Blockbuster & Coca-Cola

Building a New Business Channel Partnership

Blockbuster & Coca-Cola

• Product (Launch):

- Launching the 20oz. plastic version of the iconic

Coca-Cola Contour Bottle will help to distinguish

today’s Coca-Cola from all other beverages, just

as the original glass Contour Bottle did in 1916.

Blockbuster & Coca-Cola

• Pricing (PTR):

- Effective July 1st, Florida Coca-Cola

Bottling Co. is launching the new 20oz.

Plastic Contour Bottle @ $15.00/case*.

> Coca-Cola Classic (UPC # 0 490440 3)

> Coca-Cola Zero (UPC # 0 49000 04086 9)

> Diet Coke portfolio (UPC # 0 490450 0)

* Note: Blockbuster can fully-utilize

Coca-Cola Cooperative Marketing

Agreement (CMA) funds via rebates.

Blockbuster & Coca-Cola

• Point of Sale (DSD):

- Florida Coca-Cola Bottling Co. is very proud to be the 1st Bottler in the USA to roll-out the new 20oz. Plastic Contour Bottle.

- Blockbuster is Coca-Cola’s 1st New Business Channel Partner to be offered immediate delivery of this exciting product & cold boxes.

- Blockbuster & Coca-Cola creates America’s 1st Video “Snack Bar” & drives impulse sales @ check-out.

Blockbuster & Coca-Cola

• Promotion (Consumer Sales):

- Co-Branding helps generate consumer awareness,

consideration & preference for Blockbuster & Coke

(ie. “Always Blockbuster… Always Coca-Cola”).

- Test Market “bundled” Consumer Sales Promotion

offer (Blockbuster Video + Cold Coke + Movie Time

Snacks = Great Deal) in 35 Tampa/St. Pete stores.

Blockbuster & Coca-Cola

Developing a Strategic Alliance Partnership