ASSIGNMENT

DRIVE FALL 2014

PROGRAM MBADS/ MBAFLEX/ MBAHCSN3/ MBA – SEM 4 PGDBMN/ PGDENMN/ PGDFMN/ PGDHRMN/ PGDHSMN/ PGDIB/ PGDISMN/ PGDMMN/ PGDOMN/ PGDPMN/ PGDROMN/ PGDSCMN/ PGDTQMN – SEM 2

SUBJECT CODE & NAME

MB0053 –International Business Management

BK ID B1724

CREDIT & MARKS 4 CREDITS, 60 MARKS

Q.No Questions Marks Total Marks

1 “Environment scanning is an important part of international business.” Explain your views on this statement and discuss what factors need to be scanned.

Discuss the statement factors

4 6

10

2 What is FDI? Why is it considered as the best option for a developing country like India?

FDI benefits

5 5

10

3 Regional integration is helping the countries in growing their trade. Discuss this statement. Describe in brief the various types of regional integrations.

Regional integration types

3 7

10

4 Write short note on: a) Licensing b) Joint venture

a) meaning and examples of licensing b) meaning and examples of joint venture

5 5

10

5 Explain the Top-down and Bottom-up approach of planning.

Top- down Bottom-up

5 5

10

6 Discuss the importance of ethics in international business.

Importance of ethics

10

10

Note – Answer all questions. Kindly note that answers for 10 marks questions should be

approximately of 400 words. Each question is followed by evaluation scheme.

ASSIGNMENT QUESTION PAPER

DRIVE FALL 2014

PROGRAM MBADS (SEM 4/SEM 6)

MBAFLEX/ MBA (SEM 4)

PGDMMN (SEM 2)

SUBJECT CODE &

NAME

MK0015-Services Marketing and Customer Relationship Management

BK ID B1808

CREDIT & MARKS 4 Credits, 60 marks

Q.No Questions Marks Total Marks

1 “Positioning a service in the marketplace is much like positioning a product”. Explain

Service positioning and its purpose with the help of an example.

A Explanation of service positioning

Explanation of purposes

Example

2

6

2

10

2

Elaborate GAP analysis in detail.

A Explanation of GAP Model. 10 10

3

“Interaction plays a lead role in building customer relationships”. Explain CIM in this

context.

A Explanation of CIM

Explanation of Methods

5

5

10

4

What are the various types of conflicts in marketing services?

A Explanation of types

10 10

5 Elaborate the important steps that service providers should bear in mind while

implementing one to one marketing.

A Explanation 10 10

6 Write short notes on:

a) E-CRM

b) Customer Retention

A a) Meaning, opportunities and benefits

b) Meaning and Strategies

5

5

10

*A-Answer

Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately

of 400 words. Each question is followed by evaluation scheme.

ASSIGNMENT QUESTION PAPER

DRIVE FALL 2014

PROGRAM MBADS (SEM 4/SEM 6)

MBAFLEX/ MBA (SEM 4)

PGDMMN (SEM 2)

SUBJECT CODE & NAME MK0016- Advertising Management and Sales Promotion

BK ID B 1809

CREDIT & MARKS 4 Credits, 60 marks

Q.No Questions Marks Total Marks

1 Discuss the DAGMAR approach in setting objectives and measuring effectiveness of advertising.

Meaning of DAGMAR approach 2

Explanation of DAGMAR approach 8 10

2

What is Gestalt psychology? Explain with examples how it resembles the way a person fits

in the advertising message with his/her existing knowledge.

Discussion about Gestalt psychology 3

Explanation 7 10

3

Advertising is a paid form of communication. It has gained its significance since it attempts

to build a positive attitude towards a product. Explain the characteristics and objectives of

advertising.

Definition of advertising 2

Characteristics 4

objectives 4 10

4

What is “above the line” and “below the line” activities with respect to marketing

communications? Explain the concept in detail.

Define media 2

Explanation of the concepts 8 10

5 Describe the AIDA model of consumer response hierarchy with the help of diagram.

Explanation of AIDA model 8

Diagram 2 10

6

Describe some of the strategies for effective marketing and advertising in rural market.

Discuss the nature of rural market 2

Strategies 8 10

Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately

of 400 words. Each question is followed by evaluation scheme.

