Cake DayCake DayLeadership engagement initiative becomes an internal tradition

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OmnitelOmnitel 600 employees 600 employees

7 regional offices and 25 shops situated

all across Lithuania

7 regional offices and 25 shops situated

all across Lithuania

Part of the TeliaSonera

Group

Part of the TeliaSonera

Group

Lack of open direct communication between employees and top and senior management:

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The issueThe issue

Widely dispersed and remote target audience.

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Our goalsOur goals

Find interactive and informal way of communication

Find interactive and informal way of communication

Increase cross-departmental communication

Increase cross-departmental communication

Find a way to collect insights from employees about clients’ needs

Find a way to collect insights from employees about clients’ needs

Change communication conceptChange communication concept

Have fun running all of the above Have fun running all of the above

Increase leadership engagement in employee’ communication:

Create good work atmosphereCreate good work atmosphere

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Our tasty idea Our tasty idea

Employees indicated a need for informal communication platform with top and senior management.

Idea: Cake Day Cake Day – monthly gatherings

Idea: Cake Day Cake Day – monthly gatherings

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Locations: 20 strategic locationsLocations: 20 strategic locations

How: a day dedicated only for employeesHow: a day dedicated only for employees

Frequency: monthlyFrequency: monthly

Tools: communication implemented on intranet (450 unique daily visitors)Tools: communication implemented on intranet (450 unique daily visitors)

Cake Day: strategyCake Day: strategy

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Cake Day: leadership engagementCake Day: leadership engagement

Participation: 21 top and senior managersParticipation: 21 top and senior managers

All 20 strategic locations are visited on rotational basis

All 20 strategic locations are visited on rotational basis

Formal presentations delivered by managers based on topicalities

Formal presentations delivered by managers based on topicalities

Gathering insights from employeesGathering insights from employees

Platform for spreading good news and other hot discussions

Platform for spreading good news and other hot discussions

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Cake Day: employee engagementCake Day: employee engagement

Informal part: tasting a cake, networking, open discussions, celebrating successful projects

Informal part: tasting a cake, networking, open discussions, celebrating successful projects

Recipes for cake sent and selected by employees every month

Recipes for cake sent and selected by employees every month

Acknowledgements: employees thank their colleagues and give

symbolic Thank-You prizes

Acknowledgements: employees thank their colleagues and give

symbolic Thank-You prizes

Presentation material and surveys available on the intranet

after the Cake Day

Presentation material and surveys available on the intranet

after the Cake Day

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Additional fun: Hyde ParkAdditional fun: Hyde Park

Hyde Park: additional new

Cake Day initiative

Hyde Park: additional new

Cake Day initiative

Well-known and acknowledged

people (singers, actors, etc.) come for an hour of informal

lunch-discussions

Well-known and acknowledged

people (singers, actors, etc.) come for an hour of informal

lunch-discussions

Encouraging out-of-the-box thinking

and creativity

Encouraging out-of-the-box thinking

and creativity

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Facts and figuresFacts and figures

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Cake Day – now an inseparable

internal tradition

Cake Day – now an inseparable

internal tradition

Cake Day becoming an international tradition Cake Day becoming

an international tradition

Results in emotionsResults in emotions

12 April 202312

Cake Day: communicative, fun and Cake Day: communicative, fun and tasty part of our internal culturetasty part of our internal culture