Analys is of the video audience feedback

The f irst target audience

vGood: Variety of shots and it goes well together

vRepresentation: Hint of a ladies man but likes the girls and respects them giving

him a good image.

vImprovements: Lip syncing, the video quality

vLighting: 8 location: 9 props: 7 lip sync: 4

From this I have learnt that the shots that we used were pretty good but the quality

of the vide and the lip syncing wasn’t. Therefore we should have paid more

attention to it. However the artist was represented well as this is what we wanted the

artist to come off as; a ladies man but humble.

The second target audience

vGood: snappy fast cuts were good as it represented the artist well

vRepresentation: gets girls but is sweet

vImprovements: Expression of the artist, lip syncing, make artist look at

camera more

vLighting: 7 location: 8 props: 8

From this response we gathered that the shots were good as it represented the artists image;

youthful and therefore energetic. However the expression of the artist and the lip syncing was the

worst part.

The third target audience

vGood: The text that was added, the visuals matched the lyrics

vRepresentation: he was wearing casual and fashionable clothing which shows he is a

youth

vImprovements: Lip sync

vLighting: 8 location: 7 props: 10 lip sync: 5

Overall the information that we gathered from this target audience was that the visuals

matched the lyrics therefore we paid attention to the lyrics and tried to match it to the

visuals and also the text that was added was good. However the lip syncing again was

poor and got poor marks for that. The representation of the artist was spot on as this Is

what we wanted the artist to come off as: youthful and fashionable .

Group audience feedback

vGood: the acting of the artist

vImprovements: Lip syncing and quality of the video

vLighting: 6 location: 4 props: 6 lip syncing: 3The audience also said that we could have had the artist say the words out loud to make it

look natural which would improve the quality of the video. But the acting of the artist

was good.

Overal l…

What would we have done differently:

vWe should have had the artist sing the song out loud to improve the lip syncing

vHad more camera movement

vImprove the quality of the shots

vMade sure the girls that were dancing were doing it properly and we should have

had a camera going around them to make it look more like a party

vHad the artist mime less of the song and had more of the party scene

Overal l…

What would we have done differently:

vWe should have had the artist sing the song out loud to improve the lip syncing

vHad more camera movement

vImprove the quality of the shots

vMade sure the girls that were dancing were doing it properly and we should have

had a camera going around them to make it look more like a party

vHad the artist mime less of the song and had more of the party scene