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Google Plus Vs Facebook: Who Will Win This Social Media War? Prashant Verma Dec, 2011 10/4/13 @techcrunch 1

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Google Plus Vs Facebook: Who Will Win This Social Media War?

Prashant VermaDec, 2011

10/4/13

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AgendaHistory

• Evolution/Timelines of Social Media

Google’s Social Networking Initiatives• What went wrong• Why g+?

Launch of g+• Initial Reaction• Feature Comparison with FB

Google vs FB• Statistics • Financials • Future

Conclusion

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The History of Social Networking

1971 : The first email was sent

1978 : First BBS(bulletin board System) was developed and data was exchanged over phone lines 1979-80:

USENET released, first Online BB was published

1994: First Social Networking Site – Geocities was founded

1995:TheGlobe.com – gave users to personalize their online experience . Posted a record IPO - $850m. Fell to $4m in 3 yrs.

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The History of Social Networking

2000:”.com” bubble burst, stock market crashed.

2002: Launch of Friendster – first real time social networking site – 3 M users in 3 months 2003:Myspace is

launched. First version was coded in 10 days!!

2003-04 Many More – Tribe, LinkedIn, Classmates, Netlog etc

2004: Facebook was launched – Initially as a way to connect US college students @ Havard.Orkut was launched in January

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The History of Social Networking

2006 :Twitter – as micro blogging sites

2008: Facebook overtook Myspace

2009 : Google wave – was closed in 2010

2010: Goggle Buzz (closed in 2011)

2011: Google Launched g+

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What wrong with Google’s offering?

Google was never a leader in the social networking offering.

• tried to buy Friendster in 2003;• launched Orkut in 2004, a social network that gained some traction overseas, but none at

home;• acquired Dodgeball (which became Google Latitude) in 2005, a location-based network for

mobile devices, much like the more successful Foursquare.• In 2005, Google launched Gmail and chat, with a number of social network applications that

have mostly gone unused; • acquired Jaiku in 2007, a site much like Twitter; • launched Open Social in 2007, an attempt to tie numerous social networks and connections

together and list goes on..

Facebook attacked the  weakest point of Google. Google unfortunately has not been able to catch on social network due to two inherent weaknesses:

• Google is still perceived as search engine company (perception problem) • It still relies on a bot to get its result( no human interaction).

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Reaction on Launch of g+

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Reaction on Launch of g+10/4/13

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Reaction on Launch of g+Bill Gross, CEO of technology incubator Idealab, has predicted — on his Google+ page, no less — that Google will go from 1 to 100 million users "faster than any other service in history." His reasoning: "The service is great. It is timely. People are engaging with it like crazy," – July 11, 2011

Global Equities Research analyst Trip Chowdhry reported that Google+ has as many as 3.5 million sign-ups and is off to a "very strong start.” within days of launch – July 14, 2011.

All the things Facebook can do, Google+ can do, and more. For instance, Google Sparks is a simple way to share recommendations… while Google hangout is a place you can video chat with numerous friends at once. Google+ is far from a finished product ….. This could prove to be Facebook’s first real challenge. With that in mind – don’t be surprised if we see the Facebook IPO sooner rather than later, as the company may want to get its payday before Google+ can build too much steam - Ryan Cole Investment U Research Analyst, Monday, July 4th, 2011.

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Feature Comparison

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Feature Comparison

An overarching architecture that ties everything Google provides together. Whether you are talking about contacts on Gmail, partners you work with on Google Docs, youtube, recommendations from Google Buzz… it’s central Better privacy?? Everything in one place.

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Why g+?

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Why this kolavari?

Survival of the fittest • Google has failed thrice in its

attempt to kill Facebook and failed

Revenue • Facebook rising revenue is

concern for Google Facebook – a paradigm shift • Google believes that this is the

future of search. Others believe it’s the End

• Social media – Data which you trust is of your relevance.

Google reached a 1.25 billion unique visitors worldwide , while Facebook rang in at 85 million.

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Why this kolavari?10/4/13

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Financial Comparison

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Financial Comparison10/4/13

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Its not just about social platform ..

Facebook vs. Google: The battle for the future of the

Web

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Paradigm Shift

Larry Page, Google's co-founder was born just 11 years before Mark Zuckerberg, his counterpart at Facebook, the two belong to different Internet generations with different worldviews.

In Page's web, everything starts with a search. But in recent years the web has tilted gradually toward Zuckerberg's world. There, rather than search for a news article, you wait for your friends to tell you what to read. They tell you what movies they enjoyed, what brands they like, and where to eat sushi.

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Conclusion ..

No one could ever displace office.

No one could beat Amazon in e-retail sales.

Google remains number on Search Engine leadership.

Facebook is here to stay and change the way world has used internet till date ..

Until next disruptive and innovative changes ..

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Q n A

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