analytics has user problem outcome plus audience solution

ANALYTICS HAS AN AUDIENCE PROBLEM – 8-24% ADOPTION…NEED FOR AUDIENCE CENTRIC ANALYTICS

Copyright ClientXClient contact [email protected] Twitter: mrhoffman

mailto:[email protected]

AUDIENCE CENTRIC USER PROFILES DETERMINE DELIVERY SCOPE*

40% Reporting

Aware

10% Hands On

Deep Analytics

20% Reporting

Engaged

30% Voice

Activated

How you communicate your results to decision makers is just as important, if not more so, than getting the results themselves

Tom Davenport – Babson College

*Analytic Asset Inventory DeliverableCopyright ClientXClient contact [email protected] Twitter: mrhoffman


OUTCOME + AUDIENCE CENTRIC ANALYTICS

THE NEXT PERFORMANCE FRONTIER

Keynote:

Michael R Hoffman, Client x Client

[email protected]

Twitter: mrhoffman

Phone: 908.542.1134


TO ENSURE ANALYTICS USE AND RELEVENCE, YOU MUST DELIVER PER END USER’S LEARNING STYLE

Visual - needs to see text, diagrams, flow charts,

demonstrations.

Auditory - needs to hear, either to listen or to participate

in discussions.

Tactile/Kinesthetic - needs to write, to touch, to do, to

move, to build.

Reflective - needs to think through before doing.

Social - prefers to study with other people.

Solitary - prefers to study alone.

*Analytic Asset Inventory Deliverable

AUDIENCE CENTRIC ANALYTICS FACTORS LEARNING STYLE*About learning styles: http://gatortracks.pbworks.com/f/social+media.pdf



DESIGN BASED ON AUDIENCE & OUTCOME



ANCHOR IN 4 DIFFERENTIATORS

• Outcome Centric – analytics monetized by related

change in outcome: Risk $, Opportunity $, Innovation $

• Audience Centric – Support Individual’s Information &

Learning Consumption Profiles & Role

• Manage Analytics as Content – Borrow from Apple’s

Consumer (Audience) Centric Ecosystem to Model Self

Optimizing Analytics Infrastructure

• Leverage Social, Knowledge Management and Design

Thinking



WHY MOBILE – WHY AUDIENCE CENTRIC



At a recent Aberdeen briefing by Andrew Borg,

the subject of mobile app advantages surfaced.

Survey data taken from 240 enterprises suggest

that [overall], the use of mobile apps designed

specifically to help employees get their work

done, increased productivity by 45%. …

But the kicker in Aberdeen’s study revealed

that business intelligence data is twice as

likely to be used by enterprise workers if

they’re simply offered a means to access the

data through a mobile device.

CLIENTXCLIENT OUTCOME + AUDIENCE SCOPES & DELIVERS MOBILE


http://aberdeen.com/


Rule # 4

We don’t pay attention to boring things.

Rule # 10

Vision trumps all other senses.

AUDIENCE CENTRIC ANALYTICS MUST BE MANAGED AS CONTENT



CONSUMER ORIENTED ANALYTICS INFORMATION ARCHITECTURE

CxC’s Outcome + Audience Centric Analytics Delivery System Borrows from Apple’s Successful Model

• Browse Content

• Play Content

• Rate Content

• Browse Content

• Play Content

• Rate Content

• Alter Content

• Add Content

• Find Content

• Buy Content

• Buy Applications

• Subscribe to Content

System

• Delete Content

• Make Playlists

• Stream Content

• Burn CDs

• Etc.



CLIENT X CLIENT OUTCOME + AUDIENCE ANALYTICS INFORMATION ARCHITECTURE

Focus On Knowledge Worker Preferences & Value

Interact AcquireSubscribe

• “ My Goals” Status

• Any-Screen Access

• Mobile (BYOD)

• Rate & Review

• Simulations

• Calc’s & Tools

• What If’s

• Decision Support

• BPM, CRM, CEM

• Performance

Management

• ‘Like’ & ‘Share’

Create

• “Favorites”

• “Like”

• Alerts

• My Dashboards

• My Report Views

• “Search”

• “People like you…”

• My Playlist

• My Schedule

• Distribute

• Search

• Sensors

• Subject Areas

• Performance

Libraries

• What’s Popular

• Collaboration

• Monetize Assets

• Algo & Model

Libraries

• Knowledge

Management

• Governance &

Compliance

• Asset Inventory

• Information

Integration

• ETL and Data

Warehousing/Marts

• Big Data

• App Development

• Data Quality

• Predictive Models

• Organic Models

• Cloud: SAAS, PAAS

• Sensors

• Reporting

• Video

• Gamification



ANALYTIC ASSET INVENTORY REPORTING: EXAMINE ANALYTICS FOR ROI

AND STRATEGIC VALUE$ C

ost

Strategic Value Bubbles represent company’s individual analytic

assets: reports, dashboard, algorithms, derived data

(i.e. segmentation, NPV, EBIDTA), subscription data;

etc. cataloged in Analytic Asset Inventory



Au

die

nce

Sati

sfact

ion

(A

vg

. En

d U

ser

Sco

re)

Strategic Value

Bubbles represent company’s individual analytic assets: reports, dashboard,

algorithms, derived data (i.e. segmentation, NPV, EBIDTA), subscription data; etc.

Bubble size = cost; cataloged in Analytic Asset Inventory

ANALYTICS SATISFACTION VS VALUE



PRODUCT DESCRIPTION: ANALYTICS OF ANALYTICS

Analytics of Analytics Deliverables

Deliverable Purpose

Domain Scorecard Measure of BI/BA readiness

Return on Analytics Measure of costs and strategic

value

Operational Efficiency Analysis Measure of process automation,

delivery, scheduling efficiency

Satisfaction Index Measure of end user satisfaction,

KPIs

Applied Analytics Gap Analysis Insights into desired outcomes

IT Asset Topography Inventory of technical architecture

Custom Reports



HOW YOU COMMUNICATE YOUR RESULTS TO DECISION MAKERS IS

JUST AS IMPORTANT, IF NOT MORE SO, THAN GETTING THE RESULTS

THEMSELVES

Tom Davenport – Babson College

Product Description: End User Consumption Profile



OUTCOME +AUDIENCE ANALYTICS

Q & ACONTACT: MICHAEL HOFFMAN @908.542.1134 OR [email protected]

analytics has user problem outcome plus audience solution

Data & Analytics

audience centric user

mrhoffmanthe audience

audience problem

analytics use

mobile bi

end users learning stylevisual

best outcome

bi evolution