Both the typography and the image on this advert is identical to that of the digipak, this creates a brand for the artist.

Popular singles from the album are highlighted, keeping with the colour scheme.

Bold actors performance to attract potential consumer. Close up allows the audience to focus on her features. The pop genre can be quickly identified from this. Her position allows for intimacy with the audience. This is a convention of the pop genre.

The artist has been heavily airbrushed and is wearing lots of makeup, another staple in the pop genre. This promotes the artists brand as confident, attractive and extravagant which is what her target audience look for. She is a strong role model.The mise en scene shows her as a performer and maybe a little divaish. This again is what her fans enjoy.

The imagery in this advert is bold, it clearly features many conventions such as; name of album, artist name, logo of record label and important information standing out. This allows for the audience to pick out important information quickly and easily.

Promotion will make it sell easier, the naming of songs on the album will help bring in new fans who have solely heard those two songs