resources for digital consumer insight · audience analytics for deep consumer profiling audience...

Resources for Digital Consumer Insight

Felim McGrath | Trends Managerwww.globalwebindex.net

www.globalwebindex.net

© 2017 GLOBALWEBINDEX | PRIVATE & CONFIDENTIALINTRODUCTION TO GWI

Free Reports& Infographicsfor IPDA Membersc.150 up-to-date reports and infographics on the latest industry topics:- Audience Profiling - Industry Trends - Country / Regional Profiles


Methodology | How we do it

ImmediateRelease

Quarterly Data Collection

Total Device Coverage

40 Markets &350k Surveys a Year

18+ Million Online Panel Members

Representative of theInternet Universe

8,500Data Points

CustomCapabilities


40 Markets | Global Reach & Local Granularity


8,500 Data Points | Total Digital Profiling

Apps

Social Media

Online Activities& Behaviors

MediaConsumption

Demographics Attitudes& Lifestyle

Commerce Brand Data

Device Ownership& Access

MarketingTouchpoints


87% 81% 62% 53% 49% 48% 31% 31% 23%

eBook Buyers in Europe | Case StudyDemographics Top Brand Discovery Channels

Social

AGE

Top social media platforms visited in the past month

Smartphone PC/Laptop Tablet

Smart TV TV Streaming StickGames Console

95%

48%Search engines

43%TV ads

41%Word-of-mouth

45%

55%

GENDEROnline ads Brand websites

Device Ownership

86% 61%

45% 40% 22%

Online Activities

99% use social media

84% are shopping online

42% are listening to podcasts

Source: GlobalWebIndex Q4 2016–Q1 2017

18%

25%

22%

22%

13%16 to 24

25 to 34

35 to 44

45 to 54

55 to 64

37% MORE LIKELY

to use social media to

research products

80% MORE LIKELY

to be following journalists

via social media

37% 30%


Audience Analysis PlatformNest & combine to buildcomplex audience segments

Profile & analyze against8,500+ GWI data points

Link to all Custom Research &Audience Analytics campaigns


DashboardsKey stories at your fingertips

Designed by data expertsspecifically for your organization

Ready to go insights

Scale across your organization


GWI Custom Discover even more about your audience

Target Your Custom Audiences

Ask Bespoke Questions

Synced with 8,500 GWI Core data points

Access additional information on your audience segmentswith this quick and cost effective solution


GWIQ™Audience analytics for deep consumer profiling

Audience TargetingValidation

Advertising Effectiveness

Website Audience Analytics

Quantify the impact of an online campaign by measuring the differences in brand metrics

(awareness, intent etc.)

Up to 4,500 GWI data points to profile and

segment your website audience

Measure & understand the reach

of your online campaigns


1200+ companies rely on GWI dataINTERNET COMPANIES & MEDIA ORGANISATIONS

AGENCIES

GLOBAL BRANDS

www.globalwebindex.net

@globalwebindex

@felimmcgrath

Felim McGrathTrends Manager

[email protected]

+44 (0) 203 141 2395

3 Dorset Rise, London, EC4Y 8EN

http://www.globalwebindex.net/

mailto:[email protected]

resources for digital consumer insight · audience analytics for deep consumer profiling audience...

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