assignment drive spring 2014 program mbads (sem …

ASSIGNMENT

DRIVE SPRING 2014

PROGRAM MBADS (SEM 3/SEM 5)

MBAFLEX/ MBAN2 (SEM 3)

PGDMMN (SEM 1)

SUBJECT CODE &

NAME

MK0012- Retail Marketing

BK ID B1723

CREDIT & MARKS 4 Credits, 60 marks

Q.No Questions Marks Total Marks

1 Discuss the Retail pricing strategies.

Explanation about pricing in retail 2

Retail Pricing Strategies 8 10

2

Explain the factors affecting retail store locations Decisions.

Definition of retailing 2

Explanation about the factors affecting retail store

location decision 8 10

3

Explain the Retail Merchandising Management (RMM) in brief.

Definition of Retail Merchandising 3

Steps involved in RMM 7 10

4 Define e-tailing. Explain the future of electronic retailing.

Definition of e-tailing 2

Future of e-tailing 8 10

5 Price is a highly sensitive and visible part of retail marketing mix. Retailer’s overall profitability depends on Pricing. It plays an important role in strategic decision making process. Explain various pricing strategies are adapted by the retailer according to the situation.

Explanation of pricing in Retail 2

Retail Pricing strategies 8 10

6

Describe any three Rural retail strategies in brief.

Definition of Rural retail 2

Any three Rural retail strategies 8 10

Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately

of 400 words. Each question is followed by evaluation scheme.

ASSIGNMENT

DRIVE SPRING 2014

PROGRAM MBADS/ MBAFLEX/ MBAHCSN3/ MBAN2 – SEM 3

PGDBMN/ PGDENMN/ PGDFMN/ PGDHRMN/ PGDHSMN/

PGDIB/ PGDISMN/ PGDMMN/ PGDOMN/ PGDPMN/

PGDROMN/ PGDSCMN/ PGDTQMN – SEM 1

SUBJECT CODE &

NAME MB0050

RESEARCH METHODOLOGY

BK ID B1700

CREDITS 4

MARKS 60

Note: Answer all questions. Kindly note that answers for 10 marks questions should be

approximately of 400 words. Each question is followed by evaluation scheme.

Q.No Questions Marks Total

Marks

1 Briefly describe the different steps involved in a research process. Distinguish between

descriptive and causal research studies.

Meaning of research

Steps

Differences

2

5

3

10

2 Distinguish between primary and secondary methods of data collection. Explain the

Interview method of data collection

Differences

Explanation of Interview method of data collection

5

5

10

3 a. Discuss four types of measurement scales with examples.

b. Briefly explain the concepts of reliability, validity and sensitivity.

a. Meaning of Measurement scales and types of Measurement

scales with examples

b. Explanation of the concepts of reliability, validity and

sensitivity

5

5

10

4 a. Distinguish between:

i. Schedules and Questionnaires

ii. Open ended and closed ended questions

b. What are the different modes of administering a questionnaire? What are the

conditions that merit the use of one over the other? Discuss by using suitable

examples.

a. Differences

b. Modes of administering a questionnaire

4

6

10

5 a. What is the analysis of variance? What are the assumptions of the technique?

Give a few examples where the techniques could be used.

b. The following data represents the number of units produced by four operators

during three different shifts:

Shifts Operator

A B C D

I 10 8 12 13

II 10 12 14 15

III 12 10 11 14

Perform a two-way analysis of variance and interpret the result.

a. Meaning, Assumptions and examples

b. Formulas, Calculation, Solution and Interpretation to the

problem

4

6

10

6 Explain the three basic principles of professional ethics that any research must follow.

How do you follow an ethical practice while collecting information from the

respondents?

Basic principles of professional ethics

Ethical codes related to respondents

6

4

10

ASSIGNMENT

DRIVE SPRING 2014



PGDMMN (SEM 1)

SUBJECT CODE & NAME MK0010- Sales, Distribution and Supply Chain Management

BK ID B1721



1

When one member of distribution channel tries to maximize its profits at the expense of

rest of the members, it will create conflicts, resulting in the decline of profits. To avoid these

conflicts, now retail firms have started forming vertical

Marketing systems (VMS). Explain the three types of VMS through which goods and

services are usually distributed to customers.

Definition of VMS 2

Three types of VMS 8 10

2

Define Aggregate Planning and its strategies to meet demand and supply.

Definition of Aggregate planning. 3

Strategies used in Aggregate planning

(Chase, Level & Mixed) 7 10

3

An organization needs to be extremely cautious in making investments in various types of

inventories. The extent of control required to be maintained on all items is not the same.

Explain some important tools of Inventory management like ABC analysis, Just-In-Time &

Economic order quantity model.

Definition of Inventory and Inventory Management 3

ABC analysis, Just-In-Time &Economic Order

Quantity Model 7 10

4

Explain the SCOR model with a diagrammatic representation.

SCOR model 5

Focusing Aspects with diagram 5 10

5 Explain the challenges faced by International Sales Manager.

Listing of challenges faced by International

manager

10 10

6

Describe the supply chain Benchmarking Procedure.

