zemanta - socialcrush columbia - better business blogging - part 1
DESCRIPTION
Slides from 2011 SocialCrush Columbia presentation on business blogging. Part 1 presented by Bostjan SpeticTRANSCRIPT
Blogging
is the most cost-effective
Content Marketing Strategyfor
Small Businesses
Bostjan Spetic, Zemanta inc., [email protected]
8/17/11
Content Marketing = Media
Storytelling – Exclusivity – Rhythm
Content Strategy
Why would I read your blog?
Thought leadership News Spotlight Report
1hr Content Marketing Strategy
Setup infrastructure in 1hr Spend 1hr per day/week blogging Spend 1hr per month analyzing results
Perfect Blog Post
One page of text Simple language
Perfect Blog Post
One page of text Simple language At least one image
Perfect Blog Post
One page of text Simple language At least one image Links to explanations
Perfect Blog Post
One page of text Simple language At least one image Links to explanations Further reading
Your own & others
Perfect Blog Post
One page of text Simple language At least one image Links to explanations Further reading
Your own & others Easy to share
Perfect Blog Post
One page of text Simple language At least one image Links to explanations Further reading
Your own & others Easy to share Call to action!
Example 1 – Car wash
Example 2 - Stickers
Closing the loop - Measure
Online Sales Leads: ask clients if they learned from website Net promoter score – NPS
Improve based on feedback!