andy o’hearn july 14, 2015 linkedin essentials in 8 minutes … or less image:

Andy O’Hearnwww.linkedin.com/in/andyohearn

July 14, 2015

LinkedIn Essentials in 8 Minutes … or Less

Image: http://i.ytimg.com/vi/95NOWE6O5iE/maxresdefault.jpg

1Copyright ©2015 amo communications. All rights reserved.

Image: LI memes


LI is About Relationships … Not Connections

Image: LI memes


LI is About Perceptions … Not Reality

Source: http://www.forbes.com/sites/georgeanders/2015/07/08/linkedins-weirdest-members-my-encounter-with-alice-powell/ 4Copyright ©2015 amo communications. All rights reserved.

LI is a Performance for $$$

Who Knows You >Who You Know

(Referrals!)

6 should be great educational information for your intended audience that you

didn’t write (i.e., read from others that resonated with you in your area of expertise);

3 should be great educational information for your intended audience that you

or your company authored or created, and

1 can be flat-out promotional, to sell your goods or services.

Sharing great customer-focused info 90% directly promote 10% Source: Wayne Breitbarth; http://www.powerformula.net/1374/linkedin-status-updates-the-rule-everyone-should-follow/ 6

Copyright ©2015 amo communications. All rights reserved.

LI is a Performance for Others [Ʉ]:& It’s a Group Thing

Source: LI Memes 7Copyright ©2015 amo communications. All rights reserved.

LI is Visual & Mobile, Not Verbal & Stagnant

Image: https://help.linkedin.com/app/answers/detail/a_id/34327/; 8Copyright ©2015 amo communications. All rights reserved.

LI is Just One of Many Tools

How Are You Remembered? (Hook)

Image: https://store.ragan.com/images/image/Y4TH09.jpg; https://cdnil0.fiverrcdn.com/photos/3910489/v2_680/youzign.jpg 9Copyright ©2015 amo communications. All rights reserved.

1-person communications dept. / coach / trainer

LinkedIn super-connector /Career counselor

Information / contentconcierge / curator / reference cybrarian

Social/cultural scientist (psychology, economics) / arts & humanities scholar

Columnist / features writer / storyteller

blogger / raconteur / humorist / Epicurean

Philosopher / poet /empath / polymath /

linkmaster / matchmaker

Image: http://www.entrepreneur.com/article/242292 10Copyright ©2015 amo communications. All rights reserved.

How Are You Remembered? (Hook)

What makes a good profile?Picture Pro (lighting, background); close-up; smile Headline (120 characters) Summary headline; life-story hook, not job titleURL Customize; use your profile name Status updates – 700 characters; 1-2X/day; hyperlink shortenersSummary (2,000 characters) Humanize story; 1st person; KWs; contact #s/links Experience (2,000 characters per position) Summarize KEY contributions to essence of what you accomplished; title (100 characters); creative (keywords); readable format; be selective; NOT a resume Publications (2,000 characters): blogs, papers, anything publishedSkills & Expertise (50 skills; 61 characters). List 10 core skills; don’t dilute branding; endorse others (return favors)Groups 50; change as needed Education (100 characters per school): Tie in relevant keywords/phrases; exec educ.Activities & Societies – 500 characters; tie into careerAdditional Info. (1,000 characters) Alternative ways to connect; pique interestHonors & Awards (1,000 characters). Why/how, not just whatRecommendations Quality over quantity; mix of levels/roles; bullet-point scripting

Source: http://marketingthink.com/social-branding-how-to-create-the-perfect-linkedin-profile-blueprint/; @GerryMoran https://twitter.com/GerryMoran;

http://marketingthink.com/contact-me/ ; http://www.aarp.org/work/job-hunting/info-08-2013/great-ways-to-improve-your-linkedin-profile.html 11Copyright ©2015 amo communications. All rights reserved.

5.7 Seconds*

Source: http://talent.linkedin.com/blog/index.php/2014/12/5-tips-for-picking-the-right-linkedin-profile-picture/ 12Copyright ©2015 amo communications. All rights reserved.

What Makes a Summary “Compelling”?

• Personality (1st person!)• Likeability• Culture Fit• Passion/Caring• Unique/Top 2% Attributes…• …Yet Steal from the Best• Call to Action at End

Sources: http://www.linkedinsights.com/3-stunningly-good-linkedin-profile-summaries/ ;

https://www.linkedin.com/pulse/20140331014547-4143377-for-a-story-worth-telling-reflect-the-reader-s-needs-in-the-headline?trk=prof-post 13Copyright ©2015 amo communications. All rights reserved.

• Engaging (Story)• Conversational• Facts/figures/stats• Connect (bridge)• Setting the stage• “Edu-tainment”• Memorable (hook)

So what else makes a good profile?

• Claim your name• STAR format• Keyword concentration• 10 Skills (beauty contest)• Your groups = my groups• Following = bookshelf• Distinguish your degrees• “Honor” intelligence

• Volunteer > “just work”• Connection points• Senses/Emotions• Customized > Speed• Interests (2% rule)• Borrow shamelessly• Pose Q’s/Provide A’s• Pro, not “amateur hr.”

Source: https://www.linkedin.com/in/andyohearn 14Copyright ©2015 amo communications. All rights reserved.

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NAME-DROPPING

GENERIC NEED (TO…)

WHAT I HELPED TEAM DO

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INDUSTRY BUZZWORDS

1st/LARGEST/ONLY, etc.

“WOW” STATS/FACTOIDS

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#1 uses “communications” 66X (vs. my 62X)

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andy o’hearn july 14, 2015 linkedin essentials in 8 minutes … or less image:

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