Definition of Benchmarking. 2

Procedure for supply chain benchmarking 8 10



ASSIGNMENT

DRIVE SPRING 2014



PGDMMN (SEM 1)

SUBJECT CODE & NAME MK0013- MARKETING RESEARCH

BK ID B1711



1 Explain the various types of Consumer and Business to Business (B2B) market research.

Types of Consumer market research 6

Types of Business-Business market research 4 10

2

Measurement can be defined as assigning symbols or numbers to characteristics of objects.

Scaling may be considered an extension of measurement. It helps an investigator to

quantify the variables and assigning ranks to the items or subjects selected. Discuss the four

primary scales of Measurement.

Definition of Primary scales of Measurement 1

Explanation of Four scales of measurement 9 10

3

Explain the process of sampling and classification of non-probability sampling techniques.

Definition of sampling 1

Process of Sampling techniques 5

Classification of Non-Probability sampling

techniques

4 10

4

In today’s business scenario, the major aim of managers is to understand the stimuli or

attitude which results in a specific set of reactions and they are responsible to measure and

interpret before it occurs. Attitude measurement scales help managers in understanding

consumer’s attitudes, beliefs, preferences etc. These scaling techniques are of two types: one

is comparative scaling and another one is non-comparative scaling. Discuss the types of

non-comparative scaling which is used widely in commercial marketing research studies

with suitable examples .

Explanation of Non-comparative scaling

2

Types of non-comparative scaling 8 10

5 A survey or Research is a term which means analyzing the latest trends and collecting the related facts and figures for a particular research. Online marketing research is used by the companies to evaluate their sales performance. Discuss the types of Online marketing research.

Definition of Online Marketing research 2

Types of Online marketing research 8 10

6 Write a short notes on:

A. Various types of Research(any five)

B. Characteristics of Research

A. Various types of Research(any five)

5

B. Characteristics of Research

5 10



ASSIGNMENT

DRIVE SPRING 2014

PROGRAM MBADS/ MBAFLEX/ MBAHCSN3/ MBAN2 – SEM 3

PGDBMN/ PGDENMN/ PGDFMN/ PGDHRMN/ PGDHSMN/

PGDIB/ PGDISMN/ PGDMMN/ PGDOMN/ PGDPMN/

PGDROMN/ PGDSCMN/ PGDTQMN – SEM 1

SUBJECT CODE & NAME

MB0051-Legal Aspects of Business

BK ID B 1725


Note – Answer all questions. Kindly note that answers for 10 marks questions should be

approximately of 400 words. Each question is followed by evaluation scheme.


1 What are the rights of a surety? 10

Rights against creditors 2

Rights against Principal Debtor 4

Right against Co-Sureties 4

2 Explain duties of a Bailor and a Bailee. 10

Duties of Bailor 5

Duties of Bailee 5

3 “Power of Attorney is considered as an important concept in Business Law”. Explain 10

Meaning 3

Types 2

Registration 5

4 “The Banking Regulation Act, 1949, provides various methods of regulation of the banking business”. Describe the key areas of regulation.

Methods of regulation 10 10

5 Explain the nature and scope of complaints under the Consumer Protection Act?

Persons competent to make complaints 3

Place of complaint 1

Procedure for filing a complaint 2

Admission of complaint 2

Power of the District Forum 2 10

6 Explain the need and types of meetings.

Need for meeting 2

Statutory meetings 2

Annual General Meetings 2

Extraordinary meetings 2

Class meetings 2 10

ASSIGNMENT

DRIVE SPRING 2014



PGDMMN (SEM 1)

SUBJECT CODE &

NAME

MK0011- Consumer Behaviour

BK ID B1722



1

The ability to develop successful new products is critical to a company’s sales, future

growth and long-term survival. Customers evaluate all new products based on their

perceptions. Discuss the five categories of adopters classified by time of adoption.

Five categories of adopters 10 10

2

Discuss the three component model of attitudes. What is the relevance of this model to

advertising objectives?

Three component model of attitudes 6

Relevance of this model to advertising objectives 4 10

3

One of the most critical decisions about creative strategy in advertising involves the choice

of an appropriate appeal. Some ads are designed with the intent of appealing to the

rational, logical aspect of the consumer’s decision making process. Discuss the advertising

appeals which are classified as rational & logical appeals.

Classification of advertising appeals 10 10

4

Describe the levels of consumer decision making while buying.

Levels of consumer decision making 10 10

5 A product or service that a person might buy to satisfy some needs often comes at the expense of depriving another need as the person may be short on resources. These compromises are described as motivational conflict. Explain the principal form of motivational conflict with examples.

Explanation about motivation and motivational

conflict 3

Forms of motivational conflict with examples 7 10

6 Write a short notes on the following: A. Involvement and types of consumer behaviour B. Dimensions of Involvement.

A. Involvement and types of consumer

behaviour 5

B. Dimensions of Involvement. 5 10



assignment drive spring 2014 program mbads (sem …

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