beyond facebook: 6 "alternative" social networks
DESCRIPTION
My presentation for the http://zero-marketing.com/ event.TRANSCRIPT
Understand behavior,Not Technology
In the beginning…
Riding the forum wave
Pros:
Targeted community
Basic Stats
Managed by others
Easy to spot influencers
Not easily accepted
Cons:
Hard to read and track stats
Time consuming
Loose focus
Running your own forum?
Time consuming Your community
The blogs…
Riding the blog wave
Pros:
Somehow targeted
Basic Stats
Managed by others
Easy to spot influencers
Not easily accepted
Cons:
Hard to read and track stats
Time consuming
Loose focus
Running your own blog?
Time consuming Leading
Microblogging…
There are probably ~ 5K Bulgarians on Twitter Edno23 ~ 16K
The sore feeling of a silent disco
Professionally
Professionally
Interacting throughContent
Emotional Viral Saves you time OpenNot brandable
Engaging and funny
But out of reach
On the Go
Content is not enough
It’s all about passion
Key takeaways:
Open
Own
Customizable
Valuable
