assignment drive spring 2014 program mbads/ mbaflex

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ASSIGNMENT DRIVE SPRING 2014 PROGRAM MBADS/ MBAFLEX/ MBAHCSN3/ MBAN2/ PGDBAN2 SEMESTER II SUBJECT CODE & NAME MB0048 OPERATIONS RESEARCH BK ID B1631 CREDITS 4 MARKS 60 Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme. Q.No Questions Marks Total Marks 1 Discuss the methodology of Operations Research. Explain in brief the phases of Operations Research. Meaning of Operations Research Methodology of Operations Research Phases of Operations Research 2 4 4 10 2 a. Explain the graphical method of solving Linear Programming Problem. b. A paper mill produces two grades of paper viz., X and Y. Because of raw material restrictions, it cannot produce more than 400 tons of grade X paper and 300 tons of grade Y paper in a week. There are 160 production hours in a week. It requires 0.20 and 0.40 hours to produce a ton of grade X and Y papers. The mill earns a profit of Rs. 200 and Rs. 500 per ton of grade X and Y paper respectively. Formulate this as a Linear Programming Problem. a. Meaning of Linear programming problem and explanation of graphical method of solving Linear Programming Problem b. Formulation of LPP (Objective function & Constraints) 6 4 10 3 a. Explain how to solve the degeneracy in transportation problems. b. Explain the procedure of MODI method of finding solution through optimality test. a. Degeneracy in transportation problem b. Procedure of MODI method 5 5 10

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ASSIGNMENT

DRIVE SPRING 2014

PROGRAM MBADS/ MBAFLEX/ MBAHCSN3/ MBAN2/ PGDBAN2

SEMESTER II

SUBJECT CODE &

NAME

MB0048

OPERATIONS RESEARCH

BK ID B1631

CREDITS 4

MARKS 60

Note: Answer all questions. Kindly note that answers for 10 marks questions should be

approximately of 400 words. Each question is followed by evaluation scheme.

Q.No Questions Marks Total

Marks

1 Discuss the methodology of Operations Research. Explain in brief the phases of

Operations Research.

Meaning of Operations Research

Methodology of Operations Research

Phases of Operations Research

2

4

4

10

2 a. Explain the graphical method of solving Linear Programming Problem.

b. A paper mill produces two grades of paper viz., X and Y. Because of raw material

restrictions, it cannot produce more than 400 tons of grade X paper and 300 tons of grade Y

paper in a week. There are 160 production hours in a week. It requires 0.20 and 0.40 hours to

produce a ton of grade X and Y papers. The mill earns a profit of Rs. 200 and Rs. 500 per ton

of grade X and Y paper respectively. Formulate this as a Linear Programming Problem.

a. Meaning of Linear programming problem and explanation of

graphical method of solving Linear Programming Problem

b. Formulation of LPP (Objective function & Constraints)

6

4

10

3 a. Explain how to solve the degeneracy in transportation problems.

b. Explain the procedure of MODI method of finding solution through optimality test.

a. Degeneracy in transportation problem

b. Procedure of MODI method

5

5

10

4 a. Explain the steps involved in Hungarian method of solving Assignment problems.

b. Find an optimal solution to an assignment problem with the following cost matrix:

J1 J2 J3 J4

M1 10 9 7 8

M2 5 8 7 7

M3 5 4 6 5

M4 2 3 4 5

a. Steps in Hungarian method

b. Computation/Solution to the problem

4

6

10

5 a. Explain Monte Carlo Simulation.

b. A Company produces 150 cars. But the production rate varies with the distribution.

Production Rate 147 148 149 150 151 152 153

Probability 0.05 0.10 0.15 0.20 0.30 0.15 0.05

At present the track will hold 150 cars. Using the following random numbers determine

the average number of cars waiting for shipment in the company and average number of

empty space in the truck. Random Numbers 82, 54, 50, 96, 85, 34, 30, 02, 64, 47.

a. Explanation of Monte Carlo Simulation

b. Calculation/ Solution to the problem

5

5

10

6 a. Explain the dominance principle in game theory.

b. Describe the Constituents of a Queuing System.

c. Differentiate between PERT and CPM

a. Dominance principle in game theory

b. Constituents of a Queuing System

c. Differences between PERT and CPM

4

3

3

10

ASSIGNMENT

DRIVE SPRING 2014

PROGRAM MBADS/ MBAFLEX/ MBAHCSN3/ MBAN2/ PGDBAN2

SEMESTER II

SUBJECT CODE & NAME MB 0044 - PRODUCTION AND OPERATION MANAGEMENT

BK ID B1627

CREDIT & MARKS 4 CREDITS, 60 MARKS

Q.No Criteria Marks Total Marks 1 Explain briefly elements of operations strategy ?

A List the elements of operations strategy

Explain the elements of operations strategy(what it

involves, provide examples if required)

1 9

10

2 Describe the general factors that influence the plant location decision.

A List the general factors that influence the

plant location decision

Describe the general factors that influence

the plant location decision

2 8

10

3 Write short notes on

Total productive Maintenance

GNATT Chart

Bullwhip effect in SCM

Scheduling in services

A Give a brief introduction, description including main points and conclusion on

Total productive Maintenance

GNATT Chart

Bullwhip effect in SCM

Scheduling in services

10 (2.5 marks each) 10

4 Explain the steps and tools for changing project management process.

A List the steps for changing project management

process in your own words.

