GCSE MEDIA STUDIES COURSEWORK ASSIGNMENT 1:PRINT ADVERTISINGASSESSMENT CRITERIAANALYSIS 10 MARKS: TWO DETAILED RADIAL ANALYSIS OF PROFESSIONAL ADVERTS, AND AN ANALYSIS OF THEIR OWN ADVERTPRODUCTION 5 MARKS: AN ORIGINAL COMPLETED ADVERT WITH PLANNING SKETCHES

KEY TERMINOLOGYFancy words to make your work more mature:

Unique Selling Point (USP)

Psychographic Profile

Imperative

Synthetic Personalisation

Learning Aim:To learn the

meanings of these words, and apply them to your own

creative work

USP (UNIQUE SELLING POINT)Something that is special about the product.What does this have that no other product has to offer?

Based on these adverts what are the USPs of the following products?

IMPERATIVEA command given through language. Within the world of advertising this is the language of persuasion, telling the audience to engage in the brand

Q. How does this advert use an imperative to promote its brand identity?

Think about the psychological impact of the images and the text

SYNTHETIC PERSONALISATIONThis is an excellent term to use when analysing adverts as almost any advert uses this technique. But what does it mean?

Synthetic –meaning something is artificial

Personalisation- an illusion of a connection with an audience

Therefore this refers to the method of attempting to mimic a personal relationship between the product/model representing the product and the audience.

How do the following adverts create synthetic personalisation?

CREATIVE TASKUsing Photoshop you are going to design a new print advert for the product (and brand) you created last lesson. You are now going to develop and consolidate your idea by adding the following marketing techniques:

1. A clear USP2. Use of imperatives3. Synthetic Personalisation4. Appealing to a specific psychographic group

Assessment Criteria

Flair & Creativity

Fit for purpose

Appropriate

Everyone should be aiming for full marks on their production task.

What do you need to do to create an advert which is suitable for a specific audience, sells the product and demonstrates flair and creativity?