better business blogging

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  • 1. BetterBusiness
    BLOGGING
    #bizblog
    @JasonKeath

2. ABOUT
SocialFresh.com /InvestInSocial.com
3. 1. Why Blog?2. Writing3. Headlines 4. SEO5. Content Delivery6. Content Types7. Contributors8. Action Items9. Common Mistakes10. ExamplesQ&A
4. WHY BLOG?
1/10
5. Every post that gets real traction on my blog comes from the mindset of being helpful. Chris Brogan
6. WHY BLOG?
CORE QUESTIONS
1. Who do I want to help?
2. How can I be helpful?
3. What do I want it to accomplish?
7. WHY BLOG?
CORE ANSWERS
1. Audience
2. Content
3. Action
8. Deciding On The Key Action DrivesEVERYTHING
9. Examples of Goals
1. Thought leadership
2. Product sales
3. Sales leads
4. New clients
10. Examples of Actions
1. Subscribe
2. Buy a product or service
3. Complete a sales lead form
4. Return to the site
5. Continue to the next page
6. Sign up as a member
11. WRITING
2/10
12. If everyone knew how to write and did it well, people like us would be out of work. Content Rules
13. Every element of compelling copy has just one purposeto get the next sentence read. Brian Clark
14. 4 Example Post Types
Opinion
How Tos
Lists
Research
15. 8 Writing Tips
Be aware of word count
Have an opinion
Be useful
Write with passion
Make your posts easy to scan
Spend time on snappy headlines
16. HEADLINES
3/10
17. The words in your headline are the most powerful words that youll write.- Darren Rowse
18. The 4U Headline Approach
Useful
Urgent
Unique
Ultra Specific
19. SEO
4/10
20. Let it guide you but not too much
Topics
Headlines
Links
Assessment
21. CONTENT DELIVERY
5/10
22. Great Content Is Nothing IfIt Never Finds An Audience
23. Headlines
Portioning
Make It Easy To Share
Creating Sharable Content
Use Your Resources
Content Delivery Tips
24. CONTENT TYPES
6/10
25. Dont Focus On Yourself
26. Diversify Your Content
Blog post series
Cornerstone pages
eBooks
Images
Infographics
Video
Slide decks
Podcasts
Link bait
27. Cornerstone
Pages
Copyblogger.com
ProBlogger.net
28. Photos
29. Infographics
30. Video
31. CONTRIBUTORS
7/10
32. Passion.
33. Good writing.
34. Expertise.
35. CALLS TO ACTION
8/10
36. Your Blog is a
LANDING PAGE
37. Make a clear ask
OFFER VALUE
38. Calls To Action
39. COMMON MISTAKES
9/10
40. Most Blogs Lack
Two Main Ingredients
41. A Clear Direction
42. Resources
43. Too many calls to action
No calls to action
Using writers who are not savvy bloggers
Me Too Content
Worrying about the wrong metric
Writing for the wrong audience
Common Pitfalls To Avoid
44. GREATBUSINESS BLOGS
10/10
45. Continued Reading
RESOURCES

  • Problogger.net

46. Copyblogger.com 47. ChrisBrogan.com 48. SocialFresh.comBRANDS
BlogSouthwest.com
Seomoz.org/blog
Wegmans
Kissmetrics.com
Blog.Hubspot.com
Workshifting.com
Blog.wildfireapp.com
49. THANK
YOU
SocialFreshAcademy.com