Explain the steps for changing project management

process in your own words.

List the tools for changing project management

process in your own words.

1

4

1

10

List and explain the tools for changing project

management process in your own words.

4

5 Under capacity options the company decides to vary the production output by varying the time,

workforce or outsourcing. What are the basic capacity options a company can choose to meet

demand?

A Give a brief description of each capacity option by

explaining in which situation it can be used and how

it affects costs.

10 (2 marks for each capacity option)

10

6 Write short notes on:

Relevance of Value Engineering in manufacturing

Vendor Managed inventory

Rating methods for locating a plant

Importance of business process modelling

A Give a brief introduction, description including main points and conclusion on

Relevance of Value Engineering in

manufacturing

Vendor Managed inventory

Rating methods for locating a plant

Importance of business process modelling

10 (2.5 marks each) 10

*A-Answer Note –Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme

***********

ASSIGNMENT

DRIVE SPRING 2014

PROGRAM MBADS/ MBAFLEX/ MBAHCSN3/ MBAN2/ PGDBAN2

SEMESTER II

SUBJECT CODE &

NAME

MB0047- MANAGEMENT INFORMATION SYSTEM

BK ID B1630

CREDIT 4

MARKS 60

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

Q.No Questions Marks Total Marks

1 Professor A. Van Cauwenbergh of Antwerp University, in a paper presented at the Tenth

Anniversary Conference of the European Institute for Advanced Studies in Management,

presented four revisions to traditional Management Theory. In summary, the revisions are:

(1) The initiative for the renewal and adjustment of the activities of a firm should come from

the different levels in the management hierarchy. “Strategy is not a privilege of top

management”.

(2) Firms, especially big firms, are incoherent systems (goals of the different component

systems are not simply subdivisions of an overall goal; there are individual, conflicting goals

as well).

Some of these differences are manifestations of organizational initiative and vitality. Using

information systems and central planning and rule-making to suppress all differences is

destructive to organizations.

(3) The most vital “fluid” of an enterprise is the aggregate of its entrepreneurial values. The

most fundamental and motivation and control come through these shared values relative to

work, quality, efficiency, etc. Management often neglects these values and assumes that the

collection and dissemination of information will provide sufficient motivation and control.

(4) Enterprises are open systems; their structure and operating processes are determined by

their environment. This means organizations must be designed to continually adjust to the

environment.

a. If these revisions are correct, how is planning to be organized?

b. How should the information system support the planning organization?

A a. Explaining the organizational planning

process with diagram

1+3

10 b. Guidelines for planning MIS 2

Comparing MIS plan and Business Plan

(atleast two)

2

Explaining significant problem of the

Lewis model

2

2 Information Technology and Computers have brought information age. The spread of Internet

& relative ease of access made Information Breach easier. Our future is not secure, if our

information is not secure. Information Resources need to be guarded, protected and controlled.

List the precautionary measures to be considered to prevent cybercrime?

A Listing any 5 measures to prevent cyber crime 10 10

3 a. While implementing MIS in any organization change can occur in number of ways.

List and explain the steps in the process as suggested by Lewin’s model.

b. Compare between prototype approach and Life Cycle approach

A a. Explaining the 3 steps of implementing the

process suggested by Lewin’s model

6

10

b. Comparison between the two approaches

at least two points

4

4 There is an information explosion in today’s society. There are lot of advantages of DBMS

like proper maintenance of the data and maintaining security. Explain the process of data

transition using diagram and an example of your own.

A Writing diagram, 2

10 Own example other than given in the SLM 3

Explaining the process 5

5 Write short note on

a. World wide web

b. Voice over IP

c. Intranet

d. Extranet

A a. World Wide Web 2

10 b. Voice over IP 2

c. Intranet 3

d. Extranet 3

6 Artificial intelligent system functions like a human being and helps a manager in taking quick

decisions. Explain the different applications AI using diagram.

A a. Diagram 2

10 b. Applications of cognitive science 2

c. Applications of robotics 2

d. Applications of natural interface 2

e. Explaining each type with an example 2

*A-Answer

ASSIGNMENT

DRIVE SPRING 2014

PROGRAM MBADS/ MBAFLEX/ MBAHCSN3/ MBAN2/ PGDBAN2

SEMESTER II

SUBJECT CODE &

NAME

MB0045

FINANCIAL MANAGEMENT

BK ID B1628

CREDIT 4

MARKS 60

Note: Answer all questions. Kindly note that answers for 10 marks questions should be

approximately of 400 words. Each question is followed by evaluation scheme.

Q.No Question Marks Total Marks

1 When a firm follows wealth maximization goal, it achieves maximization of market value of a

share. Do you agree? Substantiate your arguments.