ASSIGNMENT QUESTION PAPER

DRIVE FALL 2014

PROGRAM MBADS (SEM 4/SEM 6)

MBAFLEX/ MBA (SEM 4)

PGDMMN (SEM 2)

SUBJECT CODE & NAME MK0017- E-MARKETING

BK ID B 1810

CREDIT & MARKS 4 Credits, 60 marks

Q.No Questions Marks Total Marks

1

What is e-mall? Explain the various types of online stores in an e-mall.

Definition of e-mall 2

Various types of online stores 8 10

2

An electronic marketplace (e-marketplace) refers to a website created for common

interest. It integrates the online and physical component of a company. Discuss the

five kinds of partners in an e-marketplace.

Explanation of e-marketplace 3

Five kinds of partners in an e-marketplace 7 10

3

Discuss the major legal and ethical issues in e-marketing.

A. Legal issues

6

B. Ethical issues 4 10

4 Explain the factors that influence e-consumer’s buying behaviour.

Definition of e-marketing 2

Factors influencing 8 10

5 Functions of E-marketing are represented by 2P+2C+3S formula (Personalisation, privacy,customer service, community, site, security, and sales promotion). These functions form the framework of an e-marketing strategy. Discuss this formula with a diagrammatic representation.

Explanation of 2P+2C+3S formula in detail 8

Diagram 2 10

6 Discuss the selling methods and sales promotion of E-marketing.

Explanation of Selling methods 5

Explanation of sales promotion of e-marketing 5 10

Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

ASSIGNMENT

DRIVE FALL 2014

PROGRAM MBADS (SEM 4/SEM 6) MBAFLEX/ MBA (SEM 4) PGDMMN (SEM 2)

SUBJECT CODE & NAME

MK0018– International Marketing

BK ID B1199

CREDIT & MARKS 4 CREDITS, 60 MARKS

Q.No Questions Marks Total Marks

1 Discuss the different management orientations of a company. How does it affect international marketing?

Management orientations Effect on international marketing

6 4

10

2 Discuss how culture plays an important role in international marketing. Give some examples of advertisements which failed due to lack of cultural understanding.

Importance of culture in international marketing Examples

6 4

10

3 Explain different types of cost based pricing.

Types of cost based pricing Explanation

2 8

10

4 Tobacco companies are targeting China as Chinese are heavy smokers. Which segmentation is this and what are the other international market segmentations?

Tobacco companies in china segmentation other segmentation

3 7

10

5 Write short notes on: a) e Marketing b) Spot and forward rates

a) meaning and benefits of e Marketing b) meaning and role of spot and forward rates

5 5

10

6 Discuss the role and activities of World Bank.

Role and activities of world bank

2 8

10

Note – Answer all questions. Kindly note that answers for 10 marks questions should be

approximately of 400 words. Each question is followed by evaluation scheme.

ASSIGNMENT

Drive Fall 2014

Program MBADS/ MBAFLEX/ MBAHCSN3/ MBA – SEM 4

PGDBMN/ PGDENMN/ PGDFMN/ PGDHRMN/ PGDHSMN/

PGDIB/ PGDISMN/ PGDMMN/ PGDOMN/ PGDPMN/ PGDROMN/

PGDSCMN/ PGDTQMN – SEM 2

Subject code & name MB0052 - Strategic Management and Business Policy

Book ID B1699

Credit and Max. Marks 4 credits; 60 marks

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme

Q. No Question and Scheme of Evaluation Marks Total

Marks

1 Describe the role of five major participants in the Strategic Management Process (SMP) of a company.

10

Description of the role of 5 participants (BoD, CEO, corporate planning staff, senior managers and Consultants)

10

2 Differentiate between mission and vision of a company? Explain with examples.

10

Meaning and explanation of mission statement of a company with examples Meaning and explanation of vision of a company with examples

5

5

3 Explain in detail Porter’s four generic strategies.

10

Explanation of Porter’s generic strategies (Cost leadership, Focuses cost leadership, differentiation, focused differentiation)

10

4 Differentiate between core competence and distinctive competence.

10

Explanation of core competence with examples Explanation of distinctive competence with examples

5 5

5 Define the term ‘industry’. List the types of industries. How do you conduct an industry analysis?

10

Definition of ‘industry’ Mentioning the types of industries Explanation on conducting industry analysis (including steps to be followed)

3 2 5

6 What is meant by ‘structure of an organisation’? Describe the five major structural types or forms of an organisation.

10

Meaning of ‘structure of an organisation’ Description of the 5 structural types

2 8