook user
  • 8. Network Users
    Levels of Participation
    (Forrester, 2006)
  • 9. Network Users
    Catering to Needs
    Ask participants to build a network
    Allow participants to suggest improvements
    Give an option to write a wiki or article
    Give an Option to Post a Photo
    Give an Option to Leave a Comment
    Give an option to vote or rate
    Present Information for Reading
  • 10. Defining a Networks Purpose
  • 11. Defining a Networks Purpose
    Its More Important to Understand Behavior than Technology
    Paul Adams: The Real Life Social Network v.2, San Francisco June 2010
  • 12. Defining a Networks Purpose
    Often, People do not Know What to do with the Things They Build
    Great! Now what?
    Paul Adams: The Real Life Social Network v.2, San Francisco June 2010
  • 13. Defining a Networks Purpose
    What are you doing?
    Im checking out the photos from last week!
    Im social networking!
    Im social networking!
    Cited: The Real Life Social Network v.2
  • 14. Defining a Networks Purpose
    Social Networking is a Means to an End
    You Need to Understand What the End is
    Cited: The Real Life Social Network v.2
  • 15. Defining a Networks Purpose
    When defining a networks Purpose, its Important to think about:
    Relevance 2.Immediacy
  • 16. Relevance: Who Would Join?
    Define Your Target Market
    Exchange Students
    International Students
    Study Abroad Students
    Study Abroad
  • 17. Immediacy: When are they joining?
    How Close is Your User to the Group/Page/Message/Channel?
    Exchange Students: Semester-Based Group
    International Students: Graduating Class
    Study Abroad: Length of Stay, Country, or Year
    Prospective Students
  • 18. Immediacy + Relevance = Commitment
    With a Defined Purpose, You Can Structure Your
  • 19. Immediacy + Relevance = Purpose
    Facebook Page
  • 20. Immediacy + Relevance = Purpose
    Go Canucks!
  • 21. Immediacy + Relevance = Purpose
    Facebook Group
  • 22. Immediacy + Relevance = Purpose
    Twitter Feed
  • 23. Immediacy + Relevance = Purpose
    YouTube Channel
  • 24. Defining a Networks Purpose
  • 25. Feeder/Container Networks
    Feeder/Container Group:
    One large Group that feeds people in to other networks.
    XYZ University Page
    Spokes: Networks that naturally occur within larger networks
  • 26. Network Scaling
    Number of Users
    Interaction & Trust
    < 250
  • 27. Building, Controlling and Monitoring
  • 28. Building, Controlling and Monitoring
    Controlling your Network through Monitoring:
    Can be Challenging! You can meet the Challenge!
    Staff Commitment!
    This component has to be a commitment that you and your staff are vested in.
    It would be a new initiative, and may take some getting used to.
    The Facebook Group or any new Network is to be monitored closely. If students feel that the page is inactive, they will ignore postfrom your office!
  • 29. How Do We Monitor yourNetwork?
    Link your Network to the Office Email!
    You will see what people are posting immediately!
    Have student staff review consistently!
    Do not allow student workers to post ANYTHING without permission of Professional Staff!
    You must Designate a Staff Member to Post comments at least 2-3 time a week.
    Send Personal messages to your Students.
    Building, Controlling and Monitoring
  • 30. Building, Controlling and Monitoring
    There needs to comments on posts made by students on your page.
    Solicit student generated content (eg. pictures, postings, videos, event links, blog links etc.)
    Check to see who is online and take a moment to chat with them
    Have Advertised open chat times.
    This has to be marketed and students have to be prodded. We did this though MSN Messenger years ago and have adapted it to Facebook.
  • 31. Building, Controlling and Monitoring
    The ways Hofstra University
    Office of Multiculteral and International Student Programs usesFacebook:
    Advertise social programs for the office.
    International Student questions chat line.
    Connect to other student groups and clubs.
    Build on the original Facebook page and create groups for special events.
    ex: International Student Leadership Conference Group. Students who went to the conference had a shared experience. Students posted the pictures that they took on the trip. The Facebook group became a forum for discussion and dialog on their shared experience.
  • 32. A social network for the Gothic and industrial subculture
    Online language learning
    Connect with old classmates
    (in Russia and former Soviet republics)
    For generalsocial purposes use a general technology
    Technology that fits your purpose
  • 33. Facebook
    Windows Live Spaces
    ..640 Million Users
    ..480 Million Users
    .200 Million Users
    .175 Million Users
    120 Million Users
    .117 Million Users
    .110 Million Users
    .100 Million Users
    .100 Million Users
    ..100 Million Users
    Top 10 Most Widely-Used Social Networks
  • 34. Technology: Registration
    Facebook, minimum age 13
    Orkut, Google email address
    Flickr, Yahoo email address
    Mixi, invite only
    Tuenti, invite only
  • 35. Technology: Country Specific
    The Netherlands
    16,6 million inhabitants
    10,9 million users
  • 36. Did We Miss Anything?
    Dating Sites
    Specially Developed Networks
  • 37. To Like or Unlike?
    Should we always use Facebook?
    Helping international students integrate in social life on campus?
    Facilitate psychological support for international students (culture shock)?
    University marketing and outreach?
    Apply for an exchange program?
  • 38. Trends, Models, and Limitations
  • 39. Integrating