Explain Wealth maximization

10

10

2 A) If you deposit Rs 10000 today in a bank that offers 8% interest, how many years will

the amount take to double?

B) What is the future value of a regular annuity of Re 1.00 earning a rate of 12% interest

p.a. for 5 years?

A Problem

B problem

5

5

10

3 The concept of financial leverage is a significant, as it has direct relation with capital

structure. Do you agree? If so, substantiate your arguments.

Relation between Financial leverage and the capital

structure

10 10

4 A project requires an initial outlay of Rs. 1,00,000. It is expected to generate the cash inflows

shown in table

Table: Cash Inflows

Year Cash inflows

1 50,000

2 50,000

3 30,000

4 40,000

What is the IRR of the project?

Compute IRR 10 10

5 Below Table gives the complete details of sales and costs of the goods produced by XYZ ltd

for the year 31.03.12.

Table -Sales and Costs Produced by XYZ Ltd.

Sales 80,000 Inventory

Cost of goods 56,000 31.03.07 9,000

31.03.08 12,000

Accounts Receivables

31.03.07 12,000

31.03.08 16,000

Accounts Payable

31.03.07 7,000

31.03.08 10,000

What is the length of the operating cycle? What is the cash cycle?

Assume 365 days in a year.

a) length of the operating cycle

b) cash cycle

5

5

10

6 Facebook bought WhatsApp on Feb, 19, 2014 for $19 billion. This was split between $4

billion in cash, $12 billion worth of Facebook shares, and $3 billion in restricted stock units to

be paid in four years. Do you think the market capitalization has played a significant role in

pricing the valuation. Discuss the Walter’s model assumptions in this context.

Walter’s model assumptions

10

10

ASSIGNMENT

DRIVE SPRING 2014

PROGRAM MBADS/ MBAFLEX/ MBAHCSN3/ MBAN2/ PGDBAN2

SEMESTER II

SUBJECT CODE & NAME MB 0049 - PROJECT MANAGEMENT

BK ID B1632

CREDIT AND MARKS 4 CREDITS , 60 MARKS

Q.No Criteria Marks Total Marks

1 Write short notes on :

Commercial and economic feasibility

Technical feasibility

Give a brief introduction, description including main points and conclusion on

Commercial and economic feasibility

Technical feasibility

10 (5 marks each) 10

2 Define Project type organization and discuss in detail

Define project type organisation in your

own words

Give a brief outline of project type

organisation

List the advantages of project type

organisation

List the disadvantages of project type

organization

Give a few examples of project type

organization

1

3

2.5

2.5

1

10

3 What is project performance evaluation? Explain the various types of project performance evaluation techniques.

Define project performance evaluation

Explain why project performance

1 2

10

evaluation is tool is important

List the types of project performance

evaluation

Briefly explain each technique

1 6 (1.5 marks for each of 4 techniques)

4 Discuss the major contents of the project’s final report

Explain the purpose of the project final report

List suggested content of project final report

Explain each content and what it should contain

2

1

7 ( 1 mark for each

content)

10

5 Explain the various types of risk that can affect a business project.

Briefly discuss the various Macro and Micro risks by

defining the risks and

using suitable examples

4 marks for Macro

risks

6 marks for Micro

Risks

10

6 What are the common features of project management software.

Briefly describe the common features

Explain the use of the features

8

2

10

*A-Answer Note –Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

***********

ASSIGNMENT

DRIVE SPRING 2014

PROGRAM MBADS/ MBAFLEX/ MBAHCSN3/ MBAN2/ PGDBAN2

SEMESTER 2

SUBJECT CODE & NAME MB0046- Marketing Management

BK ID B1629

CREDIT & MARKS 4 Credits, 60 marks

Q.No Questions Marks Total Marks

1

Explain the steps in Business Buying process.

Characteristics of Organisational Buyer 2

Steps in business buying process 8 10

2

A brand is a composite set of beliefs and associations in the mind of consumers. In brand

development, as a part of branding strategy decision, the brand manager can decide to

create new brand elements for the new products, apply some of the existing brand elements

to the new product, or use a combination of existing and new brand elements to the existing

and new products. Explain the different branding strategies used by the companies for their

range of products.

Definition of Brand 2

Advantages of Brand 2

Explanation of different branding strategies adopted

by companies

6 10

3

Explain the classification of market based on nature of Competition and area.

Definition of market 2

Classification of market based on nature of

Competition and area

8 10

4

Personal selling focuses in on ‘personal’ or ‘one to one’ selling. It involves an individual

salesman or a sales team establishing and building a profitable relationship with customers

over a period of time through a series of steps. Explain the steps in the personal selling

process which helps in the successful sales.

Definition of Personal Selling 2

Explanation of steps in the Personal selling process 8 10

5 Describe the stages in consumer decision making process.

Explanation of the stages in consumer decision

making process

10 10

6

Do you think the argument of some theorists that the traditional Ps are not enough for

services marketing? Give suitable examples to prove your point.

Define Service Marketing 2

Explanation of 4p’s 4

Explanation of Additional 3 p’s 4 10

Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately

of 400 words. Each question is followed by evaluation scheme.